Social Marketing: Page 388

  • Is Social Media Really that Engaging?

    I was having a coffee and chat with David and the team at O Street a couple of weeks ago. The creative studio is located on Bank Street, Glasgow. I'm going to be using the space for a KILTR research event in early May and during the planning we got chatting about social media. Its days like th...

    By • May 11, 2012

  • Is it the Dawn of Mobile Social Networking?

    At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games.Mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace that saw both spiraling upward toward incredible levels of success...

    By • May 11, 2012

  • Three Reasons Why Happy Brands Win in Social Media

    In social media, there is a distinct advantage for brands that are happy vs. those that are not. Social media, it has been said can be the ultimate BS meter. You can "fake" happiness for a short period of time, but it is highly difficult to fake it in the long term. This tends to trip up compan...

    By • May 10, 2012

  • 3 Trends Driving the Future of Online Commerce

    With the rise of social and mobile, more people are going online to purchase goods and services than ever before. Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce...

    By • May 10, 2012

  • Add Campaign Tracking to Hootsuite

    Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We've all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it's been providing our team. And... it's at a fraction of the cost of most social publishing engin...

    By • May 10, 2012

  • How Social Media Has Changed Brand Engagement

    I've just rebranded and relocated from Blogger to WP. While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years.So, whadaya say we hop in the ol' DeLorean, kick it to 88mph and take a look at the evolution of social media.B...

    By • May 10, 2012

  • Stop MANAGING your customers and start ENGAGING them!

    Companies are struggling with how to approach their customers in social media. The available technology is often narrowly focused and companies are intimidated by the fact that they need to stitch several technologies together in order to bridge the gap between traditional CRM and the tsunami of ...

    By • May 10, 2012

  • 15 Social Media Lies, Myths & Fairy Tales

    If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet busi...

    By • May 10, 2012

  • Facebook-Instagram Merger troubles Android-iPhone users

    Instagram is the popular photo editing and sharing app that iPhone users have enjoyed for some years now. Instagram allows its users to create different and unique filters, shades, borders etc for its photo albums and consequently allows users to share their creativity with others on the Instagram network or upload to social networking sites like Twitter, Facebook, Tumblr etc. Not only has it retained popularity for being a fun app but for also providing a secure place to display edited photographs.

    By • May 10, 2012

  • Enterprise Social Graph 101

    We are in a Data Revolution.Last year, people stored enough data to fill 60,000 Libraries of Congress (The Economist, May 26, 2011). Additionally, organizations are now capturing more detailed information about their employees and customers than ever before. From Wall Street to Walmart, people ...

    By • May 9, 2012

  • 3 Tips to Get People to Hear Your Social Message

    Does your company have a FaceBook page, Twitter account, Google+, YouTube or even Pinterest boards but no one is hearing your message. Why do think that is? You're doing all the right things that you've learned from watching multiple webinars and reading endless blog post that say content is key,...

    By • May 9, 2012

  • Enterprise Feedback Management - why should you care?

    Customers are changing their behaviour dramatically. If you fully understand where the moments of truth lie in your customers' lifecycles, and if you can act on what your customers are willing to tell you, you are definitely on the right track. If not, keep on reading...The Experience EconomyI th...

    By • May 9, 2012

  • Are brands wielding more influence in Social Media than we thought?

    As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.In querying more...

    By • May 9, 2012

  • Brands using Social Media without engagement - Isn't that just traditional advertising?

    The social media landscape evolves on almost a daily basis, but two things it seems are certain: Content is the King, and user engagement is its' Queen. What happens though, when the Queen is ignored? Is it possible for brands using social media without engagement to still succeed?The short answe...

    By • May 9, 2012

  • Are Happy Customers the Goal?

    Serving customers well is the foundation of every successful business. Rarely will a company with sub-par service grow and prosper. People expect quality in customer care but is top-notch service enough to create loyalty and sustainable growth?If a study by the Corporate Execute Board is represe...

    By • May 9, 2012

  • Social Media Communication: Earn the Trust

    "The noise of social media is too hot out there!"Truth be told, social media is awesome and if you rightly approach it, it can generate buyer leads and increase your sales. But it's easier said than done. How can you leverage social media to 'earn the trust' needed to boost your business?If that'...

    By • May 9, 2012

  • Social Media Costs and Best Practices

    I've been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I'm asked the same questions time and again - what does it cost to do Facebook marketing right? How much are other companies spending on social media marketing? What are the ...

    By • May 9, 2012

  • Creating the Conditions for Social Business

    This is an update to an earlier post, which includes the slideset used at the Social Business event of 25th April 2012.Social Business - what it means and why we should careEveryone is talking about "Social Business" - but what does it mean and is it just the latest fad? Greater customer satisfac...

    By • May 9, 2012

  • 10 Jobs in 1: The Life of an Internal Community Manager

    Last night, I was having dinner with some folks in my social circle. One of them exclaimed, "Good news! We FINALLY get to hire an internal community manager." We all raised a glass to toast the victory. See, he had been battling to get a headcount to manage his social intranet for years.Based o...

    By • May 8, 2012

  • Who Should Teach Reputation?

    One good lesson we can all take from social media is that we know a ton about public reputation. We know about corporate reputation, brand reputation and individual reputation. I happen to think that personal reputation and social media lie at the heart of social business. Universities are accust...

    By • May 8, 2012

  • Do you Consider Podcasting part of Social Media?

    To answer this question properly we have to ask, how exactly does one define social media? Is it a bunch of websites that allow people to connect? Is it a new wave or new media form that is sweeping the world? Is it just Facebook and Twitter?Let's look at how Merriam-Webster defines social media...

    By • May 8, 2012

  • Confessions of a Social Media Girl: FACEBOOKOCALYPSE - Prepare Your Business for the Facebook IPO

    Since the soft-due date of the Facebook IPO was whispered, I've been stocking the office closet with non-perishable goods, water, classic movies, as well as my favorite nail polish and moisturizer (I plan on looking good if I have to wait out the Social Media Apocalypse, or the zombie invasion, w...

    By • May 8, 2012

  • Blog Commenting to Get Attention - Don't be clueless.

    Have you ever seen the film Clueless? I'm not ashamed to say I have watched it several times. In the film a few dizzy teenage girls spend their time preening, shopping, promoting themselves and generally outdoing each other in the "me me me" capacity. Their main objective is to find the right boy...

    By • May 8, 2012

  • Blog Ideas for Small Business

    Finding blog ideas to write about is one of the most common challenges bloggers face. So many small businesses decide not to even have one. But did you know...Nearly 40% of US companies use blogs for marketingCompanies that blog have 55% more visits to their websiteB2B companies generate 67% lead...

    By • May 8, 2012

  • The BodyRock.Tv Social Media Phenom

    For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all stri...

    By • May 8, 2012