Social Marketing: Page 264

  • Facebook Releases Guide on How to Maximize Local Awareness Ads

    Almost a year ago, Facebook introduced a new ad offering called 'Local Awareness Ads'. Just as it sounds, Local Awareness Ads make it easier for Facebook advertisers to reach audiences in the area immediately surrounding their place/s of business - as per the original release:"Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach."

    By • Sept. 22, 2015

  • Blab Introduces New Features, Continues to Rise

    Blab, the new kid on the block in the live-streaming game, has released an update in response to user queries, adding additional functionalities to increase the app's utility.

    By • Sept. 21, 2015

  • All the Social Ladies Podcast: Laura Powers

    Laura Powers is the Director of Global Social Media Marketing at Cisco. With 25 years of experience, Laura's career spans many facets of marketing, PR, and communications. In her current role, Laura has responsibility for executing the social media strategy across Cisco including company-wide social policies & digital training programs, social campaigns, listening, social selling, and online communities.

    By • Sept. 21, 2015

  • An Rx to Improve Healthcare Social Media

    Most healthcare organizations are not yet using social media in sophisticated ways. Here are some guidelines for healthcare companies to follow to increase consumer and patient engagement, and gain wider brand recognition.

    By • Sept. 21, 2015

  • Why Social Business Needs to Shift from Noun to Verb [PODCAST]

    Maria Huntalas, Senior Marketing Manager at IBM is featured in Episode 60 of the Social Business Engine podcast. We discussed the highlights of her eBook: 25 Inspiring Global Social Business Leaders. Technology and innovative ideas from individuals featured in this eBook are changing how business is conducted. Tune in to hear more about how these inspiring thought leaders are shattering the traditional workplace as we know it today.

    By • Sept. 21, 2015

  • What You Need to Know about the 2015 Holiday Shopping Season [Infographic]

    If you're an eCommerce brand, you know how important the holiday shopping season is to your bottom line. This 2015 holiday shopping infographic details the importance of preparation and educates both retailers and consumers on the art of the holiday shopping season.

    By • Sept. 19, 2015

  • Instagram Success Metrics for Social Influencer Campaigns

    Looking for a good way to measure the effectiveness of your Instagram marketing efforts? Here, Shelley Pringle of Polaris PR outlines the metrics you should be looking at to do just that.

    By • Sept. 19, 2015

  • Twitter for Business: How to Save Time and Maximize ROI [Podcast]

    Twitter can be an amazing social network, platform and tool for business, enabling you to connect with your audience and build a powerful community. But it can also be a time suck - if you're not careful it can pull you into wasted minutes, hours or even days of time that delivers very little ROI. So how do you maximize Twitter? Pam Moore outlines some of the best ways to do just that in a new Social Zoom Factor podcast.

    By • Sept. 19, 2015

  • What Facebook's 'Other Than Like' Option Will (Probably) Look Like, and What it Means for Marketers

    Earlier this week, Facebook CEO Mark Zuckerberg confirmed the company was working on an option to enable users to quickly and easily respond to posts with an option 'other than like'. This won't necessarily be a 'dislike' button as widely reported, but if not, what will it be?

    By • Sept. 18, 2015

  • Facebook Announces 100% In-View Ad Option, New Ad Metrics Verification

    Facebook has come under fire of late over the way they charge for their ads, in particular video ads, and how transparent and effective their measurements are. To address this, Facebook has introduced two new options to assure advertisers that their content is being seen by real people.

    By • Sept. 18, 2015

  • Social Media in the Real Estate Industry [Infographic]

    The real estate industry is all about people. Whether you're a developer working to find an investor or a leasing agent trying to reach potential tenants during lease-up, real estate professionals are all looking to make the personal connections that are vital to success in the industry. Social media in an incredible tool for reaching the people who drive the real estate industry. NAIOP Massachusetts, in partnership with communications firm Solomon McCown & Company, surveyed more than 100 real estate professionals in June 2015 on how they use social media for their business.

    By • Sept. 18, 2015

  • Presentations: Stop Ignoring Your Audience and They'll Start Listening to You

    Your presentation didn't really deliver the impact you wanted. There's a good reason for that. In great part because a typical audience will tune out from your traditional Power Point presentation in 10 minutes.

    By • Sept. 18, 2015

  • Six Tips To Stay Ahead of Social Media Trends

    Besides new features added to Facebook, LinkedIn Twitter and Pinterest, new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.

    By • Sept. 18, 2015

  • Leading Companies for Customer Service, On and Off Social

    In the latest of Social Media Today's Best Thinker webinar series, Paul Dunay moderated a panel of experts looking at the topic of Leading Companies for Customer Service, On and Off Social. Here's a recap of the discussion.

    By • Sept. 18, 2015

  • 6 Steps For Financial Services to Use Social Media Effectively

    Financial services need to develop trust. Trust comes from credibility that you consider your customers as people with needs, not numbers or sources of revenue. Luckily for those of us working in financial services, social media has given us a powerful new tool to develop credibility and deepen relationships with customers.

    By • Sept. 18, 2015

  • Facebook Launches 'Signal', a Content Insights Tool for Facebook and Instagram

    Facebook has released a new content insights tool called 'Signal', which will provide journalists with easy access to information on the most popular, trending content across the Facebook network.

    By • Sept. 17, 2015

  • Improve Your Social Media ROI: Twitter Buy Button Now Available To All US Users

    Online retailers rejoice - Twitter has announced that it's 'Buy Now' buttons are now available to all US businesses, enabling in-stream shopping for Twitter audiences.

    By • Sept. 17, 2015

  • 19 Pinterest Statistics You Probably Don't Know, But Should [Infographic]

    Would you like to improve your Pinterest presence? Do you want to learn about some of the latest Pinterest statistics and how to use them to get more repins, Likes, clicks and sales? Mtt Ray has put together a new infographic looking at the latest Pinterest data.

    By • Sept. 17, 2015

  • Facebook at Work is Coming - New Images Show How it Will Work

    In the second half of last year, Facebook announced it was working on a new project called 'Facebook at Work'.Now, Facebook is close to releasing it's work platform, with new images showing how the system works.

    By • Sept. 16, 2015

  • Twitter Announces New Deal with Bloomberg, Underlines the Value of Social Data

    Twitter has announced a new partnership with Bloomberg which will see Bloomberg utilize more tweet content to help market analysts make decisions based on relevant Twitter conversations. The deal underlines the value of social media data.

    By • Sept. 16, 2015

  • 10 Facebook Fan Page Marketing Sins to Avoid

    When starting out, it may have seem like an easy task to create a solid fan base via Facebook marketing. Everyone's on Facebook these days, right? Surely there's an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn't that easy.

    By • Sept. 16, 2015
  • SMT Expert

    A 6-Step Guide to Standing Out On Social Media

    One of the first things newcomers to social media networks see is noise. There's so much discussion, so many tweets and posts flashing by. How do you, and your brand, stand out amidst this ever-growing flood of content?

    By • Sept. 16, 2015

  • How to Appeal to (and Appreciate) Millennials in the Workplace [INFOGRAPHIC]

    What facts are key to understanding (and appreciating) this oft-debated group, the millennials?

    By • Sept. 15, 2015

  • Mobile v. Desktop: What Any Online Business Should Know [INFOGRAPHIC]

    Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop.

    By • Sept. 15, 2015

  • BuzzSumo Launches New Facebook Page Analysis Feature

    Content discovery platform BuzzSumo has launched a new Facebook analysis tool which could provide a big boost for your Facebook strategic efforts.

    By • Sept. 15, 2015