Social Marketing: Page 381

  • Bad Reviews? What Business Owners Can Learn From Kanye West

    Image from Billboard.comYou read the title right.Yes, Kanye West. The rapper who randomly blurted out, "George Bush doesn't care about black people" during a benefit concert for Hurricane Katrina relief. The celebrity who (perhaps out of some sort of savior complex) appeared on a 2006 issue of R...

    By • Aug. 30, 2012

  • 80% of Customer Service Is Just Being Nice

    Woody Allen said, "80% of success is just showing up."Well, 80% of customer service is just being nice.Recently I've been writing more about the simplicity of customer service. The concept of customer service is simple. Just be nice. Okay, maybe I am over-simplifying this a bit. A great custo...

    By • Aug. 30, 2012
  • SMT Expert

    Advising New Business on Social Media: Don't Forget the Basics!

    It's probably safe to assume that most Social Media Today readers have a fairly strong grasp on social media. Contributors give advice on the best things to post, the hidden features of all the best social media services, how to get more engagement out of followers - all very important topics wr...

    By • Aug. 29, 2012

  • Why Customer Insight Matters To Every Customer Service Leader

    Call centres, or contact centres if you prefer, have been forced onto the back foot during most of their relatively short history.They have fallen into the trap of 'inheriting the sins of the organisation' without the ability to robustly prove that the source of an issue lies elsewhere. Thus call...

    By • Aug. 29, 2012

  • Why Fashion's Night Out is one of the best case studies in Social Media

    When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:Is there a relevant Return On Investment?Does it really matter for my consumers?How can I engage a wide audience?Fashion's Night Out (FNO), which will happen this year on Thursday, ...

    By • Aug. 29, 2012

  • Content Creation, Authority and Reputation: The Off-Trend Argument

    With this week's arrival of Medium, about.me's Compliments, the upgraded Klout and other on-trend announcements, I'm asking myself what kind of contradictory mess we may be creating for ourselves as content creators and consumers. This digital content evolution has certainly enabled users, like m...

    By • Aug. 28, 2012

  • How Viral can go wrong for Businesses: John Deere

    To commemorate their 175th anniversary, John Deere unveiled a special that was too good to be true...literally. The automated deal was for a free $150 credit; meaning if you find $150 worth of stuff you want from John Deere they were going to give you the items for free, minus shipping and tax.N...

    By • Aug. 28, 2012

  • 4 Reasons Not To Autopost Your Blog Articles To Social Media

    A lot of businesses set their blogs up for autoposting across all of their social media channels. While this can obviously be a huge time saver, there are some glaring reasons you should take the extra time to optimize your social media posts. 1. Headlines can be differentThe headline on your web...

    By • Aug. 28, 2012

  • BusinessLink: Using LinkedIn for Good: How to Pay it Forward

    I have long been a pay it forward advocate, and my book - Linking in to Pay it Forward - talks about how people can help other people using social media. I believe that social media - and LinkedIn in particular - is the biggest pay it forward playground in our history!By paying it forward through...

    By • Aug. 28, 2012

  • United Loses 10 Year Old Girl on Flight and Burns its Reputation (again)

    United Airlines have the dubious honor of having their own Wikipedia entry detailing what is probably one of the best known social media disasters on record. That event generated millions of views across the globe for singer/songwriter, Dave Carroll whose guitar they broke.You would have thought,...

    By • Aug. 27, 2012

  • Social Marketing: Clearly connect business objectives, says author Aaron Strout

    What are the most important skills for graduating college students if they want to have a future in social marketing?Aaron StroutI'm asking three questions of some of leaders in the field of social media marketing and this is what I learned. This is the fifth in the series (see the links below fo...

    By • Aug. 27, 2012

  • Fighting Plagiarism 101

    This is an article I never anticipated having to write.If you have ever had your copyrighted works plagiarized, you know the resulting feelings of outrage and helplessness. This article is about what you actually CAN DO when faced with someone copying and using your content for their own benefit....

