Social Marketing: Page 349

  • Fighting Bullying with Social Media [VIDEO]

    Bullying is an issue many school children face. Schools across America are are starting soon and many children are dreading that first day when they have to face the School Bully. A non-profit based out of Los Angeles is using the powers of Social Media to help stop bullying. In recent years, bul...

    By • Aug. 15, 2013

  • Social Collaboration and the Social Business

    Source: forbes.com Social media has become a valuable means for many organizations to better engage and retain customers, to attract prospects, make sales, and help customers solve problems. But it still seems to be much harder for organizations to understand social 'on the inside' and why it ma...

    By • Aug. 15, 2013

  • The Social Media Reluctant

    A little over 15 years ago, I hired my first employee. I felt that this milestone of entrepreneurial activity deserved a huge round of applause and government support. I made an appointment, and visited my local SBA office with anticipation that government agencies would be waiting for me with ma...

    By • Aug. 14, 2013

  • Why Katy Perry New Music Video "Roar" Reveals Millennials' Digital Behaviors

    "Roar," the latest music video by Katy Perry, has a massive buzz. It shows a day-long WhatsApp group chat between the star and her friends. It also offers interesting insights into millennial culture.YOLO Attitude: You Only Live Once and You Want to Show ItThe music video starts with a Vine-like ...

    By • Aug. 14, 2013

  • Industry Analysis: The Value of Community Management Report

    The Community Roundtable recently published a report on The Value of Community Management, part of its annual State of Community Management research initiative. The report sets out to answer two key questions:What do business communities look like and what is the value of community?What does com...

    By • Aug. 13, 2013

  • 5 Reasons to Connect with Customers in Person

    For many small businesses today, digital communications - email, texting, social media, and others - have completely taken over. In many ways, this is a good thing. It's super convenient, efficient and keeps you constantly connected.But some business owners are starting to wonder. Has it gone to...

    By • Aug. 12, 2013

  • Why Data May Be Steering You Into the Rocks

    Yes, big data is all the rage and incredibly powerful. And yes, it's seductive that we can just "run a report" to see what customers and prospects are doing online. But...Data and insight are not the same things.Thirst for machined data can cause you to treat customer needs with LESS humanity and...

    By • Aug. 12, 2013

  • Why Hotels Should Be Embracing Social Media

    Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.Social media marketing can generate highly targeted traffic while enab...

    By • Aug. 11, 2013

  • PR Firms: How Do You Know It's the Right Fit?

    My team and I were in a meeting with the founder of a new startup a few weeks ago.A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do.As ...

    By • Aug. 10, 2013

  • The Golden Ticket to Rewarding Customers?

    As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It's a very intriguing c...

    By • Aug. 9, 2013

  • Resources for Modern Marketers: What Should You Be Reading?

    Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled "Digital Marketers on Twitter: What They Share, Whom They Retweet" and based on research by Leadtail and Netbase, it's a handy post that bubbles up the best resources...

    By • Aug. 9, 2013

  • The Accidental Narcissist and the Future of [Connected] Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've likened your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of...

    By • Aug. 9, 2013

  • How Shake Shack Dealt with Their Fans' Internet Meltdown

    My office is right across the street from Shake Shack and I am a regular there, so when I started seeing hundreds of tweets regarding their change from crinkle cut to fresh cut fries, I started paying attention. Shake Shack made the announcement on Tuesday by tweeting out a picture of their new f...

    By • Aug. 8, 2013

  • Teens Are Moving the Conversation to Twitter

    For some time, I've been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:1) Mom probably isn't on Twitter.2) It's a great place to follow favorite celebrities.Although there isn't a lot of data to answer the "why," new research from the Pew In...

    By • Aug. 8, 2013

  • Dealing With Social Media Trolls: Time to Get Tough?

    The social web is a beautiful thing, it brings so much to so many of us, from new friends to vital information. It can be massively important, but oh so frivolous at the same time. But it isn't all fluffy little bunnies out there, especially when it comes to brands and their use of social media....

    By • Aug. 7, 2013

  • Pinterest Sale Alerts: What This Means For Your Business

    Pinterest is one of the most important social networks for retail sites and anyone who shops online. According to a recent survey by Shopify, orders coming in through Pinterest double those from Facebook. The average order is about $80.There's no question that retailers should be using Pinterest ...

    By • Aug. 6, 2013

  • WHY: The Most Important Question in Social Media

    The question for most businesses leaders is not "if" they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who "like" a business Facebook page will never visit the actual page again? They may only see it in ...

    By • Aug. 5, 2013

  • Why Google+ Communities Will Thrive - And Ten You Should Join

    Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities, there are now over 100,000 communities.Google+ communities allow you to develop or participate in...

    By • Aug. 5, 2013

  • Perspective: Public Speaking and Time as a Gift

    I just finished reading Ender's Game. Wait, that is a lie. I just finished listening to Ender's Game (I've discovered Audible while I ride).It wasn't my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me abou...

    By • Aug. 5, 2013

  • The Not Overwhelming Guide to Social Media for Small Business

    Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. Taking on another responsibility isn't something small business owners can afford to, but it isn't ...

    By • Aug. 3, 2013

  • The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick

    Content, Profits and Internal (Employee) AdvocacyToday I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has I...

    By • Aug. 2, 2013

  • So You're Topical: That Don't Impress Me Much

    Earlier this year, as I'm sure all of you are aware of by now, Burger King's official Twitter account was hacked by some McDonald's loving fanatic. I'm choosing to believe the whole thing was orchestrated by the Anonymous crew. In between combating internet censorship and freeing Julian Assange, ...

    By • Aug. 2, 2013

  • Looking For Entry-Level Social Media Work? 5 Tips To Get Hired

    With a whopping 600 percent increase in social media roles over the past five years, it's shouldn't come as a surprise to hear social media management is a trending career path. The demand for communication-savvy, digitally-forward young professionals spans across all industries. But landing an e...

    By • Aug. 1, 2013

  • Litterati Is Eliminating Litter with Social Media

    I've recently started to understand how hashtags work on different social media sites. It seems the more I learn, the more I realize how useful these hashtags can be. More and more non profit and charity organizations are able to start hashtags that trend online allowing them to effectively sprea...

    By • Aug. 1, 2013

  • Is Freedom of Tweet a Right or a Wrong?

    Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats. Twitter was targeted as the result of an advocate for honoring women on British currency was deluged with sickening rape threats. Fac...

    By • July 31, 2013