Social Marketing: Page 264

  • Study: A Subset of Millennials, Called Gen-Narrators, Are the Most Powerful Influencers Yet

    The study identified a subset of millennials they dubbed "Gen-narrators." Gen-narrators are all about curation, consuming, and creating. They're a powerful group of influencers "whose reach is coveted by not only media companies but also brands."

    By • Oct. 9, 2015

  • 6 Reasons Brands Should Be on Instagram Now

    By • Oct. 9, 2015

  • Twitter for Business: 7 Tips to Maximize Results in the Inspiration Age [Podcast]

    Have you tried to use Twitter for business but honestly have no idea how to achieve anything close to an ROI on your investment of time and resource? Pam Moore offers some key Twitter for business advice in a new episode of The Social Zoom Factor podcast.

    By • Oct. 9, 2015
  • SMT Expert

    5 Reasons to Invest in Dedicated Social Media Analytics Tools

    Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the shortest amount of time, and these functions can be greatly assisted by using social analytics tools. Here's some tips on selecting and using social analytics options.

    By • Oct. 9, 2015

  • How Mobile Live-Streaming Can Take Your Social Engagement to the Next Level

    Mobile live-streaming is a hot new trend that you definitely don't want to miss. What's so great about it? A lot - here are some examples of how adding streaming into your brand's marketing strategy can deliver benefits.

    By • Oct. 9, 2015

  • Twitter Making Push Into Video Content with Two Big Announcements

    Following on the heels of the announcement of their new 'Moments' offering, Twitter has today unveiled two significant updates for video on the platform, both of which could provide significant opportunities to marketers and advertisers looking to better reach their Twitter audience.

    By • Oct. 8, 2015

  • Social Radio: Traditional Radio's Social Media Status

    What is social media doing to the radio? In Los Angeles, the Angels recently eliminated the post-game Angel Talk radio show. And no one seems to care.

    By • Oct. 8, 2015

  • Get Inspired: 18 Essential Entrepreneur Mantras [Infographic]

    Whether you're just starting to think about striking out on your own, or you've been running your own shop for years, everybody needs a little extra motivation sometimes. This infographic from Cornerstone brings together 18 mantras that can help prepare you for success or pull you out of a post-setback slump

    By • Oct. 8, 2015

  • 5 Reasons You Should Be Advertising on Facebook

    With so many options for marketers in the modern age, it's hard to know which to go with to maximize your ad spend. One that absolutely cannot be ignored is Facebook - here's five reasons why all brands should be utilizing Facebook as a marketing channel.

    By • Oct. 8, 2015

  • What Is A Secondary LinkedIn Profile And Why Should You Create One? [INFOGRAPHIC]

    If you're looking for a way to expand your range of business opportunities, and also give your SEO a boost, perhaps you should consider creating a secondary LinkedIn profile.

    By • Oct. 7, 2015

  • Facebook Announces Lead Ads Are Now Available to Advertisers Everywhere

    Back in June, Facebook announced that it was testing a new ad option called 'Lead Ads', which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.

    By • Oct. 7, 2015

  • Reddit Introduces Its Own Publication: Upvoted.com

    In a post by Alexis Ohanian yesterday, Reddit, which has 202 million monthly users, announced that it was launching "a hub to give the stories of Reddit-from the seemingly ordinary to the extraordinary-the creative space to expand, breathe, and grow." The new publication is called upvoted.com.

    By • Oct. 7, 2015

  • Facebook Introduces 'Advertiser Outcome Score' for Audience Network Ads

    Facebook has announced a new 'Advertiser Outcome Score' metric for ads placed on the Audience Network.

    By • Oct. 7, 2015

  • 10 Pinterest Profile Must-Haves [Infographic]

    As the leading image curation site on the web, Pinterest has proven to be a top-tier social networking platform for small and large businesses. Given this, it goes without saying that it's important to optimize your brand's Pinterest profile in order to make it the most appealing and engaging representation of your company and its products.

    By • Oct. 7, 2015

  • How the Crowd and Automation Are Shaping Journalism

    There are few industries that have been impacted as heavily by the digital revolution as the print media business. As consumers migrated online for content that was notoriously difficult to monetize, the industry has tossed around various business models to try and survive.

    By • Oct. 7, 2015

  • Streaming Video And Digital Marketing: Which Streaming Service Is For You?

    Streaming live video apps are all the rage - but how do you know which streaming video app will work best for you? Plus, how do these apps significantly improve upon the current live services of Google Hangouts and Skype?

    By • Oct. 7, 2015

  • Twitter Explains Why it's Removing Share Counts from Tweet Buttons

    A couple of weeks back, Twitter revealed that it's planning to switch off share counts as part of a change to its widely used tweet and follow buttons, an announcement which sparked many questions within the social media community. Now Twitter has sought to clarify, providing an explanation as to why the change is necessary.

    By • Oct. 6, 2015

  • All the Social Ladies Podcast: Kate Krumsieg

    Kate Krumsieg joined the HSN social team in September 2013. As Senior Manager of Social Media Marketing at HSN she leads social strategy across all platforms and integration of social media content into the business' digital and on-air properties.

    By • Oct. 6, 2015

  • Social Media Companies Disappoint Investors, with One Exception

    In the last year, almost every single social media stock has fallen. Twitter stock rose 7% when co-founder Jack Dorsey was named CEO earlier this week. Twitter went public on Nov. 7, 2013 and shares closed at $44.90 apiece. But the share price has fallen 39% since then.

    By • Oct. 6, 2015

  • 5 Ways to Generate 25 Blog Post Ideas in 25 Minutes

    One of the most frequent questions I get from customers about blogging is "What should I write about?". Coming up with a topic for a first blog is not what people struggle with. The biggest challenge is to have an idea for a second, third or tenth blog. If you take 25 minutes (or less) to follow the 5 steps indicated below, you will have enough blog ideas for the coming 6 to 12 months.

    By • Oct. 6, 2015

  • A Good Social Relationship Management Platform: What Can It Do For Your Brand [Infographic]

    This infographic-checklist, created by Wsiworld, examines what a good social relationship management platform, as part of your digital marketing strategy, can help you accomplish.

    By • Oct. 6, 2015

  • 5 Metrics Your Startup Should be Using to Measure Influencer Marketing

    Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). One of those methods is influencer marketing - along this line, here are five metrics you should be considering to measure the success of your influencer marketing campaigns.

    By • Oct. 6, 2015

  • 6 Ways to Market Your Business on Twitter

    ​Marketing is something that has become increasingly easy over recent years due to enhanced technology, yet increasingly difficult at the same time, due to a greater level of competition. One way to make your brand stand out is to utilize Twitter to best effect - here's some ways to do just that.

    By • Oct. 6, 2015

  • YouTube Showcases Shoppable Videos as Part of 'Awesome Stuff Week'

    YouTube is showcasing it's new 'shoppable video' ad option in a new series which utilizes YouTube celebrities as part of an advertising push.

    By • Oct. 5, 2015

  • Why Your Marketing Team Should Not Be the Only One Promoting Your Brand

    Traditional marketing, as we all know, often involves organisations enlisting their marketing department to solely promote their brands offerings. This is all well and good for; email marketing, channel marketing, PR news, SEO, etc. But are you missing out on an opportunity by not involving other employees and advocates when sharing your brand messages and content on social media?

    By • Oct. 5, 2015