Social Marketing: Page 285

  • The Science Behind the Modern Sales Professional [INFOGRAPHIC]

    The sales process has dramatically changed since the arrival of search engines and social media. According to a report by CEB, 57% of buying decisions are already made before there is any interaction between a buyer and a sales rep. Another study by Harvard Business Review reported that 90% of C-level executives never respond to cold calls or email blasts.

    By • April 16, 2015

  • The Future of Advertising: No Ads at All

    Think about it - what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don't we remember ads? I think there are three reasons.

    By • April 16, 2015

  • Who Made Up The Rules Around Social Engagement Anyway?

    Here are three unconventional, but highly effective, tips for better social engagement.

    By • April 16, 2015

  • Brand Publishing: Are You There Yet?

    Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets distributed may not be the same - but brand publishing has been around for many years. It used to be called PR.

    By • April 16, 2015

  • Content Creation vs. Content Sharing [INFOGRAPHIC]

    If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave--or two. Unfortunately, there is no one magical solution to mastering your brand's online presence, but there are a few ways you can revitalize it.

    By • April 15, 2015

  • Maintaining Your Rep: Dealing With Negative Comments on Social Media

    To protect the reputation of your brand, it's important to know what to do when your social media outlets receive negative comments.

    By • April 15, 2015

  • Increase Reach and Profit with Facebook in 2015 [INFOGRAPHIC]

    This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page and increase reach and profit with Facebook in 2015!

    By • April 15, 2015

  • Why Do Buyers Buy?

    Every successful sale is made not so much because of the excellence of your product or of your sales pitch, but because consciously or unconsciously you have found the human reason why your prospect should buy: You have found the door to their motivation and have opened it. The more you understand the function of human motivation, the more successfully you will sell.

    By • April 15, 2015

  • What Really Is Your Social Media ROI?

    "Is social media actually helping your bottom line?" That's the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn't mean anything.

    By • April 14, 2015

  • How B2Bs Can Improve Their Organic Reach on Facebook

    For more people to see your posts, your B2b Facebook posts need "likes" shares and comments, collectively known as "engagement". This concept should drive every single post you make for your business' page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.

    By • April 14, 2015

  • Facebook Aims to Outcompete Google and Pinterest as the Leading Shoppable Search Engine

    Combined, Facebook's two announcements last week shed light on Facebook's upcoming ecommerce and mobile commerce strategies. Using The Find, Facebook can create a shoppable search engine that rivals Google and Pinterest, and then, through its payments capabilities, the company can process transactions for those items via mobile -- all without having to leave the app.

    By • April 14, 2015

  • Killing Unicorns: Putting Sky-High Startup Valuations into Perspective

    We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement -- Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B -- the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital if we want to cut through hype, understand risk and assess the market changes underway.

    By • April 14, 2015

  • Creating Memes That Help Your Online Marketing Efforts

    Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant to be funny of sarcastic but because they do grab our attention, businesses can use them to their advantage as long as it is done in a smart or clever way.

    By • April 13, 2015

  • 13 Twitter Experts' Advice for Your Small Business

    Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base. So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business -- and by that same coin, what shouldn't they be doing?

    By • April 13, 2015

  • How Women Are Trailblazing the Future of Work Culture

    When Elizabeth MacBride rejoined her newspaper as the managing editor, two months after the birth of her daughter, she found it increasingly difficult to balance the grueling working hours and motherhood. Six months down the road, she quit her job and started freelancing, which soon morphed into her own venture. MacBride is one of the thousands of women all across the world jumping ship to escape from the corporate world.

    By • April 13, 2015

  • 7 Ideas to Spruce Up Your Boring Website With Video Marketing

    When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website.

    By • April 13, 2015

  • How to Respond to Negative Comments & Reviews

    Nobody is perfect, and that saying goes for businesses too. Sometimes there is just going to be unhappy people, people that like to complain, or people that just don't believe your product or service lives up to their standards, and that's the reality of it. So when you receive a negative comment or review online, whether on social media or on a platform like Yelp, what do you do?

    By • April 13, 2015

  • Solve The Problems Of Employee Engagement and Customer Loyalty

    It occurs to me that when the same 'problem' keeps coming up then it worth taking a deeper look at the 'the way of showing up and travelling' (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of 'employee engagement' and 'customer loyalty'.

    By • April 12, 2015

  • Do You Trust Your Audience?

    We marketers like to speak a lot of trust. We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don't talk much about the other side of that coin: Trusting our audience. It's just as important as earning trust from our audience.

    By • April 11, 2015

  • The Peer-to-Peer Economy Is Growing

    One of the most obvious places we see P2P integrated into traditional businesses is customer support. Knowledgeable customers typically provide better, more relevant, and more current help to one another for free than any set of highly paid experts. So nurturing your customers, acknowledging and rewarding them for the free service they provide, is well worth the care and attention required to keep them happy and contributing.

    By • April 11, 2015

  • The Power of Influential Content

    This week I had the pleasure to interview one of the top 50 social marketing/content marketing influencers in the world! We had a lively conversation about marketing and how it's been completely resurrected with social, and how it's still just the beginning! One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives! We started to talk about the power of content, and how it can lead to creating the influence we've always dreamed about, and aspired to attain.

    By • April 10, 2015

  • Social Media and CRM to Further Expand in 2015

    This year will be marked by a deeper integration and fusion of customer relationship management (CRM) with social media. According to a NewsFactor.com analysis the integration of Social CRM is set to become a 9 billion dollar market by 2018. Social CRM is about collecting or harvesting social media information from public and private social media websites. In other words, it is using social media services, strategic techniques and CRM technology to equip an entity to adequately engage their targeted audiences or customers.

    By • April 10, 2015

  • Authenticity and Social Media: Do They Go Together?

    ​Social media offers many opportunities to share and exchange information. With one click you can give others insight into any aspect of your work or private life. But what do you want to share with 'the online world' and how can we share information that is relevant and at the same time gives others an authentic picture of who we are?

    By • April 10, 2015

  • Do You Have to Produce Video Content to Succeed in Social Media Marketing?

    So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it's a great way to generate engagement and build your brand online - the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you're only producing video content in order to make videos, to 'do video' content, it's quite possible that you're missing the point, and will struggle as a result.

    By • April 9, 2015

  • Social Media Monitoring in 30 Minutes a Day

    Whether you're a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don't have any social media outposts-that's a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring system. And you can set one up that can take you as little as 30 minutes a day to maintain.

    By • April 9, 2015