Social Marketing: Page 267

  • Social Listening: We Ain't Seen the Half of It

    What's really interesting to me about social listening is that of all the breakthroughs in enterprise social, it's both the most friendly and easy-to-implement (not requiring huge time investment, discussions about compliance, etc.) and the most transformational.

    By • Sept. 1, 2015

  • Announcing our Fourth Quarter Webinar Schedule

    The Q4 webinar calendar is up. Please join us on our award-winning webinar series. Among some of the topics discussed by our panel of experts are tips on creating a seamless digital marketing campaign, how brands are measuring employee advocacy effectiveness, and segmenting your data to drive a better customer experience.

    By • Sept. 1, 2015

  • 3 Facebook Ad Features Every Digital Marketer Should Use

    Want to know how to reach Facebook's large mobile base? Use these three ad options.

    By • Sept. 1, 2015

  • Reports of Twitter's Demise Greatly Exaggerated - VMAs the Most Tweeted Non-Sports Event in History

    The latest reports would have you thinking that Twitter is struggling, that users are turning away, that it's going no where. But users, of course, are not necessarily investors, and users seem quite happy with how Twitter is travelling.

    By • Sept. 1, 2015

  • The Top 5 Most Important, Recent Social Media Updates You Need to Be Aware of (and Why)

    The social media landscape is constantly changing. What's considered best practice one minute is passé the next - resting on what you know could see you miss out on crucial updates that change the way things work.To make it easier to stay up to date, here's a summary of some of the more recent platform changes and updates - and why they're important for social media marketers.

    By • Aug. 31, 2015

  • $4 Spent on Facebook, 40,000 People Reached

    What if I told you we spent $4.00 on a Facebook post, and it reached 40,000 people? The team at Hook Media recently saw precisely that - here's how they achieved it.

    By • Aug. 31, 2015

  • All the Social Ladies Podcast: Marie Bonaccorse

    Marie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble's largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin, Gillette and Puff's social media before deciding to leave and start her own consulting business, The Sassy Tweetress. Her "keep it real" attitude has helped bring about accolades from numerous trade and media publications.

    By • Aug. 31, 2015

  • Social Media Conversion Is a Numbers Game

    Social media marketing success is all a matter of mathematics. It's a numbers game, and as such you can more or less predict the outcome, given that you do the right things and take the correct course of actions. It's important that you understand this because it means that you can actually drive business using social media as long as your objectives are clear. If, say, you are selling a product that costs $100 and you wanted to generate a million dollars in revenue, you can be quite confident you can attain this goal by hitting the prescribed numbers.

    By • Aug. 31, 2015

  • Snapchat Charging for Video Ad Views After Less Than a Second - How Should Video Ads be Charged?

    There's a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you're maximizing your return while delivering value to your ad partners?

    By • Aug. 28, 2015

  • The Science Behind the Most Successful Social Media Sharers [Infographic]

    In today's infographic from Express Writers, we're taking a look at the hottest social media posts in history - and how you can be inspired to run a more successful social media campaign yourself.

    By • Aug. 28, 2015

  • The Evolution of the Facebook Algorithm: What it Means for Your Social Strategy

    Remember when we could post on Facebook and our fans would actually see it? Those were the days. Let's get nostalgic and take a look at some of the major updates.

    By • Aug. 28, 2015

  • How Well Do Brands Know Their Social Audience? [Infographic]

    To develop an understanding of what type of audience top brands are connected to, we analyzed social posts from over 3 million consumers across the USA and put that data into a clean infographic.

    By • Aug. 27, 2015

  • How Does Facebook Help Entrepreneurs Improve Engagement?

    Companies often have a hard time reaching out to potential customers online. It's understandable that someone who has spent a good part of their life developing niche-related skills and carving their own little spot in the marketplace doesn't necessarily have a talent for writing, nor the time to dwell on social media. However, entrepreneurs who don't have their voices heard are missing out in a big way. Here's how Facebook can help entrepreneurs improve engagement.

    By • Aug. 27, 2015

  • Use Social Media to Turn a Complaining Customer Into a Raving Fan

    Studies show that if someone has a problem with your business, they're very likely to take it to Facebook or Twitter. Not only do people tend to "flame" and "troll" on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.

    By • Aug. 27, 2015

  • Is Social Media Changing the Travel Industry?

    Social media has changed almost every single industry thanks to its highly interactive features, but the travel industry is another story. It's been revolutionized by social media because it really delivers the "in-person" experience thanks to selfie photos, check-ins and status updates. Perhaps even more importantly, customer service and specifically, customer complaints have really taken the travel industry to a new level.

    By • Aug. 27, 2015

  • All the Social Ladies Podcast: Lyndsay Signor

    Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year's largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX.

    By • Aug. 27, 2015

  • Brand Storytelling on Instagram - Some Key Notes to Benefit Your Social Strategy

    Instagram has released a video showcasing how brands can use carousel ads for storytelling on the platform. It's a fascinating insight into how leading creatives work, and how they approach Instagram for advertising purposes.

    By • Aug. 26, 2015

  • Facebook Introduces 'M' for Messenger - A Challenger for Siri, Cortana

    Facebook has announced that it's rolling out a new assistance service for Messenger called 'M'. Similar to Apple's 'Siri' and Microsoft's 'Cortana', M will be able to answer user queries - but there's one big difference.

    By • Aug. 26, 2015

  • Miles Apart: How Men and Women Use Social Media and Mobile [INFOGRAPHIC]

    We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens -- but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.

    By • Aug. 26, 2015

  • Google's YouTube Gaming Launches Today, Will Compete With Amazon's Twitch Interactive

    YouTube's new live-streaming service for gamers, YouTube Gaming, officially launches today. The extension of YouTube into live streaming services is an attempt to compete with Twitch Interactive, the burgeoning industry's current leader, which gets about 65 million visitors a month.

    By • Aug. 26, 2015

  • LinkedIn Releases New Guide to Maximizing Sponsored Updates

    ​In their most recent earnings report, LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company's strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers 'drive killer ROI' through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.

    By • Aug. 26, 2015

  • 10 Habits Highly Successful Social Media Marketing Leaders

    What are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? Pam Moore discusses this in a new episode of the Social Zoom Factor podcast.

    By • Aug. 26, 2015

  • How To Make It as a Freelance Social Media Marketer

    So you've decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain't gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.

    By • Aug. 26, 2015

  • SlideShare Re-Brands, Adds New Features, Highlights Growth [Infographic]

    SlideShare has today announced a new, Pinterest-like feature called 'Clipping' which is designed to help users 'conduct and organize research and learn any topic quickly' via the SlideShare platform.

    By • Aug. 25, 2015

  • Social Media, Tech Stocks Fall in Response to China Market Correction

    By • Aug. 25, 2015