Social Marketing: Page 381

  • Can Facebook conquer the Asian markets?

    The Asian markets have proved something of a stumbling block on Facebook's path to world domination. While Mark Zuckerberg's brainchild has reached an astonishing eighth of the world's population, it has been slow to make an impact in Japan, South Korea, and other East Asian countries. It's not t...

    By • July 2, 2012

  • A Facebook 'Like' Does Not Equal an Opt-in

    I'm writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I'm hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a ...

    By • July 1, 2012

  • Take Your Social Media Relationships to the Next Level

    There comes a time in every relationship when you have to ask yourself the defining question: "Where is this going?" The same is true when you're trying to turn Facebook "Likes," LinkedIn "Connections" and Twitter "Follows" into concrete sales. While you already know the user "Likes" you, what ...

    By • July 1, 2012

  • Why You Should Advertise with Facebook's Mobile Sponsored Stories

    While many businesses have begun taking advantage of Facebook Ads and Sponsored Stories for desktop, it appears as though they should be focusing on a different platform when displaying their ads.

    By • July 1, 2012

  • 16 Tips to Build a Social Business, Entrepreneur & Life Game Plan that Rocks!

    This morning my son was telling me about his plans to be an orthodontist, worship Pastor and an "agency guy" with his parents. As his eyes lit up and his excitement filled the room, I couldn't help but be excited with him. His vigor was addictive and it made me want to draw close, listen and feel...

    By • June 30, 2012

  • Five Things More Important than Facebook Page Engagement

    There's a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked...

    By • June 30, 2012

  • ViDEO: Questions, the Other Side of Social Media -- from SalesChaosTV

    With all the fuss about the right social networks to engage in and the most effective online tools to simplify your business life, simply asking the right questions via social media just gets overlooked.Not to worry. The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, tackle this avenue for ...

    By • June 29, 2012

  • Chat vs. Voice Customer Service: Who wins the cost showdown?

    Superior customer service is what it's all about. The challenge is to exceed customer expectations in the most cost effective way possible. Even with more consumers going online for support, customer service leaders still question the benefits of using voice over chat support for customer servi...

    By • June 29, 2012

  • How Social Media Helped Reinstate an Ousted University President

    Just a little more than two weeks ago, a news story broke in a local Charlottesville, Virginia newspaper about the ousting of University of Virginia President Teresa Sullivan. Over the course of the day, more stories were published, and several hours later, the local television stations began pic...

    By • June 29, 2012

  • Analysis: Five Key Brands in Social Media Retail

    By Lisa Barnett, Community Manager at eModerationSocialbakers (the global social media and digital analytics company) monitor and rank the Facebook activity of the world's leading brands. But just how good are those brands across the other social media channels - Twitter, Google+, Pinterest and ...

    By • June 29, 2012

  • 5 Ways Brands Respond to Negative Comments on Social Networks (Hint: Only One is Effective)

    Social media is a powerful tool for businesses. It helps them connect, engage, and establish trust with current and prospective clients, increase brand awareness, website traffic and ultimately increase sales.Connecting and engaging with clients and customers is a great way to show the human sid...

    By • June 28, 2012

  • In Social Media, is "Automation" a Dirty Word?

    In a word, no.For decades, businesses have worked to uncover new ways of communicating with and data mining their customers, and the social media revolution has presented a significant opportunity like never before. While collection of information is key, the sheer volume can be crippling. Withou...

    By • June 28, 2012

  • Freedom of Tweet: Olympics, Brands, Athletes and Raving Fans

    I caught a look at the Olympic Social Media Policy recently, and it brought to mind many things. Most prominently was that the document was extremely restrictive. The set up for this upcoming Olympics is that it will be highly interactive, with Social Media worked into broadcasts, promotion, and ...

    By • June 28, 2012

  • How Social CRM Disrupts Corporate Silos

    In the eminently fluid and changing universe of social media, social CRM is not just the latest "trendy" marketing concept picked up by BusinessWeek, or a mere facelift of traditional CRM paired with a fashionable adjective. It represents the next stage in the gradual adaptation of corporate comm...

    By • June 28, 2012

  • The Future of Social CRM

    Social media has grown at a rapid pace in the past decade. More than 300 million people are on Facebook now, and Twitter is growing at an even faster rate. Beyond the two social media staples, Millennials and the soon-to-be adults before them are using more and more social media sites to share co...

    By Koka Sexton • June 28, 2012

  • Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)

    Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. I've done some research on the implementation of on-page optimization tactics, but the off-page SEO process is still a bit of a mystery to me. I believe it's a worthwhile effort to get prospects to be ...

    By • June 28, 2012

  • Optimizing Facebook Engagement - The Effect Of Post Length

    Size matters when it comes to Facebook Engagement.People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don't have more than a few seconds to glimpse a message, mentally shrug, and move on.Brands need to use eve...

    By • June 27, 2012

  • Reduce Time To Resolution with Customer Service Training

    Millions of dollars are lost every year in the technical support industry due to unnecessary repeat calls caused by engineer error. Below are the most common errors that lead to low time-to-resolution scores - and all can be corrected with customer service training.Top 8 Engineer Errors That Incr...

    By • June 27, 2012

  • ViDEO: Does your social media strategy lack character?

    Nothing looks worse than going to a branded Facebook page or Twitter account with high amounts of fans or followers, and seeing posts that are dull and monotonous with only two or three comments. If you're going to spend the time to drive to your social media channels, it's important that you eng...

    By • June 27, 2012

  • Enterprise 2.0 Highlights -

    You may remember how on the last blog post that I put together over here a few days back, I mentioned how I was on my way to participate and attend the Enterprise 2.0 event in Boston and how, depending on the connectivity I may have had during the course of the week, there would be a good chance,...

    By • June 27, 2012

  • Let the B2B Games Begin!

    I am one of those jaded, cranky people who think everything new must prove itself over time. A credit to my Yankee roots, I don't get excited about much. This is sometimes a disadvantage. For example, when I was invited into the gmail beta in the *very* early days, I could have had my firstnam...

    By • June 27, 2012

  • Sentiment Analysis Symposium call for speakers, plus free videos from New York

    The Call for Speakers is open for the next Sentiment Analysis Symposium, slated for October 30, 2012 in San Francisco. Whether you're an experienced user or technologist, please consider proposing a presentation. Submit your proposal, by July 6, 2012 please, at sentimentsymposium.com/call-for-spe...

    By • June 27, 2012

  • 4 Ways to Identify Your Brand Evangelists

    With the huge success of social media over the last decade it is more apparent than ever the number of people sharing positive information about products and services to the world wide web. Tweets, Facebook statuses, and blog posts are rapidly hitting the internet and are free resources to help s...

    By • June 27, 2012

  • How to Be a Chamillionaire: A Story of BigDoor Gamification

    Lots of interesting speakers and cutting-edge technologies were introduced at last week's Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T, Salesforce.com, and United Airlines all participating. The conference them...

    By • June 26, 2012

  • Social media means customer service can make or break your brand.

    Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brand...

    By • June 26, 2012