Social Marketing: Page 285

  • Content, Community, and Cross-Channel Success

    The Social Shake-up is getting underway now. Those of from Falcon Social who are going are eagerly awaiting kickoff. We've already taken a look at some of the panels we're the most excited for. Some of the most intriguing panels will look at topics that our team here at Falcon Social has been thinking about a lot-the importance of communities (Online Community is Bigger and Badder Than Ever), (The Porsche Story: Using Content & Technololgy to Build Passion for an Iconic Brand) and how all of this is happening across a broader mix of channels (From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience).

    By • June 9, 2015

  • New Report Highlights Significant Benefits and Challenges of Real-Time Marketing

    A new report has shown that while 98% of businesses are reporting a positive impact to revenue from real-time marketing, only 4% are able to do it effectively. The report looks at the reasons behind this, ranging from technology to staff, and highlights the growing relevance of real-time marketing in the connected-era.

    By • June 9, 2015

  • Storytelling On Social Media For Increased Sales

    Creative storytelling is important in an effective direct response marketing campaign. If you're doing a direct mail piece, you want to lead with a conversational opening piece, move gently into a heart-grabbing story, tie-in some proof with more stories, benefits and things that motivate people to buy, and then you close with a call to action and the direct response you want the prospective client to take.

    By • June 9, 2015

  • A Tale of Two Socials

    Once upon a time there was a promising sprite named Social Media. She was a free-spirited child, beguiling the marketing world with her gift of gab and contagious enthusiasm. In her early years, Social was the talk of the town, a free gift that kept on giving. Kingdoms with odd names like Facebook and Twitter sprouted around her, providing seemingly boundless territory in which Social could shine.

    By • June 8, 2015

  • Why the Focus on In-Stream Purchases and One-Click Buying in Social Media?

    One-click buying is cropping up everywhere these days. All the major social media platforms are looking to integrate in-stream purchases, with Instagram and Pinterest the latest to join the conversation. But why is there such a big focus on in-stream purchases? Will it really make that big a difference?

    By • June 6, 2015

  • Social Networking is All About Being Personal

    Social networking is all about personal, one-on-one communication - but most businesses and brands aren't spending enough time building up the value and loyalty with their followers or customers.

    By • June 6, 2015

  • What Salespeople Prefer: Twitter Rises, LinkedIn Falls

    As Mark Fidelman observes in his recent post, "Twitter Overtakes LinkedIn as #1 Social Media Site for Salespeople," the current conventional wisdom is that salespeople are highly focused on LinkedIn as their social network of choice. But it seems like the only time the phrase "conventional wisdom" is used is when it is being overturned. And this case is no different.

    By • June 5, 2015

  • 5 Tips for Creating a Social Media Plan for Your Business

    Using social media to market your business has become practically essential. Everyone can become instantly connected to social media at any time with the shocking growth in the smartphone and tablet market. You, as a business, need to make use of this. Get people together and build a social media plan that will draw customers in and be successful.

    By • June 5, 2015

  • How to Execute Facebook Business Page Essentials BEFORE You Invite Your Friends to Like It

    So, you've put together an amazing Facebook business page, you've got together all your basic info, you're ready to go, and Facebook suggests you should promote it to your friends. Hang on there - there's a few more steps you may want to check off before telling the world about it. Here's a guide to some crucial steps you need to put in place before promoting your Facebook brand page.

    By Mike Poynton • June 5, 2015

  • 33% of Social Media Queries Ignored, Anti-Social CMOs - New Data on the State of Social Marketing

    A new survey has found that 33% of people who contacted brands with a customer-service query via social media never got a response. Another study also found that only a small percentage of CMOs from top brands are active on Twitter. The results of both demonstrate, in different ways, that there are still significant opportunities not being utilised in social, but also, that there are still some barriers to more widespread adoption.

    By • June 5, 2015

  • Are You Making Apt Social Media Choices for Your Business?

    The majority of marketers and business owners have come to understand the significance and necessity of social media in the modern world. However, the reasons for such importance are yet to be determined extensively. Social media, especially the content that finds some buzz through the platform, retains the power to make individuals act in certain ways that affect business owners in a positive manner. Here are some of the newest research findings that can help you gauge whether you are making the apt social media marketing choices for your business.

    By • June 4, 2015

  • Live from the Social Shake-Up 2015

    By • June 3, 2015

  • Social Media in China: Innovation and Fragmentation

    Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.

    By • June 3, 2015

  • The Lucrative Black Market for Customer Trust

    Fraud doesn't spontaneously ignite. Companies must first understand the combination of circumstances that creates fraud before they can effectively fight it.

    By • June 3, 2015

  • Instagram Analytics for Data-Driven Growth

    Tools and techniques to make the most of your analytics data and create data-driven decisions.

    By • June 3, 2015

  • Why Don't Men Use Pinterest?

    My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.

    By • June 2, 2015

  • Scoping Out The Social Shake-Up

    The Social Shake-Up is coming up fast. Here's what we're looking forward to.

    By • June 2, 2015

  • Facebook Goes Mainstream, Which Isn't Such A Bad Place To Be

    Facebook's average user demographic is aging as younger generations turn to apps like Snapchat - but does that mean Facebook won't be able to hold it's place a social media leader? In this post, digital strategist Chris Horton argues that 'going mainstream' might not be so bad for The Social Network.

    By • June 2, 2015

  • Twitter Launches Official Partner Program

    Twitter has launched a new 'Official Partner Program', designed to help businesses find the best qualified third party assistance for their Twitter campaigns and management. The new program will aim to link businesses with assistance to help them manage all aspects of their Twitter campaigns and insights.

    By • June 2, 2015
  • SMT Expert

    Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

    It's becoming increasingly hard to reach and convert customers with traditional outbound marketing tactics including cold calls, TV commercials, radio ads, and direct mail. Enter: inbound marketing. This infographic looks at the core elements of inbound marketing and how they can deliver business success.

    By • June 2, 2015

  • Which Social Network Should You Value Most?

    You don't have to be everywhere, so where should you be?

    By • June 1, 2015

  • Six Ways Social Media Has Completely Changed the Way Businesses Interact with Customers

    Social media has completely changed the game in terms of customer interaction for businesses, but is that a positive or negative? This post highlights the good and bad of social interaction for businesses with their customers.

    By • May 31, 2015

  • Social Media and Lawyers: DOs and DON'Ts

    The horror stories of legal professionals getting into hot water over questionable content on their social media pages are boundless. Posting incriminating photos or casually sharing bad advice can get you suspended or slapped with a fine. Here's a list of things for legal professionals to be aware of when utilising social media platforms.

    By • May 30, 2015

  • Is Snapchat's Growth at Facebook's Expense?

    Via 'How big is Snapchat?' on Photoworld.com

    By • May 29, 2015

  • 10 Things to Think about When Posting Content for Promotion on Facebook

    Facebook is a spider web of spun content, and learning how to use the social platform for marketing purposes has become all the more important. With the ultimate goal being to get your content shared, here are some content marketing tips that will achieve the sharing you want that will help grow your business.

    By • May 29, 2015