    By • Aug. 27, 2012

  • A Scientific Genius's Definition of Insane Marketing

    This is an old joke, but a profound one...Guy goes to see his doctor. He says, "Doc, it hurts when I do this. What should I do?" Doctor says, "Stop doing it."And then there's that axiom from the famous physicist Albert Einstein, who said... The definition of insanity is doing the same thing over ...

    By • Aug. 26, 2012

  • Improve Resolution Time with Strategic Questioning Skills

    Customer support employees skilled at strategic questioning can quickly the collect information needed to understand and resolve customer issues. When information is gathered efficiently, engineers are better able to isolate the root cause of an issue, thereby reducing resolution time.Why Use St...

    By • Aug. 26, 2012

  • Why Brands are Becoming Publishers [VIDEO]

    Is content still king?According to Deanna Brown, CEO, Federated Media Publishing, "Content, in the right context, is ultimately king."Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms...

    By • Aug. 26, 2012

  • Twitter Kills Tumblr Access. To Users: 'It's not personal, it's just business.'

    Facebook going legit on Wall Street means other networks must start to prepare to follow. Twitter has been cutting back developers and added Instagram and Tumblr to its list of cutoffs. The adolescent days of free-wheeling Social Media is over and everyone has to grow up and start making money. ...

    By • Aug. 25, 2012

  • Social Media Training Validated by Altimeter Group

    Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate social media communications into business practices.Despi...

    By • Aug. 24, 2012

  • Getting Big Picture Profits by Solving the Social Media Puzzle

    Do you ever sit back and dream big for your business? And set aside time to think about how your business is handling new technology and tools in ways that will create real separation between you and your competition?If you're not, your business is probably not developing as fast as it could be. ...

    By • Aug. 24, 2012

  • How to Use Twitter Ads

    Call it the Facebook trickle down effect. In the wake of Facebook's apparent struggle for a more concrete revenue model, other big-name startups have also launched big-time pushes for revenue. Just as Facebook's new in-game subscriptions for Zynga games and sponsored search results rolled out, Fo...

    By • Aug. 24, 2012

  • How Content Crowdsourcing is Humanizing Brands

    Brands nowadays are realizing the value crowdsourced content gives to their campaigns. Thanks to social platforms, user-generated content (UGC) not only paves the way for instantized content but real-time engagement as well. It's obvious that without UGC, Facebook brand pages will not function as...

    By • Aug. 24, 2012

  • Best Practices for Email Customer Service

    Email is often the preferred service and support channel for customers. There are two things customer service representatives should do to guarantee world-class email customer service.1. Question Strategically. Strategic questioning is the skill of intentionally using open and closed questions to...

    By • Aug. 24, 2012

  • Innovations to Turn Social Media Listening into Customer Service Action

    There is a troubling disconnect between what customers expect when they express concerns on social media and how companies actually respond. This is at least partially attributable to a functionality gap in "social listening" platforms. These systems monitor customer sentiment but, until recently...

    By • Aug. 23, 2012

  • Starbucks Brand; Starbucks Brand Identity, Personality & Experience

    I recently came across this image in my Twitter Stream. It came from a friend in Toronto. I often write about Starbucks marketing, and have addressed the following topics:· Starbucks effective marketing communications strategy· Starbucks as a social media model· Starbucks ...

    By • Aug. 23, 2012

  • Social media assumes 'church' role in times of need.

    Research has recently come to light underlining the pivotal role social media played during, and after, the Christchurch earthquakes.Ekant Veer, a Senior Lecturer in Marketing at the University of Canterbury, has discovered that social media unexpectedly became the communal meeting place during t...

    By • Aug. 22, 2012

  • 8 Simple Ways To Inspire Your Customers

    There are many different ways to get through to your customers. Sometimes it is showing them a new product. Other times it is delivering above and beyond there wildest expectations. In some cases, simply showing up is all that is required. Nevertheless, customers are a big (perhaps only) reason w...

    By • Aug. 22, 2012