Social Marketing: Page 264

  • SMT Expert

    Building Brand Loyalty through Surprise and Delight

    Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond 'typical' customer service.

    By • Nov. 3, 2015

  • Sprinklr Acquires Booshaka, an Audience Segmentation & Management Platform

    Today Sprinklr made an acquisition announcement that it had bought Booshaka, "an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue," according to a release from Sprinklr.

    By • Nov. 2, 2015

  • In Response to Protests, Facebook Will Adapt "Real Name" Policy

    In response to protests, Facebook announced that it will test improvements of its "real name" policy and the processes by which users confirm their identities.

    By • Nov. 2, 2015

  • The First Social Automation Tool for Small Businesses

    In the social media world, automation is a hot topic. Can it really work? What processes can it help my business with? At Likeable Local, we set out to prove that it can work for small businesses. And it is! Here's why we did it & how you can use it.

    By • Nov. 2, 2015

  • 6 Techniques to Improve Your Instagram Marketing ROI

    Instagram can be an effective tool for your company's overall social media marketing strategy. However, each social media platform is unique and has its own special quirks. You may have been using Instagram for a while and have had little or no success with this website. If this is the case, then don't worry because there are several things you can do to improve your results.

    By • Nov. 2, 2015

  • #SMTLive Deep Dive into Data: Best Practices Report from Visa, PwC and Leader Networks

    We dug deep into how social listening, with the right execution plan and continually adjustment and feedback, can truly move the needle for large brands.

    By • Nov. 2, 2015

  • The Most Requested Twitter Updates - And What Twitter's Doing About Them

    Last week, at Twitter's'Flight' developer conference, new Twitter CEO Jack Dorsey made an apology to developers, saying Twitter had not worked well with the development community in the past. Dorsey also called upon developers to get in touch and let them know what they want from the platform - and get in touch, they did.

    By • Oct. 31, 2015

  • Wanna' Know How Your Klout Score is Really Calculated?

    Klout is one of the more divisive social media metrics. For some, it's a great indicator of influence and presence, while for others, it's a vanity metric - but would perceptions of Klout change if people had a better understanding of the inner workings of their algorithm?

    By • Oct. 31, 2015

  • Mirror, Mirror: Reflecting on Your Personal Brand

    Last blog I asked the question: Are you FAMOUS!?! Maybe you are, maybe you aren't. It doesn't matter because people are on different journeys when to comes to personal brand. When I speak about it, it's mostly on who are you and how you want to be seen. Now I'm changing my tune a bit and focusing on whether you want to be active or passive when it comes to branding. As I enter the next phase of my journey, I'm exploring if how I'm seen is how I want to be seen.

    By • Oct. 30, 2015

  • The Biggest Social Media Trend Predictions for 2016

    This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works. While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.

    By • Oct. 30, 2015

  • The Trick to Social Content Consistency

    *This piece was written by Likeable Local's Community Manager, Donna Parisi.

    By • Oct. 30, 2015

  • Pinterest Releases New Guide to Help Brands Maximize Promoted Pins

    As Pinterest continues to emerge as a key ecommerce platform, many marketers are still unsure how to approach it and what strategy to use. To help with this, Pinterest has today released a new guidebook and a set of videos to help brands understand the "ins and outs" of Pinterest ads.

    By • Oct. 30, 2015

  • Quit Being Boring: How To Make the Ultimate Viral Video Now [Infographic]

    This infographic looks at the elements required to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.

    By • Oct. 30, 2015

  • 5 Life Changing Tips to Revamp Your Social Media for Customer Service

    Yes, you should optimize your social media, but for what, exactly? This post looks at the ways you can amp up your social presence to better meet tangible customer needs.

    By • Oct. 30, 2015

  • LinkedIn Announces Q3 Results, Hits 400 Million Members Worldwide

    LinkedIn has made two big announcements, reporting its Q3 numbers, which show steady increases in both revenue and users on the previous period, while also celebrating the fact that the platform now has more than 400 million members worldwide.

    By • Oct. 29, 2015

  • The Rise of Social Media Intelligence - Brandwatch Raises $33m in Capital Funding

    Social intelligence company Brandwatch has announced that it's completed a $33 million Series C financing, underlining the rising importance of social data and audience insights.

    By • Oct. 29, 2015

  • The 2016 Social Shake-Up Conference

    Social Media Today is thrilled to announce that we will be back in Atlanta for the fourth annual The Social Shake-Up conference on May 24 and 25, 2016. This year we'll explore why social is the soul of digital.

    By • Oct. 29, 2015

  • Determining What Topics to Cover with Your Content Marketing

    While there's a lot of advice on the importance and relevance of content marketing in the digital space, there's not as much on the specifics of what content you should consider. In this post, Brian Honigman outlines a few ways to get to help brands define their content plan in this context.

    By • Oct. 29, 2015

  • How to Determine Goals for Your Social Media Marketing Campaign

    Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaign? A defined strategy is important in your social media marketing efforts - here's some notes on planning your social media activities.

    By • Oct. 29, 2015

  • The Mixology of Content Marketing [Infographic]

    Did you know that 69% of digital marketers are creating more content now than they did a year ago? And that 62% of business want to create more engaging, higher quality content? This infographic from JBH looks at how brands can mix up their content and create a compelling mix.

    By • Oct. 29, 2015

  • 5 Most Dominant Social Media Trends We Saw in 2015

    2015 is nearing its end, and a new year is in sight. How has social media changed your life? For private users and online businesses alike, social media has become a powerful tool for interaction, communication, and presence.

    By • Oct. 29, 2015

  • Snapchat Adds Three New Tools and a Whole Heap of New Content Opportunities

    Snapchat has added new tools, enabling users to show videos in fast speed, reverse or slow motion. It's the latest in their efforts to maintain fun and interaction on the platform, something Snapchat excels at - but will it be enough to justify the platform's $16 billion valuation?

    By • Oct. 28, 2015

  • 10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan

    Some digital marketers still buy into the the thought process of "if you build it they will come". Sorry folks, but "build it and they will come" has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn't work that way.

    By • Oct. 28, 2015

  • Facebook Just Became the World's Biggest Publisher and Gained Advertisers' Attention

    Facebook's new 'Instant Articles' product has the potential to change the web publisher landscape. But will they be a force of good or evil - Ash Nashed investigates.

    By • Oct. 28, 2015

  • Social Selling and Communication Methodologies

    Though the term "social selling" is now cast about as this new marketing wonder tool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.

    By • Oct. 28, 2015