Social Marketing: Page 386

  • Why is Yammer Worth $1.2B to Microsoft?

    You cannot underestimate the power of "working out loud" with social tools.Over the last 48 hours there have been many words written about the rumored Microsoft acquisition of Yammer, but very little about just what Yammer is and why Microsoft would care. In fact many have never heard of Yammer ...

    By • June 15, 2012

  • How Social Technologies Contribute to a Better Customer Experience

    During each interaction with a brand, organization, or institution, the person on the other end of the interaction has a perception of how things went. Over time, the accumulation of these touch points deepen the customer's perception of the organization. These perceptions influence actions (to e...

    By • June 15, 2012

  • Social Media Global Domination and Too Many Friends

    Ever hear of Hofmann hot dogs? They're from Syracuse (where I was born and raised) and they are possibly the best ever made.The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course!So whenever we go there, we HAVE to bri...

    By • June 15, 2012

  • How to Build and Operate a Content Marketing Machine

    Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects...

    By • June 15, 2012

  • The Swedish Twitter Experiment Is Stupid

    We now know the deeper truth about Sweden: Dumb people live there, too. What a revelation. Let's visit!Almost half a year ago, the country's tourism brain trust came up with the idea of handing control of its official Twitter account to a different citizen each week and letting these individuals ...

    By • June 15, 2012

  • How NOT To Do Social Media

    Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner. My advice to brands doing or looking to do social media, if you're not going to do it properly, just don't bother at a...

    By • June 15, 2012

  • Entitled thinking is toxic when it comes to customer service

    I once worked for a manager who was fond of saying, "Every two weeks, you and the company are even." What he meant was that every pay period, after you were compensated for your previous two weeks of work, the company didn't owe you anything. I agree with him.Too often, when I overhear disgruntle...

    By • June 14, 2012

  • Listening For a Crisis: What to Listen For in Social Media

    Effective crisis strategy isn't just for stormy weather. The best way to prepare for a crisis is to take tactical steps on a regular basis when there's smooth sailing. One of those is listening, or monitoring social media for conversations about your brand and sector.I've written before about the...

    By • June 14, 2012

  • Going global or local: how to engage relevant audiences for your brand?

    Last Tuesday, SMT organized a very interesting Webinar on "how does Social Media work abroad?". I was supposed to be one of the speakers but my broadband access collapsed 1 hour before.But when you cannot speak, you have the chance to listen carefully to what others say. And At least 3 insights w...

    By • June 14, 2012

  • A "New" Holiday Inn Welcome - How are you going to pay for that?

    Is it just me, or are hotels and restaurants getting worse at recognizing that those people walking through the front doors are actually called customers, not interruptions?The other day I met a business colleague at the Holiday Inn in Woking, near London, and found a suitable spot in the lobby t...

    By • June 14, 2012

  • Social media guide to the Olympics: Part III - Participants

    As the start of the Olympics approaches, the excitement mounts: and for those actually participating, attending or helping at the Games, it must be all the more thrilling. And it's natural to want to share the excitement on social networks. But even the superstar performers (and their sponsors a...

    By • June 14, 2012

  • GoDaddy: Sexy Spokesmodels or Savvy Social Media?

    Sexy pouts and skimpy tank tops definately help sell domain registrations and website hosting - but that's not all GoDaddy is up to lately.The Phoenix-based company is taking the lead in Arizona's Social Madness competition, hosted by the Business Journal publisher. Designed to measure top social...

    By • June 14, 2012

  • New Facebook Plugin Makes Blogging More Social

    Facebook just announced on Tuesday that the new WordPress plugin for integrating your blog into Facebook has arrived! This new Facebook plugin seamlessly integrates your blog into your Facebook timeline. This new plugin is available for WordPress.org and WordPress.com VIP members."The plugin w...

    By • June 13, 2012

  • To the Customer, You Are the Company

    "Customers don't distinguish between you and the company you work for. To the customer's way of thinking, you are the company."- Ron Zemke, Author,Service AmericaI just happened to come across this quote - again. When I did, it made me think about Ron Zemke, who was a prolific author whose book...

    By • June 13, 2012

  • Is Facebook Worth the Effort Anymore?

    I'm finding it harder and harder to recommend Facebook as an integral part of the marketing mix for my clients. Yes, they're almost at a billion users. Yes, they have ridiculous amount of traffic. Yes, they have one of most powerful ad targeting systems... but I just have a feeling we're seein...

    By • June 13, 2012

  • Key Lessons You Can Learn from the USA Network's Social TV

    Every organization is trying to integrate social media.But social TV?The USA Network is embarking on their second interactive campaign, called "Suits Recruits" (for the TV show "Suits"). It will give fans the opportunity to "join the team at Pearson Hardman and help [the lead characters] Harvey a...

    By • June 13, 2012

  • Dear Social Business Evangelist, Where Art Thou?

    There used to be a time when social business evangelists were perceived, mainly, as disruptors, to a certain degree, of any given status quo within the corporate environment out there at large. They were optimists, outrageous, somewhat heretic, true rebels at work, free radicals to some extent. P...

    By • June 13, 2012

  • Little-Known Factors That Could Affect Your Social Media Strategy

    Contrary to popular belief, social media isn't free.It doesn't cost much to get started, but it takes hours of labor and focused effort before you begin seeing any results.And that's if you're doing it right.If you fall victim to one of these 3 threats, then you may not see any positive results at all.

    By • June 13, 2012

  • Customer Service Training for Technical Support

    Technical support engineers are master multi-taskers. They bound seamlessly from one caller to the next - with occasional breaks to refill a Big Gulp of Mountain Dew - and are frequently the first touch point customers have with the company. Does your support team have the skills necessary to pro...

    By • June 12, 2012

  • Does Your Brand Belong on Pinterest?

    A recent HARO inquiry looked to interview "somebody who found a job in the healthcare industry using Pinterest." I felt bad for that reporter because there's no way he found what he was looking for. Pinterest is not meant to be used to find jobs. The reporter was trying to force Pinterest to fit ...

    By • June 12, 2012

  • Social Insurance- Getting Back To The Basics Of Relationships

    When was the last time you thanked your car or home insurance agency for helping you? Or reached out to them before you got into a fender bender with another driver to talk about safe driving tips? Probably never-- if you are less than 80 years old. In the olden days, a person depended upon th...

    By • June 12, 2012

  • 5 Questions to Ask Before Your Business Plunges into a New Social Network

    With so many new social networks being made available for businesses, finding the right ones and determining whether or not they are worth your time can be a difficult task. In order to maximize efficiencies, it's important to develop a process for assessing new sites.Why Social Media?Social med...

    By • June 12, 2012

  • 8 Strategies for Pinterest for Business

    Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it's popularity to market their businesses is very interesting.Here are just a few.1. It's not about youYou don't need to be blatant about what yo...

    By • June 12, 2012

  • Five Mistakes to Avoid When Engaging with Customers on Social Media

    Social media poses a quandary for many organizations: It's a new channel for customer engagement, but acting like a newbie could be devastating to your reputation. Advice is rampant for what to do and not do on social media. Based on my personal experience at SAP as well as learning from early ...

    By • June 11, 2012

  • Integrating Social Media Into Business: Lessons from Cloudforce Expo

    By Eloise Grey, Community Management Consultant at eModeration Minded to see how large enterprises were integrating social media into their businesses, I recently attended the Cloudforce London Expo (#cloudforce), hosted by software company Salesforce. I had thought that social enterprise was ab...

    By • June 11, 2012