Social Marketing: Page 389

  • The Pros & Cons Of Tumblr For Online Marketing

    One of the predominant questions surrounding Pinterest's meteoric rise to the upper echelons of social media visibility has been "didn't Tumblr already do this years ago?" Indeed, the very image-heavy microblog aspects which lie at the core of Pinterest's astounding success are essentially copied...

    By • May 7, 2012

  • Jennifer Sheahan: Cracking the Facebook Code

    In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world's...

    By • May 7, 2012

  • How to Use Google+ Hangouts on Air

    On May 7th Google started rolling out the Hangouts On Air feature worldwide. (http://goo.gl/tbL4l)Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.What Exactly is Hangouts On Air? (http://goo.gl/AjUpx)Hangouts on Air is a built-in f...

    By • May 7, 2012

  • Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

    A few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it - but I can't. In fact, it really helps me if you DO NOT buy it yet - and the reason why explains a lot about the ...

    By • May 7, 2012

  • SEO vs. SEM. No, They're Not Twins

    Search Engine Optimization and Search Engine Marketing -think they're one in the same? Both work online to boost brand awareness and online traffic, but they are different. What is SEO and SEM? How are they different?Search Engine Optimization In terms of the whole picture, SEO is a part of SEM. ...

    By • May 7, 2012

  • The Path from a Social Brand to a Social Business

    I've been a long-time supporter of MediaTemple's (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my "7 questions to answer to become a social business" with you here..Social Media is pervasive and is becoming the new normal in corpor...

    By • May 7, 2012

  • Problems & Solutions for Cross Channel Marketing in the Digital Age

    Cross channel marketing, while more profitable than confining your efforts to a single channel, does present problems all its own. This is especially true when it comes to cross channel marketing in the digital age.That's partly because several different marketing channels exist within a limited ...

    By • May 7, 2012

  • How to Launch Facebook Offers in Minutes

    One of the most powerful features you can use to promote your business is Facebook Offers. That's the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption. I will make some simple assumptions as skip a few steps su...

    By • May 7, 2012

  • Social Media Community Challenge + 10 Reasons We All Need Community

    You remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog?What changed? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.

    By • May 6, 2012

  • Social Media Time-Saving Tips for SME's

    For larger organisations, understanding the importance of Social Media for engaging with their customer has a simple response - employ a dedicated Social Media Officer! However, for small businesses such as sole traders where one person fits all roles, time saving is essential.So how can you join in the conversation when you are already feeling time stretched, and where should you begin?

    By • May 6, 2012

  • The Numbers that Really Matter for Your Business

    Creating benchmarks that work to grow your business and improve profitability along the way requires an intimate knowledge of your company, customers, and team members. Your competitors' metrics choice rarely matters except to provide fodder for bragging rights. If they have 10,000 Facebook foll...

    By • May 4, 2012

  • Behind Social Business: A New Middle Class

    So far we've heard the story of social business as the transfer of social media to the enterprise, and the story of social business as an extension of E2.0 tools. In both these cases you can see a logical narrative at work but no real passion play about people, change, the reinvention of work. I...

    By • May 3, 2012

  • Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

    When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Netw...

    By • May 3, 2012

  • Do Customers Really Matter to Your Business? Prove it.

    Frank Eliason and I have known each other for many years. We've shared the stage on many occasions, he's made an appearance on Revolution, and most importantly, I'm proud to call him a personal friend. Frank has championed the adaption and transformation of customer service during his time at Com...

    By • May 3, 2012

  • Marketing with Social Media - Grow A Loyal Community by Increasing Your Worth

    365 likes, 275 Tweets, 101 Shares, 39 comments. Many businesses see their social media following as a list, a database or a host of numbers without any acknowledgement that there is a human being at the other end. This is so wrong! Marketing with Social Media, and actually "getting it" so it driv...

    By • May 3, 2012

  • LinkedIn Extends Its Reach

    Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social...

    By • May 3, 2012

  • 9 Things You Must Know Before Your First Facebook Ad

    There's no doubt that Facebook itself and content on it sells like hotcakes right now and is fetching more and more recognition by the passing day. It has gone from being just a social networking site to a communications system that is difficult for the entrepreneurs to be able to ignore for usin...

    By • May 3, 2012

  • Social Media Strategy - Professional Interest vs. Emotional Engagement

    Defining successful social media strategy is a hard objective - and it depends largely on what the definition of 'successful' is in the first place.For a large corporate organisation, for example, successful social media strategy might be centred around delivering social media content of professi...

    By • May 3, 2012

  • Why Measuring Social Media MATTERS

    We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS. I am a strong advocate for v...

    By • May 3, 2012

  • Why Social Media Engagement Can Still Be Found at the End of a Telephone Line!

    There can't be many website owners who haven't heard of the most overused buzzword of our search and social age - engagement! The focus of all social media content is to replace push marketing with the imperative to interact. If you're not participating - you're not in the game! But is this reall...

    By • May 2, 2012

  • Brand Loyalty: The Evolving Nature of Brand Alignment

    Business is simple. Companies connect with customers, and customers connect with brands. The brand is everything in today's digital world; and brand loyalty is a recurring business.Brand alignment used to be quite simple in the past. Before the dot com era, brand loyalty was a one-way communicati...

    By • May 2, 2012

  • Back to the Future: Social Media at Shell

    On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement.In many ways, the learnings and experience (in the first 10 weeks) have clarified our viewpoin...

    By • May 2, 2012

  • How to Help Customers Keep Their Sanity Without Losing Yours

    The opening night of the 2012 Social Media Success Summit featured a power-packed session by Jeremiah Owyang and his research on how advanced companies use social media. One of the questions after his presentation asked how to handle the escalation process in social media that can turn frustrated...

    By • May 2, 2012

  • Pinterest vs Pinspire: Can You Tell The Difference?

    It's not uncommon on the Internet to find websites that offer similar services. Many social media networks mimic each other in features such as Facebook and Google Plus. In this case, Pinterest and Pinspire both allow users to pin links to their website in a virtual pin board. Upon reviewing both...

    By • May 2, 2012
  • SMT Expert

    Google Drive Sends Companies Scrambling to Update Internet Policies

    Google holds a special place in our hearts. Sure, it is a gigantic corporate behemoth, slowly positioning itself as the dominant online service, but we trust it because of that wonderful "don't be evil" slogan Google claims is the central pillar of its values. So why wouldn't we use it to store o...

    By • May 2, 2012