Social Marketing: Page 347

  • Why Relationships Matter More Than Ever in Sales [INFOGRAPHIC]

    There is no denying that technology has changed the way we do business. Whether we're talking about the impact of social media or the ease of access to information; the change cannot be denied. It has changed the way we interact with our clients, partners, colleagues and employers. The days of hard noise sales guys cold calling your phone are coming to an end as buyers and sellers are adapting to the new sales landscape. If you're a sales professional, you can relate to the ongoing changes and admit that it's not the same.

    By • Sept. 11, 2013

  • 5 Ways to Conquer Instagram For Your Small Business

    Over 130 million people enjoy the popular free app Instagram, and chances are some of them are your current and future clients. Instagram is an easy-to-navigate visual social platform, where users capture, customize and share photos and videos. And although Instagram sometimes gets a bad rap for...

    By • Sept. 11, 2013

  • What is the Value of a Facebook Fan?

    Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. The short story is that...

    By • Sept. 11, 2013

  • Conversion Rate Optimization: What Is Right and What Is Wrong [INFOGRAPHIC]

    Amidst the plenty of essential practices businesses websites perform today, conversion rate optimization is certainly second to none. It goes without any saying that slight raise in sale is much better than huge increase in visitors to your website, so why, conversion rate optimization has become a must-add element for businesses to their marketing strategy.

    By • Sept. 11, 2013

  • Improve Your Content By Asking Why (Not Just How)

    As social media professionals, we're used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: the why that created these habits initial...

    By • Sept. 9, 2013

  • 4 Things Small Businesses Must Understand About Social Marketing

    Social marketing is not just for big companies. It's a practice - a discipline - any business, of any size, can jump into.But that doesn't mean all social marketing strategies are one-size-fits-all. For small businesses - typically resource-strapped and charged with carrying out many tasks at onc...

    By • Sept. 8, 2013

  • How Our Flying Experience Is Changing [INFOGRAPHIC]

    Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 - an increase of around 800 million over 2011 passenger numbers! Between 20...

    By • Sept. 8, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • Sept. 7, 2013

  • Can Social Media Reduce HIV?

    The field of behavioural science has been a burgeoning one over the last few years. The movement has been led by Richard Thaler and Cass Sunstein, whose book Nudge sent the theory into the mainstream. Such was the appeal of this approach, governments throughout the world started building their ...

    By • Sept. 6, 2013

  • Adventures in Engagement Land: How Gamification Helps Sites Thrive [INFOGRAPHIC]

    Businesses that build and nurture online social communities create deeper connections. Successful communities foster participation, interaction and, ultimately, loyalty. A critical ingredient for any successful community is engagement. The more time users spend interacting with your site, and with other community members, the deeper the relationship they will build with your brand.

    By • Sept. 5, 2013

  • Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

    Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year despite relatively meager profits compared to other tech giants like Apple, Google, and Microsoft.While most know the company as th...

    By • Sept. 5, 2013

  • How to Complain Effectively via Social Media

    Social media is flaming great, right? It has opened up a two-way conversation between the consumer and the businesses and brands that we love, use and give our money to. Of course, that all depends on the brand actually being active in the first place, but that's another story. Whether said brand...

    By • Sept. 4, 2013

  • The Future of Digital Marketing: Social Media Marketers

    What's the future of digital marketing, you ask? Wait, you didn't ask? Of course you did-just go with it. The future of digital marketing is relationships. If there's one trend in today's SEO landscape that is making me take notice, it's the shift back to core public relationship skills and pure ...

    By • Sept. 4, 2013

  • Small Business Guide to Social Media Mastery [INFOGRAPHIC]

    I'm still not convinced that every business is ready to invest in a social media strategy. There are companies like Apple who have incredible brands, fantastic advertising, and great products that drive marketing through their user community. Apple doesn't need to be active in social media to sur...

    By • Sept. 2, 2013

  • Your Business Isn't On Facebook?

    OK, you've done it. You've started your small business. You have a great product. You're making sales. Things are going well. But you can always use more customers, right? How can you continue to grow your reach? Wait, what? Your business isn't on Facebook. Insert head in sand reference here. But...

    By • Sept. 2, 2013

  • Tips to Optimize Your Ecommerce Website for Smartphones

    Let's face it: you can't ignore mobile devices any more. According to research from eDigitalResearch and IMRG in April 2013, 39% of smartphone owners have already used their mobile device to make a purchase and 10% of all ecommerce website visits come from mobile.Having said that, mobile optimisa...

    By • Aug. 31, 2013

  • The 21 New Rules of Content Marketing [INFOGRAPHIC]

    In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

    By • Aug. 31, 2013

  • GIFs on Facebook: It Has Finally Happened (Kind Of)

    Don't get too excited just yet, Facebook hasn't totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!This was a brilliant move on Giphy...

    By • Aug. 30, 2013

  • Customer Retention by the Numbers [INFOGRAPHIC]

    We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren't as simple as driving more and more leads, it's also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. This is one of the reaso...

    By • Aug. 30, 2013

  • Pop Quiz: Who's Your Celebrity Social Media Soulmate?

    The interesting thing about social celebrities is that, in a way, they are just like us. They are community managers (when they actually manage their own accounts) with highly engaged audiences and are always looking for ways to do exactly what we do: build relationships and spark engagement.So, ...

    By • Aug. 30, 2013

  • Why Super Villains Should Use White Papers

    Credit: JDHancockWhether you're Lex Luthor, Doctor Doom, Goldfinger, or Dr. Horrible, I think we can all agree that super villains often come up with some pretty complex and expensive contraptions to vanquish their nemeses.They also spend a lot of time explaining how the machine works. Sure, part...

    By • Aug. 29, 2013

  • Creating an Immersive Brand Experience at the Red Bull Wake Open

    The Red Bull Wake Open in Tampa, Florida is the world's largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition a...

    By • Aug. 29, 2013

  • The Social Shake-Up Conference: Why You Should Go

    What happens when social media marketing, social business and social operations collide? The Social Shake-Up Conference 2013 in Atlanta on September 15-17th. This is a celebration of how social business practitioners are creating exciting new ways to connect people within and outside the enterpr...

    By • Aug. 29, 2013

  • The Pinterest for Bros: Tapiture Targets an Untouched Demographic in Online Shopping

    There seems to be new social networking sites popping up almost everyday. One of the newer sites out there is Tapiture.It's a different kind of social network, fresh from the minds of Leo and John Resig, the co-founders of Resignation Media and the popular content and commerce brand The Chive, a...

    By • Aug. 28, 2013

  • Charity Video Production: The Why and the How

    The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go - this is particularly true for charities. The irony is that marketing is essential for survival. Charities depend on ...

    By • Aug. 28, 2013