Social Marketing: Page 286

  • SMT Expert

    6 Common Analytics Questions Asked and Answered

    You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you're tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.

    By • May 29, 2015

  • Is Social Media the Biggest Influencer of Buying Decisions?

    Since 71% of consumers are likely to purchase an item based on social media referrals, we analyze if social media is the biggest influencer on buying decisions.

    By • May 28, 2015

  • Twitter Unveils New Audience Insights Dashboard

    Twitter has unveiled its new Audience Insights analytics platform, providing a range of data on Twitter users. But is it any good? Andrew Hutchinson looks at into the data provided.

    By • May 28, 2015

  • Managing Expectations Should Be Part Of Your Social Media Strategy

    Anyone who has been through the process of starting a social media strategy for their business will have come across various obstacles in the early stages. Time and resources are obvious problems, but expectation is increasingly impacting on the success of social media projects.

    By • May 28, 2015

  • IBM's New Way to Work Roadshow: Coming to a City Near You

    Once again, I'm taking real pride in Social Media Today's being named IBM's marketing and content partner for their #NewWayToWork Roadshow. We're planning to invite many of our Social Media Today friends and members to the events, which will start out in Chicago on June 23rd and continue into the fall in Toronto, Boston, New York, Philadelphia, Washington D.C., Atlanta, Dallas, Los Angeles, and San Francisco.

    By • May 27, 2015

  • Leveraging Twitter's New Buy Button to Target Customers with Geo-Located Advertisements

    Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform. Only a small percentage of users in the United States would see a Buy button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time.

    By • May 27, 2015

  • 12 Inexpensive SEO Tips

    SEO is as much an art as it is a science, kind of like meteorology. You try to determine the most likely search terms and keywords that relate to your business, and then place them strategically on your website.

    By • May 27, 2015

  • Vox Media Acquires Re/code, Turmoil in Digital Media Continues

    Vox Media, the digital media company with a stable of popular websites under its purview including sports news site SB Nation and video game news site Polygon, announced that it was acquiring Re/code, a tech industry news website. As the New York Times notes, the deal "reflects the turmoil among digital organizations focused on covering the tech industry."

    By • May 27, 2015

  • How to Convert Social Communities into Customers

    The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Here are a few elements to consider when seeking to convert your social communities into paying customers.

    By • May 27, 2015
  • SMT Expert

    5 Ridiculously Powerful Twitter Ad Targeting Strategies

    Every day, around 500 million tweets are sent by Twitter's 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you're looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.

    By • May 27, 2015

  • Stage Is Set for Luxury Fashion Ecommerce

    Fashion has joined the IoE - the Internet of Everything. The opening salvo that Fashion, in particular, luxury, is in the Valley's crosshairs was reflected earlier this month when Yahoo CEO Marisa Meyers co-chaired Anna Wintour's Met Gala sealing Yahoo's sponsorship of the Costume Institute's China Through a Looking Glass exhibit.

    By • May 27, 2015

  • Why Do We Follow Brands on Social Media? [Infographic]

    Over 90 percent say they follow brands to get discounts and promos.

    By • May 26, 2015

  • Social Media Strategy for "Uncool" Brands

    Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you're one of the thousands of services we all need every day, even if we'd rather not tell the world about it?

    By • May 26, 2015

  • Why YOU Might Be the Problem With Your Social Media Manager

    Clients may have an expectation that social media managers are a world unto themselves, running their company's social profiles without need of input or assistance, but nothing could be further from the truth.

    By • May 26, 2015

  • Can People Profit From Your Social Media Content Without Your Permission?

    By • May 23, 2015

  • Spredfast Embarks on New Partnership with Tumblr

    Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.

    By • May 22, 2015

  • How to Use Quora to Create Quality Blog Content

    Quora has become the premiere online Q&A site. Its feature-rich functions allow users to ask questions targeted to industry leaders or answer those to increase your reputation. Instead of researching about your topic on Google, you can simply search Quora, compile the best answers, and turn it into a blog post.

    By • May 22, 2015

  • Lifetime Customer Value: Measuring Customer Service Performance

    Customers need to experience prompt and dedicated attention at every major customer touch point. If they don't, you risk turning healthy customer retention rates into customer turnover turmoil, and ultimately reducing the lifetime value of your customer base. For anyone who doesn't like the sound of that (and we certainly don't), it's important that you are effectively measuring the customer service performance metrics that roll up into the customer value equation.

    By • May 21, 2015

  • An App That Makes Sure You Make a Steady Salary

    Never sure how much money you'll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.

    By • May 21, 2015

  • Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored)

    Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.

    By • May 21, 2015

  • Are Small Businesses Using Social? [INFOGRAPHIC]

    Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.

    By • May 21, 2015

  • Your Customer Experience Never Sleeps: Creating a 24/7 Partnership [STORIFY]

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Your Customer Experience Never Sleeps: Creating a 24/7 Partnership. This webinar was sponsored by LiveWorld and featured Chad Mitchell, Senior Director of Digital Communications at Walmart, Michael Rose, Senior Director of Global Corporate Communications at Polycom, and Bruce Dembecki, Vice President of Moderation Services at LiveWorld. We discussed best practices for acting and reacting in a way that enhances continuous customer engagement.

    By • May 21, 2015

  • Why Thinking Long-term Is Critical When Choosing a Social Media Platform

    One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences - and how we reach them - change just as often. Almost as quickly, a brand's social media team of one transforms into a global program that spans across the organization... Out of necessity. But with great opportunities also come great challenges.

    By • May 21, 2015

  • Are Your Customers Secretly Driving Product Innovation?

    Product innovation is usually driven by businesses who create new products that are tested and then released to consumers who either embrace it or reject it. Find out how social listening is changing the way businesses identify areas for product innovation.

    By • May 20, 2015

  • 10 Things Graduates Should Know Before Applying For Digital Jobs

    Picture the scene; you're in the very last stages of your final year at university and graduation is nearly within sight. You're not entirely sure what you want to do when you graduate yet but you quite like the idea of working in the digital sector. Why? Because it's exciting, it's fast-paced and the sector's growing everyday... and you've already been told that you're a 'digital native' so you already have some of the skills that employers are looking for.

    By • May 20, 2015