Social Marketing: Page 385

  • Connecting Online: You Can Do Better

    [Part One of a series, hoping to help folks make real connections online that can be planned out, acted on, and measured/tracked for more meaningful personal/business return...]

    By • June 4, 2012

  • Facebook Targets Small Business Owners With New Features

    Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for tho...

    By • June 3, 2012

  • Educate and Inform -- Instead of Interrupt and Sell

    You have the power to elevate yourself on the web to a position of importance.In the e-marketplace of ideas, successful people educate and inform. They highlight their expertise with videos, content-rich websites, social streams, blogs, ebooks, and images.We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, Facebook, LinkedIn, chat rooms, and forums.The key is to focus on buyers' needs, not your own ego.

    By • June 2, 2012

  • The Swap-O-Matic: Recycling with Social Media

    Everybody likes to have something new even if it really isn't new. The Swap-O-Matic vending machine created by Lina Fenequito contains several items of sentimental value (handwritten poetry or artwork) to the hilarious (a jar of Miracle Whip). The machine works on a credit system where users can ...

    By • June 2, 2012

  • Preliminary Social Customer Survey Results Are In

    Companies definitely are investing more time and resources in social media to address and serve their customers.A bit of bare-bones analysis of initial survey responses to our SAP*/Social Customer Engagement Index 2012 confirms companies are handling more of their customer service interaction via...

    By • June 1, 2012

  • The Eleven Letter Word that Continues to Elude All CMOs and Marketers

    It's a rather simple word to say, just four syllables. It's an easily understood word on the surface - at least I think it is. Its meaning is quite apparent the moment you hear it. Yet so many CMO's and marketers treat this 11-letter word as if it were a 4-letter word.And I don't know why for the...

    By • June 1, 2012

  • How To Show Up in Facebook News Feed: Pay for Promoted Posts

    Recently, Facebook introduced a new tool called 'Promoted Posts' which allows page admins to increase the reach of their pages' organic content and engage more of their fan base. Before the release of the new tool, Brand Pages were limited by Facebook's EdgeRank algorithm which ranks and produces...

    By • June 1, 2012

  • Social Media is Appropriate for Every Business ...Period.

    About 6 months ago my Father hesitantly asked me a favor. He'd scheduled an appointment with his friends and long-time financial advisors from Morgan Stanley Smith Barney: Richard L. Schneider and Ira Bauman. Dad is living with ALS (aka Lou Gherig's disease), and is in a wheelchair. Requests li...

    By • June 1, 2012

  • The Age of the Customer

    As we've made out way well into 2012, I see some clear trends that are changing both the feedback management landscape and the wider CRM picture. These trends are easy to spot when looking back through the year - even into 2011, and their relevance is reinforced when we see how the established CR...

    By • May 31, 2012

  • Who controls the social media policy creation?

    We all know that control and social media are contradictory, but that is what people and companies think you achieve through a social media policy.Where in the past social media was the exclusive playing field of marketing, today HR, sales and other departments are finding great benefits in socia...

    By • May 31, 2012

  • Mary Meeker 2012: Mobile's Hypertrajectory and the Re-imagining of Everything

    Mary Meeker delivered her increasingly famous annual internet trends report and analysis this morning at the D10 ConferenceBelow are the highlights. The impressive 112 page deck is below.Mobile's Hyper Trajectory - still with room to grow - Tablet Growth Exponential - iPhone set new records, And...

    By • May 31, 2012

  • RIP Google Places - Google+ Integrates Zagat

    When Google+ rolled out Google+ Pages for business, I suspected it wouldn't be long before Google Places was integrated into the mix. Now it has happened.Google announced today that it was rolling out Google+ Local as "a simple way to discover and share local information featuring Zagat scores an...

    By • May 31, 2012

  • Are social intranets more "lovable?"

    Social intranets are more lovable than your average, run-of-the-mill variety. But only sometimes... when done correctly.Therein lays the problem: few are doing a social intranet 'correctly'. Most intranets are... well garbage. They're embarrassingly poor... which is good news for consultants like...

    By • May 30, 2012
  • SMT Expert

    Should LinkedIn be considered a social media site?

    Remember LinkedIn? The forgotten middle child of the social media world, wedged between Facebook and Google+ - neglected, awkward, and always hitting people up for money. It's always billed itself as being cut from a different cloth than its competitors; a social media site made for business, job...

    By • May 30, 2012

  • The Future of Crisis Management - from Jonathan Bernstein's Book

    Manager's Guide to Crisis Management,by Jonathan Bernstein of Bernstein Crisis Management Inc., is one of my favourite recent reads, as well my recommended read for the month of May. For today's post I thought I'd leave you with a passage that both Jonathan and myself thought you would enjoy!****...

    By • May 30, 2012

  • The Facebook Deathwatch: An Easy Prediction

    Here at Social Media Today, we get a lot of inquiries from students--middle schoolers through post-graduate--who are doing research about social media. I suspect this has as much to do with our prominence on every student's step-one research tool (starts with "G" and ends with "oogle") as with su...

    By • May 30, 2012

  • Under Development: A Social Media Measurement Model

    How is your social media working for you?As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content ...

    By • May 30, 2012

  • Google+ Hangouts on the Air (HOA) = the First True Killer App for Social Media

    Have you checked your local gasoline prices lately? It is not pretty, is it? The writing is on the wall, and it does not appear anywhere in the world that we will return to cheap gasoline anytime soon. With gas prices approaching $5 per gallon here in SoCal, few are inclined to do much driving...

    By • May 29, 2012

  • Facebook's Failed IPO: Who's to Blame

    Facebook's IPO is a failure. Yes, it still trades for over thirty dollars, but it's drop in value was nothing short of disastrous. In such cases, most want an easy scapegoat. Though there are many that want to blame the company's awkward founder and CEO, he really does seem to be one of the few t...

    By • May 29, 2012

  • How Social Media Can Help Save Lives

    Social media platforms are a great way for connecting and reconnecting people together. There are always good stories to be heard about connections made through social media. People also hear a lot of negative things about social media as well, as stories about Facebook bullying and threats made...

    By • May 29, 2012

  • 3 Reasons Why You Need a Social Media Response Triage

    I read a blog post the other day that highlighted an incident at a university where pep band members had yelled a racial slur at an opponent during a basketball game. The university heard about the incident via social media and there was some anxiety that people were passing judgment before the ...

    By • May 29, 2012

  • Should Bloggers Use Email Marketing?

    Say "email marketing," and many people think of coupons, specials and - let's be honest - spam sent to their inbox. Email marketing for blogs isn't as common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing migh...

    By • May 29, 2012

  • Nathan Gilliatt on the Latest in Social Media Analytics

    Did you know that on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent every 20 minutes? That is over 20 million actions and pieces of content posted on the social platform every hour. Add in Twitter, YouTube, LinkedIn, blogs, ...

    By • May 29, 2012

  • When you're in My House - You'll live by My Rules!

    I'm certain no one reading this has ever uttered those words, but many can remember hearing this phrase from their parents. Regardless to your reaction to this little jaunt down memory lane, you should have this phrase in mind while creating and monitoring your social presence. Think of your webs...

    By • May 29, 2012

  • 3 Helpful Tips for the Community Manager On the Go

    Being a community manager is a 24/7 job. As the representative of your brand in the social space, you have a huge responsibility to be available and responsive. The problem is, no human being is sitting in front of their laptop hitting the refresh button all day and night. Luckily, there are tons...

    By • May 28, 2012