Social Marketing: Page 282

  • Pinterest "Buyable Pins" Now Active

    Pinterest has announced that it's "Buyable Pins" option is now available to all iPhone and iPad users across the US, a major step forward for the company, and one which could change the social selling landscape.

    By • July 1, 2015
  • SMT Expert

    Emotional Connection is the Key to Brand Loyalty

    Ten years ago, the idea of emotionally connecting to a brand was something we did, but never thought about. The idea of connecting to a bank or insurance company was unheard of! Today? I was so moved by Chase's commercial full of puppies that I had to tweet them immediately and tell them

    By • June 30, 2015

  • 5 Ways You're Sabotaging Yourself in LinkedIn Groups

    Unfortunately, many on LinkedIn don't know how to engage in group discussions properly - resulting in a cluttered stream of posts, all getting zero engagement. That is, if they're posting at all.

    By • June 30, 2015

  • Facebook Introduces New Video Metrics to Help Maximize Video Campaigns

    Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates. The move will be welcomed by marketers looking to get the most out of video content on the platform.

    By • June 29, 2015

  • How to Overcome Your Biggest Challenges in Content Marketing

    Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.

    By • June 29, 2015

  • 10 Ways to React to and Fix a Bad Social Media Experience

    The Internet is an amazing place, with excellent tools like social media to help improve your business. However, along with its amazing aspects, the Internet, and social media, can become negative for many due to comments, bad reviews, and even a few of those unwarranted creatures known as Internet trolls.

    By • June 29, 2015

  • 5 Biggest Differences between Social Media and Social Networking

    Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it's not easy. But that doesn't mean that it's not possible. With that said, let's take a look at the five biggest differences between social media and social networking.

    By • June 28, 2015

  • 4 Reasons Why Your Business Shouldn't Hire a Social Media Intern

    While the small cost seems very appealing, marketing professionals need to consider the potential negative consequences from hiring a social media intern.

    By • June 28, 2015

  • Meerkat Unveils Embeddable Player - The Continued Growth of Live-Streaming

    The latest addition to the world of live-streaming has been unveiled - an embeddable live-streaming player. What's more, the embeddable player comes not from the current leader in Periscope, but from the challenger, Meerkat. While many have projected Meerkat to be on a fast road to no-where, the app has proved to be more wily than initially thought. And it's growing it's community as a result.

    By • June 26, 2015

  • 6 Reasons Why No One is Commenting on Your Blog

    Blogs are a great way to share your expertise and get fresh content about your business into the search engines. Blogs also create an opportunity for readers to ask questions, share opinions or request further information about the topic you are sharing. But is your blog looking like a ghost town with minimal comments and engagement?

    By • June 26, 2015
  • SMT Expert

    How to Use Twitter for Recruiting

    There are tried and true methods for recruiting like networking events, career fairs, and referrals, but social media platforms like Twitter had made it free and easy to recruit for open positions. Here's how.

    By • June 26, 2015

  • Why Are Marketers Afraid of Snapchat?

    In a recent episode of Gary Vaynerchuk's '#AskGaryVee' video series, one of the questions posed to Vaynerchuk was "why are so many people afraid of Snapchat, especially in the marketing field?" This is an interesting query - the general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform's evolution that perspective is probably no longer true.

    By • June 26, 2015

  • A Lesson on Social Media Listening from Apple and Taylor Swift

    This week, social media erupted with news of Apple making a policy reversal for Apple Music, their soon-to-be released music service which allows subscribers to stream music for $10 a month or all users to download songs for individual sale. The case highlights the value of social listening in campaign management.

    By • June 26, 2015

  • 5 Tips for Dealing with Negativity on Your Social Media Channels

    As the saying goes, "you can't please all people, all of the time". While this statement is true, the relevance and potential impact of disgruntled customers has been significantly amplified by the advent of social media. Companies have to be prepared to respond to negative comments and negative reviews in a way that satisfies not only the person doing the complaining, but the wider the audience looking on and reading your response.

    By • June 26, 2015

  • How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

    Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both General Motors (GM) and Jaguar discovered the mighty power of social data in recent years.

    By • June 25, 2015

  • Facebook's Streamlining the Customer Data Gathering Process With Lead Ads

    Facebook has announced a new ad option called 'Lead Ads' which they're currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.

    By • June 25, 2015

  • What will the workplace look like in the future? Six Questions [VIDEO]

    As part of IBM's NewWaytoWork video series, we grabbed experts at SXSWi and asked them six questions about the future of the workplace. Their answers paint a picture of a workplace that's dynamic and varied. Will there be offices, or will people work remotely? Is email sucking up too much time, and if so, how can we communicate better?

    By • June 25, 2015

  • Twitter's #BobbyJindalIsSoWhite Eclipses Jindal's Campaign Announcement

    Bobby Jindal, Governor of Louisiana, announced his bid for the presidency on Wednesday, and almost immediately Twitter lit up with the hashtag "#BobbyJindalsSoWhite," where critics of the governor mocked his bid to represent diversity on behalf of the Republican party.

    By • June 25, 2015

  • Innovation and Communication: How a Social Work Environment Fosters Productivity

    How many times has a great idea gotten lost or buried in the avalanche of communications between employees at your company? The truth is it's nearly impossible to know that number without browsing through endless blogs, emails, meeting notes and audio/video files of project and group gatherings. Yet this is often what team members find themselves doing in order to retrieve that next big idea from a previous meeting or correspondence.

    By • June 25, 2015

  • What Is the Secret Behind Social Loyalty?

    This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it's all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!

    By • June 25, 2015

  • Facebook Announces New Log-In Option for Messenger - Messenger on the Rise

    Facebook has announced that users can now sign up for Facebook Messenger without a Facebook account. The move is geared towards getting more users into the Facebook eco-system - and even if they never become Facebook users proper, there's still plenty of ways Facebook can monetize their growing Messenger audience.

    By • June 24, 2015

  • Men's Fashion Trend: Cult of Androgyny?

    The recently concluded London Collection: Mens Spring/Summer '16 (LC:M SS16) confirmed a look already evident on the January Fashion Week catwalk-a blurring of gender sharpened by effects, fabrics and techniques, typically attributed to women's attire.

    By • June 24, 2015

  • How to Tune in to the Voice of the Customer

    Listening to customer and influencer conversations is table stakes for the social media marketing professional, but many people are still just getting started. Our three speakers in the June 23 webinar on "Harnessing the Voice of the Customer on Social Media" are all experienced at listening and turning customer comments into business value.

    By • June 24, 2015

  • Why Breaks are Crucial for Social Professionals

    Social media can be a noisy place - the comments, retweets, likes, requests, questions, emails. Notifications are whooshing around at 90mph, all day. KPI's and ROI. Everyone demanding attention, needing you to listen, to respond, to cajole, to soothe, to champion. It's important, at times, to take a break and get away from the chaos.

    By • June 24, 2015

  • Emojis: The Rise of a New Language

    Like it or not, emojis have infiltrated our communication. While some might shrug these mobile icons off as a passing fad, I'd argue the emoji is here to stay. Need convincing? In 2014, the most popular word wasn't a word at all, it was the heart emoji.

    By • June 23, 2015