Social Marketing: Page 265

  • How Whole Foods Market Aligns Core Values with Social Media [Podcast]

    Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. We spoke with Natanya Anderson, Whole Foods' Director of Social Media and Community, for this episode of the Social Business Engine podcast to get some insight into how the Whole Foods goes about managing such a huge social media presence.

    By • Sept. 15, 2015

  • Intent, Micro-Moments, and Meta-Moments Are Shaping Online Experiences and Decisions

    An internet-enabled device, a smart phone, is a ubiquitous influence, driving an "always on, always connected" behavior. As mobile search has surpassed desktop search (among other trends), this connectedness is changing how businesses and websites must structure their online presence strategies to connect with their audiences.

    By • Sept. 15, 2015

  • Blab and Periscope Generating Buzz - but Don't Count Out Meerkat Just Yet

    Live-streaming is blowing up right now. Well, not really blowing up, but it's growing steadily, with dedicated broadcaster and viewer communities growing.

    By • Sept. 15, 2015

  • All the Social Ladies Podcast: Carla Zanoni

    Carla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based DNAinfo.com and worked as a metro reporter for more than a decade in New York City, writing for numerous city-wide publications, including The New York Times.

    By • Sept. 14, 2015

  • How to Maximize Video Content Performance on Twitter [Infographic]

    While most of the noise about video content has centered on Facebook, video on Twitter is also performing well and generating great reach and response. To help support this, Twitter has released a new listing of best practices to help businesses maximize their on-platform engagement with video content.

    By • Sept. 14, 2015

  • How Is a Confessional Personal Essay Like Newsjacking?

    "The First-Person Industrial Complex," an article by Laura Bennet, was published on Slate today about why the first-person essay about trauma has become a mainstay of so many (especially online) media outlets.

    By • Sept. 14, 2015

  • Avoid These 7 Common Community Management Mistakes

    Community managers are the voice of a brand on social media. They interact and engage with the brand's followers daily, and they build virtual relationships with the community. Therefore, it's important to avoid these common community management mistakes.

    By • Sept. 14, 2015

  • 4 Project Management Tips for Executing Social Media Strategies

    Companies today are faced with a variety of social media platforms that they need to manage with engaging content about their brand and products. For many executives, this means bringing on a team of SEO, social media and marketing experts. Below you'll find 4 tips for developing and executing your social media marketing plan with a large team.

    By • Sept. 12, 2015

  • Native Videos the Best Option for Both Facebook and Twitter [Report]

    A new report from Socialbakers shows that video uploaded direct to Twitter is closing the gap on YouTube for overall video content shared on the platform - and it's generating a significant amount more engagement.

    By • Sept. 12, 2015

  • Meerkat and Periscope: Colonizing the Live Streaming Market [Infographic]

    Live-streaming technology isn't new, but the way in which we access such capabilities has changed in recent months, with the introduction of Meerkat and Periscope. This infographic looks at the rise of live-streaming, and how brands can use this new feature to best benefit.

    By • Sept. 12, 2015

  • Evergreen Content Marketing in a Nutshell + 15 Types of Evergreen Content

    What is 'evergreen' marketing and why is it important? In a new episode of The Social Zoom Factor podcast, Pam Moore looks at the principles of evergreen content, and how to use it to win business.

    By • Sept. 12, 2015

  • 5 New Trends in Social Media Marketing

    Social media marketing is no different. How your company attracted likes, commenters, and subscribers in 2014 is different than how your company does now. It will most certainly be different by the end of this year.

    By • Sept. 11, 2015

  • How to Turn Linkedin into Your Personal Lead Generation Machine

    If you're not getting leads from Linkedin, you're doing something wrong. Over the years, my associates and I at Click Intelligence have tested various approaches to see what works and what can be thrown away in the weekly trash. What did we find? The following key components make up the perfect formula for having a Linkedin Profile that's a Lead Generation Machine.

    By • Sept. 11, 2015

  • Redesigning Customer Experience Through Design Thinking

    By using design thinking and customer journey mapping, brands can reboot their customer experience.

    By • Sept. 11, 2015

  • Periscope Gets an Update as Brand Use-Cases for Live-Streaming Expand

    Twitter's live-streaming platform Periscope has announced an update to add several new features - the most notable being the support for landscape content. At the same time, several new stories of brand uses for live-streaming have been reported in recent weeks.

    By • Sept. 10, 2015

  • Five Reasons Why You Need Social Influencers for Travel Marketing

    Social media has revolutionized how every industry does marketing. The travel category is no exception. From exploring destinations to booking trips and sharing journeys, social media activities have become integral to today's digital travelers. 73% of people acquire vacation ideas from platforms such as Facebook, Instagram and Twitter. In fact, more than half of people say Twitter helped them in considering travel brands. That said, let's take a look at how influencers can take your social promotional programs to the next level.

    By • Sept. 10, 2015

  • 12 Stats To Prove The Power Of Social Selling [Infographic]

    The buying process has changed. In order to keep up, the salesperson has to change as well. In fact, 71% of salespeople believe that their role will be radically different in 5 years. So, are you social selling yet? Here's an infographic that lays out the case for social media sales.

    By • Sept. 10, 2015

  • Google Wants Back into China, But is it Too Little Too Late?

    testing / Shutterstock.com

    By • Sept. 10, 2015

  • How Can Retailers Tap Into the Social Consumers?

    With over 2.07 billion active accounts of social media users as of date, social media proves to be more powerful than ever. As more and more people engage online, businesses have both the opportunity and challenge to penetrate this platform and use the market to its advantage by providing engaging and informative content to its targeted audience.

    By • Sept. 10, 2015

  • 10 Tips to Maximize Business Results with Guest Blogging and Content Syndication

    Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven't ever considered guest blogging or content syndication then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.

    By • Sept. 10, 2015

  • Should You Use Inspirational Quote Posts in Your Social Media Marketing Efforts?

    One of the most common post types you see when looking through social media pages - especially when looking through small business pages and people starting out in social - is inspirational quote posts.But are they effective, and should you use them?

    By • Sept. 9, 2015

  • All the Social Ladies Podcast: Melissa da Silva and the Contiki team

    Melissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years' experience in the travel industry - and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.

    By • Sept. 9, 2015

  • The Perils of a Neglected Online Community

    Too often a firm creates an online community, purchases software and designs a site-and then spoils all this hard work by failing to monitor, manage or staff it over the long term.

    By • Sept. 9, 2015

  • 5 Ways Social Engagement Trumps Follower Counts

    Getting a heap of likes and followers is easy - it's engagement that truly matters in social media marketing.

    By • Sept. 9, 2015

  • Facebook Makes Pages More Mobile-Friendly, Adds New Display Options

    Facebook has announced a new update to the way Pages are presented on mobile devices, including more prominent CTAs, new presentation offerings and an improved mobile layout.

    By • Sept. 8, 2015