Social Marketing: Page 282

  • Lifetime Customer Value: Measuring Customer Service Performance

    Customers need to experience prompt and dedicated attention at every major customer touch point. If they don't, you risk turning healthy customer retention rates into customer turnover turmoil, and ultimately reducing the lifetime value of your customer base. For anyone who doesn't like the sound of that (and we certainly don't), it's important that you are effectively measuring the customer service performance metrics that roll up into the customer value equation.

    By • May 21, 2015

  • An App That Makes Sure You Make a Steady Salary

    Never sure how much money you'll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.

    By • May 21, 2015

  • Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored)

    Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.

    By • May 21, 2015

  • Are Small Businesses Using Social? [INFOGRAPHIC]

    Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.

    By • May 21, 2015

  • Your Customer Experience Never Sleeps: Creating a 24/7 Partnership [STORIFY]

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Your Customer Experience Never Sleeps: Creating a 24/7 Partnership. This webinar was sponsored by LiveWorld and featured Chad Mitchell, Senior Director of Digital Communications at Walmart, Michael Rose, Senior Director of Global Corporate Communications at Polycom, and Bruce Dembecki, Vice President of Moderation Services at LiveWorld. We discussed best practices for acting and reacting in a way that enhances continuous customer engagement.

    By • May 21, 2015

  • Why Thinking Long-term Is Critical When Choosing a Social Media Platform

    One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences - and how we reach them - change just as often. Almost as quickly, a brand's social media team of one transforms into a global program that spans across the organization... Out of necessity. But with great opportunities also come great challenges.

    By • May 21, 2015

  • Are Your Customers Secretly Driving Product Innovation?

    Product innovation is usually driven by businesses who create new products that are tested and then released to consumers who either embrace it or reject it. Find out how social listening is changing the way businesses identify areas for product innovation.

    By • May 20, 2015

  • 10 Things Graduates Should Know Before Applying For Digital Jobs

    Picture the scene; you're in the very last stages of your final year at university and graduation is nearly within sight. You're not entirely sure what you want to do when you graduate yet but you quite like the idea of working in the digital sector. Why? Because it's exciting, it's fast-paced and the sector's growing everyday... and you've already been told that you're a 'digital native' so you already have some of the skills that employers are looking for.

    By • May 20, 2015

  • FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts

    Fear of Missing Out (FoMO) has been described as "the fear of regret, which may lead to a compulsive concern that one might miss an opportunity." This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our time. I believe FoMO is pervasive among marketers, advertisers, entrepreneurs and business owners when it comes to social media. Fear of missing out on the latest social app or network can seriously hurt social media marketing efforts.

    By • May 19, 2015

  • Why Organic Facebook Reach Doesn't Matter

    When it comes to Facebook brand pages, every discussion tends to center on organic reach. But have you stopped to consider that how good or bad your organic reach is may not really be worth the worry?

    By • May 17, 2015

  • 4 Ways to Build Social Media Relevance as a Brand in Your Local Community

    Are you fighting to gain a foothold as a new brand in your local community? It's tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?

    By • May 17, 2015

  • 5 Ways Your Online Business Can Instill Trust in Visitors

    Trust is essential to business success. It is what drives total strangers to patronize your products or services - your customers trust that you will deliver on your commitment. Trust is an absolute non-negotiable in business. You must be able to win the trust of your prospects in order to secure their patronage.

    By • May 17, 2015

  • Are You Wasting Your Time on Social Media?

    ​Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.

    By • May 17, 2015

  • 6 Tips for Successful Marketing Automation

    I've been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.

    By • May 16, 2015

  • #SocialShakeUp15 Panel: Are You Over-Automating?

    While new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate. Join Natascha Thomson and a panel of thought leaders at The Social Shake-Up 2015 for a special workshop on finding the balance between mindful marketing and the temptations of automation.

    By • May 16, 2015

  • Online Marketing Beyond Facebook and Twitter

    ​Let me guess what your small business online marketing strategy involves. In three words: blog, Facebook and Twitter. Now there's nothing wrong with that. In fact, if you had any sense that is exactly what your online marketing strategy should look like. If you play your cards right, this may be all you'll ever need to effectively promote your small business online.

    By • May 15, 2015

  • Scaling Facebook oCPM Campaigns Further With Budget Optimization

    Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.

    By • May 15, 2015

  • One Small Step for Business: The Impact of Micrographics on Social Shares

    One of the simplest ways to share an idea with the public is through the use of infographics, and many companies that are trying to build a social media presence are turning to micrographics as a way to stimulate greater user engagement. These are small, postcard-style graphics that have simple messages. These images are easy for visitors to share with their friends on social media, and they allow companies and their fans greater reach in spreading a message. They're also more likely to be shared on non-traditional platforms, including sites like Reddit or Pinterest, rather than the mainstream social media sites, such as Twitter and Facebook. With a little bit of planning, it is possible to create highly engaging micrographics that your social media followers will love to share with others.

    By • May 15, 2015

  • Best Practices in Video Marketing

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Best Practices in Video Marketing. This webinar was sponsored by Act-On Software and Vidyard, featuring Adam Naide, Peter Fasano and Jon Spenceley. We discussed the very latest developments and techniques in video marketing.

    By • May 15, 2015

  • The Ideal Social Selling Routine in Less Than 30 Minutes [INFOGRAPHIC]

    Building a Social Selling routine shouldn't be complicated. The team at Sales for Life crowdsourced over 50,000 sales professionals all over the world on their best practices. This visual walks you through an ideal Social Selling routine to help you impact every stage of the buyer's journey: from lead generation to prospecting and closing more deals.

    By • May 14, 2015

  • Facebook Instant Articles Have Arrived: The End of Publishing as We Know It?

    After much speculation, Facebook's Instant Articles are here. Instant Articles gives publishers the opportunity to post their content direct to Facebook, in a move that some are proclaiming as 'selling their soul' to the social giant. The concern, given Facebook's history of changing the ground rules, is that while the initial offering from Facebook on Instant Articles is good, the other shoe will eventually drop once the process has become embedded and publishers are reliant on the new practice.

    By • May 14, 2015

  • Bringing Social Media Marketing Down to the Local Level

    Increasingly, when consumers on the go enter a search for a brick-and-mortar brand, they are not just simply searching for the name of the brand. In most instances, they are searching for information about locations and other highly specific geo-local info.

    By • May 14, 2015

  • Images and Copyrights: Do It Right

    Image sharing is a huge part of social media isn't it? And when was the last time you Googled to find just the right image to illustrate your point? Stop that. Stop it now! Why? Well simply put most of the images you find in a Google search may well have a copyright on them and if you don't know the source and use it anyway you could be liable for violating copyright laws.

    By • May 14, 2015

  • 5 Great Facebook Features You Should Be Using to Promote Your Small Business

    Facebook is an excellent tool for promoting your business. However, the world's top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users' organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.

    By • May 14, 2015

  • Keep It Real and Other Proven Ways to Market to Millennials

    Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this demographic shift.

    By • May 13, 2015