Social Marketing: Page 284

  • Social Media and Online Shopping: 3 Lessons to Get it Right

    Online shopping is changing, but social media continues to be a key in engaging customers. Success in this effort, however, lies in a few important lessons.

    By • June 16, 2015

  • How Social Media Impacts Customer Experience (and Vice Versa!)

    The air conditioning was icy, but the atmosphere in the conference room was warm and congenial as Dan Gingiss delivered his excellent presentation on "How Social Media Impacts Customer Experience (and Vice Versa!)" at the Social Shake-Up on June 10, in Atlanta. As Head of Digital Customer Experience and Social Care at Discover, Dan was uniquely qualified to speak about how social and customer care can come together seamlessly to provide concrete value for brands and consumers alike.

    By • June 16, 2015

  • Why YouTube is Seeking to Win Over Gamers with YouTube Gaming

    YouTube has announced it's new platform for gamers, called simply YouTube Gaming. But why is YouTube making such a concerted effort to win over gamers?

    By • June 15, 2015

  • How the World's Largest Car-Sharing Company Uses Social Campaigns to Drive Traffic to Their Website

    Car-sharing service Zipcar UK has found that by focussing their marketing efforts on their owned properties, as opposed to honing in on Facebook, they've been able to realise greater overall performance. Here's how they've done it.

    By • June 15, 2015

  • YouTube Creates YouTube Gaming to Rival Twitch

    Google and YouTube continue their expansion, announcing a video game specific platform called YouTube Gaming that will rival Twitch.

    By • June 14, 2015

  • Facebook Updates News Feed - 'Instant Articles' to Gain More Reach

    Facebook has announced an upgrade to their News Feed algorithm which will take into account time spent as a ranking factor when determining the reach of Facebook posts. What does this mean? The more time you spend reading something on Facebook, the more you're indicating that it's content you're interested in, a measure that will likely benefit one Facebook product in particular - Instant Articles.

    By • June 13, 2015

  • Social Customer Engagement: The 4 Trends You Shouldn't Ignore

    To understand social customer engagement, we first must understand where the social CRM market went so wrong and how to fix it. This post will highlight the four basic trends that we should all agree on when it comes to defining a customer engagement strategy on social media.

    By • June 12, 2015

  • Facebook and Shopify Join Hands to Make Purchase Easier

    If you like a product on Facebook, you can buy it right there, without having to go to another website.

    By • June 12, 2015

  • 5 Social Media Dangers All Digital Parents Need to Look Out For

    Keep your children safe from cyberbulling, inappropriate content, and oversharing.

    By • June 12, 2015

  • Modern Marketing at a Crossroads: The Rise of Online Audience

    Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more people spending more time on the internet and on mobile devices, overall ad spend hasn't caught up with this trend.

    By • June 12, 2015

  • The Importance of Focusing on Human Needs in Semantic Search Strategy

    While search engines often provide a significant amount of traffic to websites, it's important to remember that the search engine is not the end user. The end user is the person behind the search, the person searching for an answer to their question. As such, your semantic search strategy shouldn't be limited to machine learning, but instead be equally focused on providing those semantic connections to our audience, the human beings who are actually making the purchases.

    By • June 12, 2015

  • Narcissistic Social Media: 10 Ways to Avoid the Trap [Infographic]

    Would anyone but my mom care?

    By • June 11, 2015

  • The Silent Partnership: What the Google-Twitter Partnership Means for Your Brand

    Tweets will now appear in Google's search results.

    By • June 11, 2015

  • Facebook Expands In-Stream Buying Options to Shopify Merchants

    Facebook has announced an expansion of their buy button beta testing, opening it up to more Shopify users. The move could provide a significant boost for Facebook's e-commerce ambitions, with the expanded Shopify user-base providing a great test case for their in-stream buying options.

    By • June 11, 2015

  • Meet The Hunt: A Shopping-Specific Social Network Producing 10% in Sales for Online Fashion Retailers

    The Hunt is an online platform where consumers post pictures of outfits they like and ask other online shoppers to help them find something similar, akin to a visual Q&A, peers asking others where they can purchase items or looking for style advice.

    By • June 11, 2015

  • How to Stand Out from the Crowd on LinkedIn

    LinkedIn is arguably the most powerful social networking site for professionals the world over. With more than 364 million members and growing, it's important for all business professionals to consider LinkedIn as a means of connecting with potential prospects. But with so many users, how do you stand out from the crowd? Here are three LinkedIn profile tips to help you get noticed.

    By • June 11, 2015

  • #SocialShakeUp15 Day 1: From Coca-Cola to Space Exploration

    We started day 1 of the Social Shake-Up with John Yembrick of NASA, who talked about how to use social to bring things billions of light years away into the hands of everyone with a smartphone. We ended the day with Daina Middleton of Twitter, who took us through a short history of social sharing: you'll never guess who is credited with creating the first infographic. In between those two incredible keynotes, breakout sessions covered social customer service, micro-networks, customer engagement, and more.

    By • June 10, 2015

  • Employee Advocacy Shake-Up Recap: #EAShakeup15

    On June 8th, Social Media Today and EveryoneSocial hosted the second annual Employee Advocacy Shake-up with powerful presenters from Adobe, IBM, Coca-Cola, Nestle Purina, Dell, and Whole Foods, to name just a few. Using a format similar to TED talks, we covered topics such as trends in the marketplace, best practices on executing content, measurement, legal, social selling and much more.

    By • June 10, 2015

  • Customer Service Agents And Brand Enthusiasts, A Match Made In Heaven

    How to use your online brand community to encourage peer-to-peer customer service.

    By • June 10, 2015

  • Democracy Comes to Healthcare

    What did social have to do with healthcare reform in the last UK election?

    By • June 10, 2015

  • Social E-Commerce Referrals Have Increased Nearly 200% - Report

    A new report from BI Intelligence has found that while social media only drives a small share of total online retail sales at present, its impact is becoming "impossible to ignore". BI's report shows that social-driven retail sales and referral traffic are rising at a faster pace than all other online channels, with social increasing its share of e-commerce referrals by nearly 200% between the first quarters of 2014 and 2015.

    By • June 10, 2015

  • Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads

    Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.

    By • June 10, 2015

  • Putting the Employee First in Employee Advocacy

    While many businesses are looking to employee advocacy to help spread their messages online, many are still unsure of allowing employees to speak on their behalf. In this summary from a recent Employee Advocacy Shake-Up session, we learn some of the lessons big brands like Dell, Whole Foods and IBM have learned in this regard.

    By • June 10, 2015

  • Introducing the Focus on Customer Service Podcast

    As part of her Social Shake-Up presentation today, Social Media Today CEO Robin Carey will announce the launch of a new podcast, "Focus on Customer Service." The podcast will be hosted by me and Dan Moriarty, and will feature brands which are offering amazing customer service via social media. It will appear regularly on Social Media Today.

    By • June 9, 2015

  • #EAShakeUp15: Dell, IBM, Coca-Cola, Whole Foods and More on the Value of Employee Advocacy

    On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can't articulate what their company does, employee advocacy is more important than ever, and we wanted to highlight ways brands can use it to scale with our one-day summit.

    By • June 9, 2015