Social Marketing: Page 266

  • Using Social Media Data for Targeting - How to Locate and Action Real Audience Insights

    One of the aspects that's most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.

    By • Oct. 20, 2015

  • How Twitter's Approaching Video - Highlights from Twitter's #VideoNOW Event

    Last week, Twitter held its #VideoNOW event in New York, showcasing the platform's efforts on video content and where they're headed. And while there were no major product announcements linked to the session, there were a few interesting pointers and notes weaved into the presentations that social media marketers should be aware of - here's are the highlights.

    By • Oct. 20, 2015

  • The 5 Step Strategy to Making Your Content Go Viral on Social

    Spending hours crafting the perfect blog post only to see it get minimal shares can be disheartening - here's a 5-step strategy to create content and share it in the right way to maximize your social engagement time after time.

    By • Oct. 20, 2015

  • How Content Marketing Works For Your Bottom Line [Infographic]

    It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?"

    By • Oct. 20, 2015

  • How Successful Companies Create Emotional Intelligence

    For decades, a lot of emphasis has been placed on understanding an employee's intelligence quotient (IQ), referring to our cognitive abilities which allow us to acquire knowledge and solve problems. But if you want your business to succeed, you need more than just smart employees. You need people that have a high level of 'emotional intelligence'.

    By • Oct. 20, 2015

  • The Atlantic Asks Tech Experts: Which Startup Will Change the World?

    In a fantastic infographic released for November's issue, the magazine surveyed inventors, CEOs, tech innovators, and researchers about everything from Apple Watch ownership to Best Science Fiction Novel to Presidential Election sentiment.

    By • Oct. 20, 2015

  • Australian Company Hands Over Control of their Twitter Profile to a Chicken

    Australian fast food company Chicken Treat has handed over control of their Twitter profile to a chicken in an effort to host the first chicken to actively tweet. So how's it going? I'll let the chicken explain...

    By • Oct. 19, 2015

  • How Social Selling is Changing the Future Of Online Shopping

    Imagine you're scrolling through your Twitter feed the weekend before a big game, and you come across a tweet from a sporting goods company allowing you to buy your favorite player's jersey at a special, discounted price. You click the "buy" button, enter your info, and you're done. No switching apps. No re-entering credit card and shipping info. You purchase the item and get back to catching up on the latest @birchbox tutorial.

    By • Oct. 19, 2015

  • Can Social Media Increase Customer Happiness?

    Regardless of what your business model looks like, customers are obviously essential. They are the ones who pay your bills, cover your expenses and help you to maintain a profitable business. This is all true, but what if I were to ask you why your repeat customers come back to you, especially when you are offering an identical service or product to your competitors?

    By • Oct. 19, 2015

  • Facebook Mobile Profiles to get a Makeover with Snapchat-Centric Add-Ons

    Is Facebook taking a cue from Snapchat? Here are some new features Facebook is adding that look sort of familiar...

    By • Oct. 19, 2015

  • 5 Ways to Make Social Media Work for You

    By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn't. But with social media now being bombarded with fresh content every second, it's no longer enough to just understand what works - it's essential you understand how to utilize those learnings in order to stand out from the crowd, knowing exactly what content will be shared by your target audience.

    By • Oct. 17, 2015

  • How Social Media Is Changing the Landlord-Tenant Relationship

    Ever feel like privacy is something the old-timers reminisce about, like penny candy or house calls from physicians? Privacy is dwindling in the digital era, and social media sits near the heart of the privacy debate. Increasingly, employers and landlords are experimenting with social media in vetting candidates, but where is the line drawn? Can social media serve as a useful tool for landlords?

    By • Oct. 16, 2015
  • SMT Expert

    7 Ways Brand Monitoring Software can Help Your Organization

    Good social listening is essential to maintaining a healthy and responsive online presence, and brand monitoring tools are an essential part of that because they monitor the internet for mentions of the keywords that you define. Here are seven ways that you can use brand monitoring to improve your online presence, community interaction, and digital marketing.

    By • Oct. 16, 2015

  • Instagram Offers Guidance for Brands Looking to Maximize Ad Performance

    Instagram ads are the latest, cool toy that every marketer's keen to try out. But success on Instagram doesn't necessarily come easy, even if you're paying for it, and the Facebook-owned visual platform is going to great lengths to highlight what will, and what won't work, for Instagram audiences, in terms of ad content.

    By • Oct. 16, 2015

  • Twitter Introduces Conversion Lift Metrics to Improve Ad Effectiveness Tracking

    As digital marketing advances, and data collection methods evolve in-step, greater expectation is being placed on platforms to deliver transparency, to provide better ways for advertisers to demonstrate definitive ROI from their social marketing efforts. In-line with this, Twitter has introduced a new way to measure ad effectiveness.

    By • Oct. 15, 2015

  • 10 Habits Of Highly Effective Social Sellers [INFOGRAPHIC]

    The top social sellers are no strangers to effective habits. A lot has been said about the skills and tools that the top performing social sellers should consider as part of their routine. But what about the habits they repeat on a consistent basis?

    By • Oct. 15, 2015

  • What We Have Here Is No Longer a Failure to Communicate

    On our recent webinar, "Breaking Social Out of Its Silo," Danielle Gerson of Tracx, which sponsored the webinar, led us off with the all the advantages that companies accrue once a listening and engagement platform is accessed across functional areas - and not just in marketing and communications. Whether it's the company command center, or a widely accessible platform for employee advocacy, digital transformation really points to -- and creates -- a corporate cultural transformation never before possible.

    By • Oct. 15, 2015

  • Stop Selling. Start Sharing. What Social Media's All About

    If you think social media's about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to share your expertise.

    By • Oct. 15, 2015

  • BuzzSumo Launches New Facebook Content Analysis Tool

    Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook's user-base. And given Facebook's now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here's how it works.

    By • Oct. 15, 2015

  • Facebook Isn't Dead...Yet: The 10 Dos & Don'ts of Facebook Marketing [Infographic]

    Facebook's not dying - with 1.5 Billion monthly active users, its glaringly apparent that The Social Network isn't going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Here's an inforgraphic which looks at the do's and don'ts of Facebook marketing.

    By • Oct. 15, 2015

  • Social Media Automation: What You Can and Can't Automate

    What are the common best practices for automating elements of your social media presence? Are there any definitive 'do's' and 'don't's' of social automation? Social media expert Melonie Dodaro gives her advice in this post.

    By • Oct. 15, 2015

  • Are You Famous? Personal Branding

    Each of us has an idea in our head of how we want to be perceived by others. The question is: Do these two match?

    By • Oct. 14, 2015

  • Walking the Content Marketing Tightrope [Infographic]

    Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media. Content marketing is a balancing act - you need to create content that's shareable but also trustworthy. Here are 7 ways you can walk the tightrope successfully.

    By • Oct. 14, 2015

  • How to Use Native Twitter Video Marketing for Business: 5 Best Practices Plus 10 Content Ideas

    Are you using Twitter's recently added native video option yet? You should be - in this post and podcast, Pam Moore outlines the reasons why Twitter video is powerful, and how people can use it to best effect.

    By • Oct. 14, 2015

  • If You Weren't Already Convinced That Engaged Employees Are the Answer...

    If you need to make the employee advocacy case, here is fascinating new data from Dynamic Signal and Mindshare to support the importance of engaged employees.

    By • Oct. 13, 2015