Social Marketing: Page 283

  • How to Manage Your Social Media in 34 Minutes or Less [INFOGRAPHIC]

    Nowadays most businesses are expected to have some form of social media presence, which can add even more bulk to an already busy to-do list. And, with so many different social media channels available, it's not totally obvious where one should focus attention. Play your cards wrong, and social media activity can become distracting, or feel like grasping at straws.

    By • June 23, 2015

  • Using Facebook Audience Insights Leads to Real Business Results

    Perspective is always important when you're planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate media planning and buying across various channels online and offline. Most of these include the likes of ComScore, Nielsen, and Roy Morgan, which are paid tools heavily adopted by media agencies. Major networks have since introduced their own free media planning tools such as Google's Display Planner. And with the rise of Facebook advertising, the network has also introduced their own audience insights tool called Facebook Audience Insights.

    By • June 23, 2015

  • Instagram Ads to Get More Focused with Facebook Targeting Options

    Facebook's Facebook's Vice President of Global Marketing Solutions has announced that advanced audience targeting options will be available for Instagram ads in the very near future. That capacity will add a new dimension to Instagram ads, and a new option for social media marketers to consider.

    By • June 23, 2015

  • How to Target Your Facebook Ads Effectively

    When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.

    By • June 23, 2015

  • Is YouTube at Risk of Losing its Status as the King of Online Video?

    New research has suggested that Facebook is closing in on YouTube and it's long-held dominance of online video advertising. So does this mean YouTube is done? While there's still a long way to go in this battle, the signs do suggest that YouTube has a serious fight on it's hands, a position it's not been in before.

    By • June 23, 2015

  • The Future of Social Sharing: Dark and Private?

    As social media expands, so too does the complexity of our sharing networks. Increasingly, content is being shared via private platforms and instant messaging, shares that are not able to be tracked by many of the existing web analytics tools. As social emdia advances, this poses a significant challenge for social media marketers.

    By • June 23, 2015

  • Big Ideas From Big Boulder 2015

    The Big Boulder social data conference is solely focused on generating discussion amongst individuals and organizations who are interested in the issues surrounding social data. The 2015 event had two main themes - data privacy and data ROI. Here's a review of the discussions from the event.

    By • June 20, 2015

  • Present, Promote and Publish: the 3 Ps of Effective Periscope Marketing

    More than anything, when social media is involved, it's important to be creative and, as much as possible, venture outside the confines of social normalcy. For social media gurus seeking to take their craft to the next level, Periscope is a wonderful opportunity.

    By • June 19, 2015

  • Why Brands Are Losing at Social Engagement

    Brands often forget that social is a two-way conversation.

    By • June 19, 2015

  • New Report Highlights Retail Marketing Opportunities on Instagram

    A new study has found that while more than 91% of retail brands are now active on two or more social channels, Instagram still presents a significant opportunity for many. Researchers from Yesmail studied the social media activity of the top 50 retail brands in five categories.

    By • June 19, 2015

  • Twitter Unveils Product and Place Collections

    Twitter is launching two new product showcase products, in Product and Place Collections and Product and Place Pages. These options will enable brand to set up new pages, accessible from their Twitter profiles, that highlight their chosen products, whilst also giving potential purchases the added context of related tweets.

    By • June 19, 2015

  • Weekly Roundup: Tech, Digital, and Branding News

    If there's one thing you need to know about digital media news, branding, and advertising, it's that there's always something new on the horizon. With Cannes Lions approaching and brands gearing up for summer campaigns, social platforms and tech releases are happening more frequently than ever. Here are all the bits of news you need to know about this week:

    By • June 19, 2015

  • New Rules for Social Selling

    In our recent webinar, sponsored by Act-On, Greg Cohen, Senior Manager for Social Media and Influence at UCB, Renee Ducre, Global Consumer, Digital Marketing Executive of IBM, and Gal Josefsberg, VP Product Manager and Marketing, defined social selling and how it differs from traditional sales.

    By • June 19, 2015

  • Chic, Not Shabby, Luxury Secondhand eCommerce

    As the global luxury goods market cools, bracing itself for slower more sustainable growth, the luxury secondhand market is heating up, evidenced by the recent significant levels of VC capital investment in leading luxury pre-owned fashion consignment platforms.

    By • June 19, 2015

  • eBay-Like Bidding Meets Facebook with Social Media Auction App BuddyBid

    A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.

    By • June 19, 2015

  • Social Media Results from 2015 State of Small Business Marketing Report

    If you have a customer service department, find out what questions your customers commonly ask. Develop content that answers those questions and share it across social networks. Use Twitter search to uncover tweets about your products and company. Answer those tweets and use them for ideas of what to share on other social networks. Remember that your social media activities should have a customer focus. Share what they want and you will continue to grow your following and increase interactions.

    By • June 19, 2015
  • SMT Expert

    Why You Need to Update Your Social Media Policies Now and Tips for Getting Started

    Having a company social media policy is an imperative in all organizations. Social media policies protect both the organization and its employees by defining what behavior is acceptable online.This article outlines the case for why businesses need to develop an effective social media policy, and why those that have one probably need to review it.

    By • June 18, 2015
  • SMT Expert

    Pricing Your Social Media & Blogging Work

    Although it might not seem like it, the days of working as a full time social media person or blogger are still relatively quite new. There are as many variables as there are people looking for work - engagement rates, social media following numbers, conversion numbers, reach, what topics you write about with authority, what brands you have worked with - the list is almost never ending. 

    By • June 18, 2015

  • California: Uber Drivers Are Employees, Not Contractors

    The California Labor Commission ruled recently that drivers who work for the ride-finder app Uber are technically employees, not independent contractors as the company has claimed. Uber has stated that its app merely connects drivers with passengers, that it is more of a middleman, rather than manager. However, the ruling cited many instances where Uber operated as an employer.

    By • June 18, 2015

  • Life Cycle of the Internet Parasite: The Rise and Fall of Upworthy

    Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.

    By • June 18, 2015

  • 20 Signs Your Web Content Writer Won't Cut Through the Crap

    How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.

    By • June 18, 2015

  • Yahoo's Latest Hire Points Towards Rebrand Comms

    Yahoo's been slowly but surely trying to change their staid image over the last few years, and their latest update is an exciting new hire: former JCPenney CMO Debra Berman has been hired as Yahoo's senior VP of consumer marketing, the first ever incarnation of that role at the company. According to CMO Kathy Savitt's blog post announcing the hire, Berman will "oversee product marketing, help drive audience engagement and lead consumer brand strategy."

    By • June 17, 2015

  • 7 Tips for Improved Social Customer Service

    According to JD Power and Associates, 67% of consumers have used a company's social media page for customer support. Social allows customers to access support from your company conveniently without leaving the network, whether the network is Facebook, Twitter, LinkedIn, or Google+. This creates a 'right next door' feel; it also creates an entire arena of customer service that feeds off of quality relationships.

    By • June 17, 2015

  • Three Tips on Managing User-Generated Content

    User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.

    By • June 17, 2015

  • 87% of User Posts on Facebook Pages Ignored [Report]

    Social media analytics company Locowise has published a new report showing a staggering 87% of user posts on brand Facebook pages are unanswered. The report highlights the widening gap between customer expectation and business response in social.

    By • June 16, 2015