Social Marketing: Page 385

  • Social Selling: Finding The Decisonmaker(s)

    As salespeople, we are trained to ruthlessly seek out the decisionmakerand focus all our efforts on that individual. Whether it's to understand their needs, provide insight, pitch a solution, our focus is on finding the decisionmaker and locking in.We're trained to ask pointed questions like, "A...

    By • June 22, 2012

  • Gen Y - Harnessing The Power of the Loyalty Generation

    Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and serv...

    By • June 22, 2012

  • Today's Transformation: (New) Customer Service 3.0

    The new generations of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at center stage of these changes.Technological advances have totally reconfigured our daily communications. In less than two decad...

    By • June 21, 2012

  • Canadian Execs Divided on Value of Social Media, but Plan to Keep Spending

    The below study is provided by Queen's School of Business (@QueensMBA) and my friend @NeilBearseThe study provides insight into the level of social media understanding and focus of Canadian executives regarding it's value (realized, perceived, or imaginary) in business. Two things seemed especial...

    By • June 21, 2012

  • Help! I think I've done something stupid. What should I do?

    I was at a client meeting in London when the call came through. It was my wife Sarah."Phil, I'm on my way to work and I think I've done something stupid."Fearing that she had been involved in a car accident or similar occurrence, I quickly asked if everything was OK."I think I've put my Kindle i...

    By • June 21, 2012

  • Customer Service: Doing it Right

    Today's post comes from Bridgz Account Manager Andrew Galarneault.A lot of companies large and small talk about their "great" customer service. Businesses want to be known for going the extra mile for their customers. In reality, not that many companies follow through on that promise. It seems th...

    By • June 21, 2012

  • Facebook's Three-Step Formula for Social Marketing Success

    Lest there be any doubt, Facebook is still the number one social media platform for both B2C and B2B marketers. According to the comprehensive 2012 Social Media Marketing Industry Report put out by Social Media Examiner, 86% of B2B and 96% of B2C marketers use Facebook as a marketing tool for the...

    By • June 21, 2012

  • MIT Sloan/Deloitte Study: Managers See Importance of Social Business

    How are social networking and social software impacting businesses now and in the future? This is the main question asked in a new research report co-authored by MIT's Sloan Management Review and Deloitte entitled "Social Business: What Are Companies Really Doing?" The report surveyed nearly 3,50...

    By • June 21, 2012

  • Why Twitter Still Rules Customer Service

    A few months ago I wrote "Tweet now, Phone Later" about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the late...

    By • June 20, 2012

  • You're not in this alone

    No matter where you work, you have a peer group of thousands at your service. Are you the only sales manager at your company? Don't worry, there are hundreds others like you ready to help. Not sure how to build a new landing page for the next email campaign? Your peers (including several you didn...

    By • June 20, 2012

  • Enterprise 2.0 - Day 2 Conference Highlights

    It is great to be sharing the Hynes Convention Center in Boston with some of the top minds in social business collaboration at Enterprise 2.0 this year. As you can imagine, the conference is abuzz with community managers from around the world, and the speaker lineup is so remarkable, it is hard t...

    By • June 20, 2012

  • How Businesses are Using Social Media

    Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up - 94% of businesses now blog, tweet, pin and post, according to MBA Programs who have visualised the data in this nifty infographic.But while blogging is businesses' fourth most ...

    By • June 20, 2012

  • Video Marketing: Positive Effects on Your World and Company

    The technological world today is based on quick, on the go sites. If you're not finished reading it within 30 seconds, you're going to put it down for later. And later will probably be reduced to never or thrown in a pile of "When I have time."Video marketing is a new format of sales and advertis...

    By • June 20, 2012

  • Google to Roll Out Integrated Small Business Marketing Solution

    According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentia...

    By • June 19, 2012

  • Stockholm's Smartphone Solution for Elder Care

    Societal Stockholm Syndrome may also explain - psychologist Dee Graham has theorized - that Stockholm Syndrome occurs on a societal level.Stockholm Sweden seems to be advancing toward mobile health applications and utilization well ahead of the U.S.Stockholm uses city-wide mobile phone system to...

    By • June 19, 2012

  • Social Media Legal Tips for Trademark Protections from Brandjacking and Cybersquatting

    A company's most valuable commercial asset is often its brand. Further, a brand's ability to communicate directly with its customers is crucial in today's social business climate. Controlling your business's social network usernames, handles and domain names is therefore critical. After all, you ...

    By • June 19, 2012

  • Why is (starting) Social Media so Hard for Small Businesses?

    Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company's foot through the door. (Especially, if you are a small business.) What are the main reasons small businesses have such a hard time finding their way to ...

    By • June 19, 2012

  • Lessons From Rehearsing a Social Media Crisis

    As I explained in my post: Why Rehearsing for a Social Media Crisis is Crucial, there's nothing to prepare you for a crisis that is quite as good having a crisis. We've been running a number of social media crisis exercises over the last few months, using our social media simulator (developed joi...

    By • June 19, 2012

  • Social Media Meetups Aren't Happening in Russia

    Social Media Meetups Aren't Happening in RussiaCheck out the map of these Social Media Meetups and you'll notice something quite peculiar - Russia and a huge part of Asia aren't having any of it. Sure it's more popular in huge technology sectors, but that caught my eye as an idealist who believes...

    By • June 18, 2012

  • Infographic: Why Do People Write Online Reviews?

    If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and ...

    By • June 18, 2012

  • Are your customers using social media to warn others to stay away?

    I needed new software for my smartphone, so I could conduct customer interviews and record them when I'm not sitting at my computer and using my Skype recording setup. I had several non-negotiable requirements. No distracting beeps while recording (I do always tell customers I'm recording, and th...

    By • June 18, 2012

  • What's Your Social Media Strategy?

    It's a simple question really: "What's your social media strategy?" And I ask people all of the time. I'm a little surprised at the deer in the headlights looks or deafening silence on the conference call as a response.

    By • June 18, 2012

  • Social Media in a Nut Shell

    Social business is not easy. You don't just wake up and decide..."I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social... because I am social."

    By • June 17, 2012

  • Does Your Social Media Policy Violate Federal Law?

    Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. And it's even more disturbing that almost half of the companies try to deny social media use all together.

    By • June 17, 2012

  • Using Social Media to Make People Feel Special

    A social media lesson from hibachi: The other evening, my husband and I tried a new Japanese restaurant that's opened in our 'hood. It bills itself as "hibachi steakhouse and sushi."

    By • June 16, 2012