Social Marketing: Page 381

  • Hello? Is There a Human Inside?

    Honestly - haven't you felt that way more than once when you've dealt with a business? Is there a human inside?Either marketing materials are so full of corporate speak that you can't figure out what the heck they're talking about or the service you get is lackluster at best, and that's being kin...

    By • July 14, 2012

  • Huddle Up: How a Former NFL Player Can Help You Score at Social Media

    Like many other red-blooded Americans - both male and female, I am a huge football fan. Born and raised in the City of Brotherly Love, I am also a long-suffering Philadelphia Eagles fan. I am also, as you could well imagine, a fan of all things social media, else why would I be writing this artic...

    By • July 13, 2012

  • 4 Tips Before Moving Your Customer Service Approach to Social Media

    Having a bad experience with a company or product is one thing but it's another when the only way to voice your concern is through the black hole of a support email. Nowadays, people are looking for convenient ways to provide feedback, complain, and even share praise about a product or service. A...

    By • July 13, 2012

  • What should agencies do when social media channels close down?

    Last week I received the following email: Dear Hashable Users, We regret to inform you that the Hashable mobile apps and Hashable.com will be shutting down on July 25th. The service will be unavailable after this date. While we are still very passionate about making better connections and meeting...

    By • July 13, 2012

  • Friggatriskaidekaphobia: 13 Things You Shouldn't Be Afraid of Doing While Blogging

    It's Friday the 13th. Ooooh, spooky. With all of the lore that follows such a superstitious day, (Friggatriskaidekaphobia means a great fear of Friday the 13th) there is little to fret about. If anyone knows their history about Friday the 13th, it has little to do with Jason and more to do with t...

    By • July 13, 2012

  • Ten Do's and Don'ts of LinkedIn

    From the upcoming book, Branding Yourself, Second Edition 1. Do Upload a Professional PictureThis should be self-explanatory, but it is surprising how many starfish, cars, sunflowers,people standing on the beach at sunset, and dogs we witness on LinkedInprofiles. Honestly, who puts a picture of t...

    By • July 13, 2012

  • What the BMW Service Center Taught Me About Sales Funnel Dropouts and Customer Frustration

    First, let me say that overall, I have been very satisfied with my BMW experience over the last two years. I don't want this article to be taken as a BMW bashing, I just want to use my experience as a learning one so that it can be used to improve online experiences that we build for our customer...

    By • July 13, 2012

  • Five Powerful Strategies to Integrate Facebook into Your Nonprofit's Events

    If you're like most nonprofits, events are a big part of how you connect with supporters and potential donors.But like most nonprofits, you're probably not integrating other marketing channels like Facebook into your events in a way that promotes your events, and your Facebook Page.Following are ...

    By • July 13, 2012

  • Confessions of a Social Media Girl: Is Image Everything on Social Networks?

    I was 17 and slightly naive when I walked into my first day of college classes. My professor had left his overpriced coffee and bagel sitting on the desk in front of the room, with no other sign that he had entered the class before we had other than his poor excuse for a breakfast, and the large,...

    By • July 12, 2012

  • Are you a 500+ on LinkedIn? Should you be?

    First, 2 thoughts on quality over quantity and connections on LinkedIn.Some (most) will easily say quality over quantity and in the next breath list having over 500 connections on Linkedin as a goal. They use their connections as a boost to seem, well... connected, popular and important. They pos...

    By • July 12, 2012

  • 10 Social Media Failures (and How to Avoid Them) [SlideShare]

    One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker...

    By • July 12, 2012

  • What kind of pornography filter would be best?

    According to The Telegraph, Internet Service Providers (ISPs) are currently meeting with the European Commission to discuss child internet safety and the topical issue of what kind of 'pornography filter' would work best. ISPs have long been in talks with the British Government over the issue: r...

    By • July 12, 2012

  • Social Scorecard Wrap-Up: Key Takeaways for Social Success

    Over the course of the last three months, Awareness has monitored socially engaged companies in top industries to gauge week-over-week social media performance. We shared a series of report cards that defined who won the weekly social media battle. What we have learned through the last 12 weeks o...

