Social Marketing: Page 346

  • The Future of Community in Social Media Channels and Where It's Headed

    Earlier this year, Guy Kawasaki, author, keynote speaker and co-founder of AllTop; Mari Smith, notable Facebook thought leader and author; and Bahram Nour-Omid, the CEO of Passenger and advisor to Nestivity sat down to talk to me about the future of community on social media. The three social med...

    By • May 6, 2013

  • 21 Quick Tips: How to Write a Blog for Your Business

    Do you want to improve how you write a blog for business?Here are 21 tips on how to write a blog for your business blog in a step by step way. Below the how to write a blog for business graphic is a few tips on each step to help you get more clicks, more traffic and build your brand community.21 ...

    By • May 6, 2013

  • How to Activate Targeting Options for Facebook Timeline Posts

    Do you have access to Facebook's targeting options for your timeline posts on your business or brand Page?Funnily enough, I've found that this feature isn't enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.If you don't have access to Fa...

    By Matthew Peneycad • May 6, 2013

  • A New Social Network for Tech Professionals

    Solaborate, a new social network for tech professionals, is seeing its beta launch. It's a professional network whose Los Angeles, California-based platform gives more weight to companies and technology professionals.According to Marketwire's report, Solaborate "received over $1,000,000 in seed f...

    By Mohammed Anzil • May 5, 2013

  • Changing the World One Signature at a Time

    Petitions have long been part of our political process. From petitions that demand a stop sign on your neighborhood corner to the required number of signatures to run for political office, we use signatures on a petition to show support and momentum for a cause. They have the power to change the ...

    By • May 4, 2013

  • Understanding Your Audience: Three Ways to Improve Engagement

    Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we've got your cure to improving Facebook engagement by truly understanding your audience. Yo...

    By • May 4, 2013

  • Where Community Meets Journalism

    Last week I went back to my journalism roots, attending the digital journalism conference news:rewired. But this time I could wear two hats: journalist and community manager. In a week when The Guardian launched a Platform for citizen journalists, and social media wrongly identified suspects in t...

    By • May 3, 2013

  • Brands as Publishers and How It's Changing Marketing

    While certainly not a new concept, more and more brands are increasingly turning into media machines in today's marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today's world, these roles overlap, with brands and audiences becomi...

    By • May 3, 2013

  • Twitter Focuses on Local Trends

    Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.Additional changes include:Invit...

    By • May 2, 2013

  • Seven Tips for Dealing with Online Trolls

    Yesterday afternoon, I took a break and went out for a bike ride.It went from winter to summer in Chicago and it's supposed to go back to winter tomorrow so it's important I take advantage of the warm weather when I can!As I turned onto our tree-lined street that has four-way stops at every other...

    By • May 2, 2013

  • Hey Ads, I'm Over Here!

    As of late, there seems to be a lot of noise on my Twitter feed around increases in ad spend across various emerging markets globally. To exemplify, in Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. Holy shnikes! Chris Farley would ...

    By • May 2, 2013

  • Schedule Your Success by Creating a Social Media Publication Calendar

    The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business.Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media prese...

    By Matthew Peneycad • May 2, 2013

  • Pharma Awakens to the New Normal in Customer Engagement

    Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Last week I spoke to Craig Robertson, who is spearheading a new report from Accenture Life Sciences about the pharmaceutical industry's accelerating adoption of digital and social m...

    By • May 1, 2013

  • Why Businesses Should Embrace Negative Customer Feedback

    Last week, the company I work for, a daily deals website called 1SaleADay.com, began selling a credit card pocketknife, a utility knife that folds into the size of a credit card. Soon after, a customer in law enforcement posted the following message, criticizing the sale of this product:"As a Law...

    By • May 1, 2013

  • Twitter Targets Advertisers

    In 2010, Twitter announced that it would begin showing advertisements. Up until now, it has allowed people to promote their Tweets or to promote their accounts for the purpose of gaining followers and exposure. In March of 2012, Twitter launched limited availability of a self-serve tool for purch...

    By • May 1, 2013

  • Relevant Content Marketing for Mother's Day

    Mother's Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother's Day than any other holiday, except Christmas. Restaurants capitalize on Mother's Day because it's the most popular day to dine out of the year.So how do you make your business relevant to Mothe...

    By • May 1, 2013

  • The Rise of Citizen Journalism

    Pretty much everyone now has the means to report what is going on in the world around them. Even the most basic phone has a camera, and it is simple to post images, video and text to social media sites at the click of a button. Consequently citizen journalists - ordinary people doing the job of r...

    By • May 1, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • May 1, 2013

  • 10 Guidelines to Local Search Engine Optimization

    An increasing number of people are using search engines for information about various products and services. The ready access to the internet that people have these days means that these search engines are only a few clicks away.The search engines such as Google and Bing are perhaps the most used...

    By Lee Stevenson • April 30, 2013

  • From Social to Digital Engagement: The Shift Is Coming

    How do you define engagement?No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of...

    By • April 30, 2013

  • Social Media Workflow [INFOGRAPHIC]

    Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week. Maintaining a social media strategy is not only about scheduling t...

    By • April 29, 2013

  • New Online Communities Harness the Power of Secrets

    There is an undercurrent moving through the internet right now. As the social media behemoths of the internet plow forward with verifying, identifying and tracking users, a small but growing number of sites are moving in the opposite direction -- prizing anonymity over fingerprinting.On networks ...

    By • April 29, 2013

  • Why Instagram Rules the Social Media World

    The second-best thing about Instagram is it makes extremely amateur "photographers" like me feel as though we're capable of taking professional-quality pictures.The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it's (dare I say) t...

    By • April 29, 2013

  • 5 Key Questions to Calculating Lifetime Social Value (from #SMWA)

    This was my second year at last week's Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK's Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the scienc...

    By • April 29, 2013

  • Social Startups: Percolate

    "What should I say?" It's the question and number one challenge brands ask themselves every day, according to Noah Brier, co-founder of Percolate, a social SaaS startup dedicated to answering that call. "Percolate is interested in helping brands create content at social scale," Brier explained.Pe...

    By • April 29, 2013