Social Marketing: Page 281

  • Why Don't Men Use Pinterest?

    My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.

    By • June 2, 2015

  • Scoping Out The Social Shake-Up

    The Social Shake-Up is coming up fast. Here's what we're looking forward to.

    By • June 2, 2015

  • Facebook Goes Mainstream, Which Isn't Such A Bad Place To Be

    Facebook's average user demographic is aging as younger generations turn to apps like Snapchat - but does that mean Facebook won't be able to hold it's place a social media leader? In this post, digital strategist Chris Horton argues that 'going mainstream' might not be so bad for The Social Network.

    By • June 2, 2015

  • Twitter Launches Official Partner Program

    Twitter has launched a new 'Official Partner Program', designed to help businesses find the best qualified third party assistance for their Twitter campaigns and management. The new program will aim to link businesses with assistance to help them manage all aspects of their Twitter campaigns and insights.

    By • June 2, 2015
  • SMT Expert

    Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

    It's becoming increasingly hard to reach and convert customers with traditional outbound marketing tactics including cold calls, TV commercials, radio ads, and direct mail. Enter: inbound marketing. This infographic looks at the core elements of inbound marketing and how they can deliver business success.

    By • June 2, 2015

  • Which Social Network Should You Value Most?

    You don't have to be everywhere, so where should you be?

    By • June 1, 2015

  • Six Ways Social Media Has Completely Changed the Way Businesses Interact with Customers

    Social media has completely changed the game in terms of customer interaction for businesses, but is that a positive or negative? This post highlights the good and bad of social interaction for businesses with their customers.

    By • May 31, 2015

  • Social Media and Lawyers: DOs and DON'Ts

    The horror stories of legal professionals getting into hot water over questionable content on their social media pages are boundless. Posting incriminating photos or casually sharing bad advice can get you suspended or slapped with a fine. Here's a list of things for legal professionals to be aware of when utilising social media platforms.

    By • May 30, 2015

  • Is Snapchat's Growth at Facebook's Expense?

    Via 'How big is Snapchat?' on Photoworld.com

    By • May 29, 2015

  • 10 Things to Think about When Posting Content for Promotion on Facebook

    Facebook is a spider web of spun content, and learning how to use the social platform for marketing purposes has become all the more important. With the ultimate goal being to get your content shared, here are some content marketing tips that will achieve the sharing you want that will help grow your business.

    By • May 29, 2015
  • SMT Expert

    6 Common Analytics Questions Asked and Answered

    You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you're tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.

    By • May 29, 2015

  • Is Social Media the Biggest Influencer of Buying Decisions?

    Since 71% of consumers are likely to purchase an item based on social media referrals, we analyze if social media is the biggest influencer on buying decisions.

    By • May 28, 2015

  • Twitter Unveils New Audience Insights Dashboard

    Twitter has unveiled its new Audience Insights analytics platform, providing a range of data on Twitter users. But is it any good? Andrew Hutchinson looks at into the data provided.

    By • May 28, 2015

  • Managing Expectations Should Be Part Of Your Social Media Strategy

    Anyone who has been through the process of starting a social media strategy for their business will have come across various obstacles in the early stages. Time and resources are obvious problems, but expectation is increasingly impacting on the success of social media projects.

    By • May 28, 2015

  • IBM's New Way to Work Roadshow: Coming to a City Near You

    Once again, I'm taking real pride in Social Media Today's being named IBM's marketing and content partner for their #NewWayToWork Roadshow. We're planning to invite many of our Social Media Today friends and members to the events, which will start out in Chicago on June 23rd and continue into the fall in Toronto, Boston, New York, Philadelphia, Washington D.C., Atlanta, Dallas, Los Angeles, and San Francisco.

    By • May 27, 2015

  • Leveraging Twitter's New Buy Button to Target Customers with Geo-Located Advertisements

    Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform. Only a small percentage of users in the United States would see a Buy button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time.

    By • May 27, 2015

  • 12 Inexpensive SEO Tips

    SEO is as much an art as it is a science, kind of like meteorology. You try to determine the most likely search terms and keywords that relate to your business, and then place them strategically on your website.

    By • May 27, 2015

  • Vox Media Acquires Re/code, Turmoil in Digital Media Continues

    Vox Media, the digital media company with a stable of popular websites under its purview including sports news site SB Nation and video game news site Polygon, announced that it was acquiring Re/code, a tech industry news website. As the New York Times notes, the deal "reflects the turmoil among digital organizations focused on covering the tech industry."

    By • May 27, 2015

  • How to Convert Social Communities into Customers

    The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Here are a few elements to consider when seeking to convert your social communities into paying customers.

    By • May 27, 2015
  • SMT Expert

    5 Ridiculously Powerful Twitter Ad Targeting Strategies

    Every day, around 500 million tweets are sent by Twitter's 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you're looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.

    By • May 27, 2015

  • Stage Is Set for Luxury Fashion Ecommerce

    Fashion has joined the IoE - the Internet of Everything. The opening salvo that Fashion, in particular, luxury, is in the Valley's crosshairs was reflected earlier this month when Yahoo CEO Marisa Meyers co-chaired Anna Wintour's Met Gala sealing Yahoo's sponsorship of the Costume Institute's China Through a Looking Glass exhibit.

    By • May 27, 2015

  • Why Do We Follow Brands on Social Media? [Infographic]

    Over 90 percent say they follow brands to get discounts and promos.

    By • May 26, 2015

  • Social Media Strategy for "Uncool" Brands

    Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you're one of the thousands of services we all need every day, even if we'd rather not tell the world about it?

    By • May 26, 2015

  • Why YOU Might Be the Problem With Your Social Media Manager

    Clients may have an expectation that social media managers are a world unto themselves, running their company's social profiles without need of input or assistance, but nothing could be further from the truth.

    By • May 26, 2015

  • Can People Profit From Your Social Media Content Without Your Permission?

    By • May 23, 2015