Social Marketing: Page 350

  • Groupon Fights Back with Reserve and Breadcrumb (Cue the Rocky Theme)

    The ever-changing fortunes of daily deal site Groupon are reminiscent of the dramatic verve found in your favorite Rocky movie (come on, everybody has one). On November of 2011, Groupon's stock was over $26; a year later it had lost 90% of its value, closing on November 13th, 2012 at $2.63. Now i...

    By • July 31, 2013

  • 4 Identifiers to Target the Perfect Bloggers for Your Brand

    Brand: hi @blogger let's work together! I'd love you to review my new product.Blogger: Um @brand, your brand has nothing to do with my blog and I don't do product reviews.Insert embarrassed brand marketer/PR pros face here. Not to mention, any blogger outreach "blunders" are often made public and...

    By • July 31, 2013

  • How Are Serious Games Reinventing Businesses?

    I had a chance to sit down with Luke Hohmann, founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation.PD: Talk a little bit about what is a "se...

    By • July 31, 2013

  • Are You Nurturing a Social Media Community or a Self Serving Empire?

    We all know the pressures of the first moments we jumped online and signed up for our first social media profile accounts. I can remember signing up for Twitter in 2009 and thinking how silly it was to be tweeting into what seemed like thin air. I think my first tweet read something like "hello,...

    By • July 31, 2013

  • Hashtag: Great Service

    "Nothing travels faster than light, with the possible exception of bad news, which follows its own rules." That was Douglas Adams' take, and he died before Facebook was a gleam in Zuckerberg's eye.His words still ring true today, and whether we love or hate the speed of social media, it's reality...

    By • July 30, 2013

  • Why Blog Comments Shouldn't Keep You From Blogging

    Many people starting a company blog are concerned about comments. Three things usually come up, and are easy to address. What a relief!1. Spam: You will be inundated by spam commentsIn an effort to get traffic back to their own sites, unscrupulous people and the automated robots who work for them...

    By • July 29, 2013

  • Social Media Strategies: The Importance of Popular Internet Culture

    What is popular Internet culture, and how can it help your social media strategies?Popular internet culture differentiates itself from popular culture in that its audience, well, uses the Internet more. Much more. This has more important implications than it may seem: high usage of the Internet m...

    By • July 29, 2013

  • Collaborative Economy in Travel: The Big Disruptor

    What do sites such as AirBnB, Relayrides, Cookening or Vayable have in common? They are all, in their own way and in their own niche, web platforms presently shaking the travel & hospitality industry inside out, with a groundswell that few are considering seriously: the collaborative economy....

    By • July 28, 2013

  • How Story Platforms Help Global Brands Go Local

    While the current turmoil in Cairo may obscure the post-revolutionary optimism that pervaded the city last winter, that mood was powerful at the time. Despite the chaos in the virtual absence of government, the metropolitan region of some 14 million was taken over in January by an Arabic pop musi...

    By • July 27, 2013

  • How to Utilize Social to Manage Customer Expectations [PODCAST]

    Tony Clark, Cedar Point @TonyClarkCPTony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times...

    By • July 27, 2013

  • Why New School Social Media Marketers Are Worse than Old School Ones

    We're soon going to celebrate 10 years of social media marketing. It's a short history, but a grand one. Unfortunately, it isn't well documented. What was the very first social media marketing campaign? Was it the first bloggers' outreach campaign? Was it the very first MySpace promotion for a ba...

    By • July 27, 2013

  • 4 Ways to Handle the Inevitable Negative Review

    My dentist once had a customer slander him on Yelp in an effort to get out of a bill. He asked if I could help, hoping I might know someone at Yelp fix the problem. The review persisted online for years, as did my dentist's pleas for help.My dentist's story is not uncommon. Negative reviews from ...

    By • July 26, 2013

  • What Does Online Community Mean to Your Company?

    Let's start with this: "online community" doesn't have a clear definition. Even before hashtags and Pinterest and Facebook pages, online users and cognoscenti alike have rarely agreed on what an online community really is. Never mind the debate over "what is the difference between a social netw...

    By • July 26, 2013
  • SMT Expert

    The Pros and Cons of Direct Messaging on Facebook, Twitter, and LinkedIn

    Private messaging through social media is nothing new - most social sites have had some sort of messaging system in place since their inception. But, to combat spambots and online lurkers, users were normally restricted to only sending messages to their friends or the people that they followed wh...

    By • July 26, 2013

  • How WordPress Comments are Evolving

    It used to be you were limited to leaving a WordPress comment on the blog itself.When social networking sites enabled developers to create scripts and plugins for a reader to click a button and share that blog post to Facebook and other sites, commenting began taking off in a new direction.The la...

    By • July 26, 2013

  • Take the SCEI Survey: A Chance to Attend The Social Shake-Up and a Falcons Game On Us

    It's that time of year again. We are in the midst of collecting feedback for our annual Social Customer Engagement Index (SCEI) Report. It's a bit hard to believe, but 2013 marks the fourth year we've been at this. Now we couldn't have done this through the years without the support of the Socia...

    By • July 26, 2013

  • Leveraging Your Audience to Create Buzz for Your Blog

    If you search the web for ways to increase your blog's overall reach, you'll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are great solutions for driving more traffic to your ...

    By • July 25, 2013

  • The Evolution of Customer Service [INFOGRAPHIC]

    Customer service delivery channels are increasing and evolving at a dizzying pace. A recent Ovum study of more than 8,000 consumers shows that 74 percent now use at least three channels when interacting with an enterprise brand or organization for customer-related issues-and this individualized s...

    By • July 25, 2013

  • Social Business Strategy: Vision, Purpose and Value Drive a New Era of Digital Engagement

    In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn't until the mid 2000s how...

    By • July 25, 2013

  • What Happens Online in 60 Seconds? [INFOGRAPHIC]

    Have you ever caught yourself finding it harder and harder to concentrate on one task for a long period of time? Even if you're just looking through your friend's holiday photos on Facebook, you're also scrolling through Twitter, reading a news article and constantly flicking through tabs and win...

    By • July 24, 2013

  • Community Management: Trust and Social Media Marketing

    Building trust in your social media marketing can be a daunting task. The every day consumer has heard just about every marketing message, and too often has a general distrust for brands themselves. It's hard enough to hone your message, let alone address the many security and compliance risks t...

    By • July 24, 2013

  • Tips to Master Social Media Marketing for Small Businesses [INFOGRAPHIC]

    Yes, social media marketing is the real deal. Since the proliferation of social networking sites in the early 2000s, social media marketing propelled from a mere option to a key factor among small businesses. In this day and age, more and more small businesses are taking advantage of the platform...

    By • July 24, 2013

  • Make Better Business Decisions by Conducting Consumer Research on Social Media

    Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome.But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their ans...

    By Matthew Peneycad • July 23, 2013

  • How to Handle Negative Comments About You and Your Business

    It's happened. You knew it would. Somebody said something bad about you and your business. Maybe it's true. Maybe it's not. Maybe it's a little bit of truth taken grossly out of context. No matter the case, how you handle negative comments can determine how much (or how little) business you will ...

    By • July 23, 2013

  • Sony's Social Agility Thwarts New XBOX ONE

    Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it's advantage.The immediacy of social media is very well illustrated by this weeks E3 unveiling by Microsoft of n...

    By • July 22, 2013