Social Marketing: Page 346

  • Do You Define Your Net Worth as Your Network?

    Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your Net Worth, which attendees received in their con...

    By • Sept. 27, 2013

  • "Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

    A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.

    By • Sept. 27, 2013

  • If You Don't Take Care Of Your Customers, Someone Else Will [INFOGRAPHICS]

    In today's business world, your competitors are everywhere. Companies are striving to be the best in every way possible so they can stand out amongst the rest. Wanna stand much taller? Focus your efforts on customer service. No matter what industry you compete in, it's key in achieving your company's goals.

    By • Sept. 27, 2013

  • 10 Employee Engagement Ideas That Get Serious Results

    Idea #1: Concentrate High-Engagement Leadership At The Employee Management LevelEmployee surveys consistently show that the single most important factor in employee engagement is an employee's relationship with his or her direct manager. In fact, employees don't leave companies; they leave their ...

    By • Sept. 26, 2013

  • What Is a Social Media Advocate? Learnings from the #SocialShakeUp

    This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.

    By • Sept. 25, 2013

  • Social Media Today Heats Up Hotlanta

    Discussions were heated at the Social Shake-Up 2013, the brainchild of Social Media Today publisher Robin Fray Carey. Attracting a crowd of nearly 500 attendees over this past couple of days in Atlanta, I decided to take a peek at the conversations using the robust social discovery tool NetBase. ...

    By • Sept. 19, 2013

  • Ford Motor Company Wins First Social Enterprise Shaker Award at The Social Shake-Up

    Social Media Today honored Ford Motor Company with the First Social Enterprise Shaker Award during the Social Shake-Up Conference. Robin Frey Carey, CEO of Social Media Today, presented the prestigious award to Dirk Shaw, WPP/Ogilvy Global Team Ford during closing ceremonies on September 17.

    By • Sept. 19, 2013

  • What Do Millennials Like on Facebook?

    "What really matters is what you like, not what you are like... Books, records, films - these things matter. Call me shallow but it's the truth." - John Cusack in "High Fidelity"What you like on Facebook says a lot about you - it outlines the movies you watch, the books you read, and your favorit...

    By • Sept. 18, 2013

  • Visual Social Isn't Vanity, it's Vital

    In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), and therefore have been labeled as a waste of time to monitor. "Vanity metrics look good...

    By • Sept. 18, 2013

  • Customers Don't Think Like Marketers

    Customers just don't care.They don't care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you.I've been doing a lot of research on the idea of marketing automation, particularly in ...

    By • Sept. 17, 2013

  • 8 Life and Leadership Lessons From Arianna Huffington

    Arianna Huffington is often described as authentic, intelligent, and humble female leader. Several weeks ago I've had a chance to hear Arianna speak to a large audience at HubSpot's INBOUND conference, as well as a pleasure of talking to her afterwards, and I can tell you that this description of...

    By • Sept. 17, 2013

  • Participate in the #SocialShakeUp Through Our Panel Tweetchats!

    With 6 tracks, comprised of 38 panels and over 125 speakers, there's a lot going on at the Social Shake-Up! But even if you couldn't make it to Atlanta, you can still participate in all the lively discussions through our tweetchats, from which our audience moderators will draw questions and talking points. So join the conversation!

    By • Sept. 17, 2013

  • There Are Over 2000 Niche Dating Sites on the Internet [INFOGRAPHIC]

    I recently celebrated my wedding anniversary. While I am grateful for every day and every blessing that my wife has brought into my life, I can't help but feel like I lucked out just a bit after seeing this infographic. You see, my wife loves languages. If she'd have known about TrekkieDating.com...

    By • Sept. 16, 2013

  • Everybody Wins With Responsive Web Design [INFOGRAPHIC]

    Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO ...

    By • Sept. 16, 2013

  • 30% of Big Brands Now Have Customer Service on Twitter

    The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses). Some of the statistics in this infographic are pro...

    By • Sept. 16, 2013

  • Love Your Haters: A Surefire Way to Increase Influence and Reach

    As the new practices of social branding and content marketing start to enter the mainstream, a lot of space is given to the search for the elusive 'influencer' and the even more elusive 'brand ambassador'. In online marketing literature, these valued personae are presented as instruments for deli...

    By Social Disruptions • Sept. 15, 2013

  • Can Your Prospects Make a 7-Figure Decision in 7 Minutes?

    Large deals don't have to take an eternity to close. Learn why in this episode of the Sales Management Minute."Seven-figure decision in seven minutes, No way - can't be done!" That's probably what you are thinking. It can be done and is done weekly on the show Shark Tank.In each episode, small bu...

    By • Sept. 14, 2013

  • How Does Social CRM Work for Brands?

    The next edge for the organizations that want to optimize the power of social interactions & get closer to customers is the Social CRM. Getting closer to customers is the top priority of every brand. Today's brands are passionately building social media programs to do just this.Earlier, the s...

    By • Sept. 14, 2013

  • How to Succeed in Customer Service in 140 Characters or Less

    "70% of companies ignore customer complaints on Twitter."This oft-cited statistic, from a 2011 study by Maritz Research and evolve24, is even more incredible when you consider that the same study found that nearly 85% of customers "liked" or "loved" when a company responded to them.Two years late...

    By • Sept. 14, 2013

  • UN Turns to Social Media for Humanitarian Causes

    The UN has brought fundraising and awareness for its humanitarian causes to social media with its "The World Needs More" campaign. August 19th, which is World Humanitarian Day, marked the launch of their campaign, taking place on networks such as Twitter and Facebook. Through the use of shares an...

    By • Sept. 13, 2013

  • Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money

    "Marketing is an investment. Service is an expense." While those words may never be spoken aloud in corporate board rooms, it is a common misconception reinforced by resource allocation. All of the talk about the importance of customer service fades into the background when budgets are created. S...

    By • Sept. 12, 2013

  • "This Conversation Is Really About Me"

    The other day, I was speaking to a sales executive. We were talking about improving the impact of sales people in engaging customers, finding and pursuing more opportunities.Before I go further, this was a very sharp executive. The sales organization was very focused and appeared to be a high p...

    By • Sept. 12, 2013

  • Customer Journey Maps: Customer Experience Geography 101

    A good customer journey map can be incredibly powerful.It can also become a huge endeavor that sucks the life out of the team working on it. Here is my take on the basics around a good customer journey map.The idea, of course, is a great one. How can you improve the customer experience if you don...

    By • Sept. 12, 2013

  • LinkedIn Connections with Customers Leads to More Business

    In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. (Download Cracking the LinkedIn Sales Code here.) One statistic that really stood out was the difference in LinkedIn connections with customers. As you can see, top sellers were co...

    By • Sept. 12, 2013

  • Online Community Health Check: Start Here

    Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher conferences, go to the doctor with Mom or Dad. In busine...

    By • Sept. 12, 2013