    By • July 12, 2012

  • Social Business - *The* Ecosystem

    As I am about to finish off my last round of business trips that I started by mid-May, and which I am completing beginning of next week till after the summer, having taken me to some wonderful cities like Rotterdam, Seville, Barcelona, London, Milan, Boston, Madrid and Seville again, I just could...

    By • July 12, 2012

  • How to Make Sure Your Facebook Ads Stand Out AND Convert

    For most Facebook users, Facebook ads are just those annoying things you ignore on the right side of the page. After all, when your ex-boyfriend is suddenly in a relationship with your best friend and your little brother just uploaded his 21st birthday photos, Facebook ads lose importance. Altho...

    By • July 12, 2012

  • How to Bypass Social Media Tollbooths with Email Content Marketing

    Image by Rachel Haller under a Creative Commons license.Understand this: That network of Facebook followers you've spent time, effort and money building - you don't own them. Every day, social media is becoming more of a "pay to play" environment. On Facebook, for example, you need to pay to acqu...

    By • July 11, 2012

  • 5 reasons why chat beats voice and email and the one reason it might not

    Customer service leaders recognize that live chat is an important channel for providing a superior customer experience. However, they delay investing in chat because they're unclear of the financial benefit compared to a traditional voice channel.When looking at the economics of chat vs. voice cu...

    By • July 11, 2012

  • Social Media is NOT Rocket Science!

    This post is different than most that I write. I have a simple message to get across today and I hope you hear it loud and clear. This post started out as a Twitter discussion, then Facebook discussion. You are now getting my head and heart in 140+ on a subject I am obviously very passionate abou...

    By • July 11, 2012

  • 6 Reasons Social Enterprise Apps Are Worth Buzzing About

    "Social is more than a trend, it is a revolution that is changing the way we work and collaborate," Chatter Product Marketing Director Dave King told me recently.I admit. I wasn't necessarily sold on the idea. The business case for replicating popular social networking functionality in a corporat...

    By • July 11, 2012

  • Facebook's New Target Group: Trolls?

    What is a troll? (Hint: we're not talking about Tolkien.) A troll is a person, who is active on social sites and communities, constantly posting senseless, insulting, touchy, hateful or completely irrelevant content. (Let us call this by its real name: spam). Most communities simply ignore trolls...

    By • July 11, 2012

  • Summer Vacation Social Media Needs: a Campfire, a Good Story and a Fishing Pole

    Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you're reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)Between family trips, outdoor events and no school, consumer hab...

    By • July 10, 2012

  • How to Keep Up When a Crisis Hits

    Even if you have a well-designed triage response plan for social and traditional media, a crisis can demand extra personnel. How should you prepare to meet those extra demands for eyes, ears, and hands during the initial stages of a crisis? Is outsourcing your only hope? Here are some suggestions...

    By • July 10, 2012

  • Optimizing Facebook Engagement: The Timing of Posts

    In this next of our series on Facebook Engagement we look at what times of day and week major brands are getting the best results from their Facebook posts.Facebook users consume most content from their stream, and a typical stream is a rapidly moving feast. Perhaps the one thing all Facebook pos...

    By • July 10, 2012

  • Say Sayonara to some Google Apps

    Posted by Sharon Moore-Smith at July 3rd, 2012And the Changes for Google Continue ...As we mentioned in an earlier blog, there are some new items coming to Google. And as we all know, out with the old and in with the new. Many of Google's old products will be saying good-bye. Google Video will ...

    By • July 10, 2012

  • Congratulations to Kat Mandelstein

    While we enjoyed brain-storming with her when she was at IBM, leading the charge for social business solutions, we're delighted to see Kat Mandelstein join the great team at Ant's Eye View, which helps major brands like American Express, Adobe, Microsoft, Starbucks, and a ton of others take their customer interactions to a new level. Great best practices and good insight from the likes of Sean O-Driscoll and Jake McKee, who were "early" to social and have big company expertise to share. Go

    By • July 10, 2012