Social Marketing: Page 389

  • Facebook's Plans for the World Wide Web

    When you're the world's largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their fr...

    By • May 27, 2012

  • Cookie Law in UK: Business Stalking vs. User Engagement

    There's been a very controversial debate in UK these days about the EU e-Privacy Law.It's been renamed "EU Cookie law" in many British media, and several businesses opened to offer "cookies audit" solutions to scared companies. Very serious sites like AdAge also dived in the kind of populist fear...

    By • May 27, 2012

  • Entrepreneur & Social Business Vision: What We Can Learn From Kenny Rogers

    My dad loved to play the guitar. I can remember him writing his own music and singing along with Neil Diamond and Kenny Rogers. It seems like just yesterday we were riding in his blue Chevy truck with the pop top camper headed to the Colorado Rocky mountains to camp in the woods for a week at a time. If only we could go back to those days and appreciate them then as much as we would now!

    By • May 27, 2012

  • Jason Duty, Director of Global Social Outreach Services at Dell, on Social@Scale

    "You have to have a passionate work force...," says Jason Duty, Director of Global Social Outreach Services at Dell. Sprinklr caught up with Jason Duty, who shared his thoughts on what it takes for large enterprises and brands to do Social@Scale.

    By • May 26, 2012

  • Facebook Camera: The Love Child of Facebook and Instagram

    The transformation is complete. Not even two months after the purchase of Instagram Facebook has released its own photo app to the public. Facebook Camera, a separate app from the Facebook mobile app, can be considered a complete clone to Instagram.The Facebook Camera allows users a single scroll...

    By • May 25, 2012

  • Why B2B Social Media Will Be "Kind of a Big Deal"

    In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide.The study r...

    By • May 25, 2012

  • Merging Communities for a Stronger Social Media Today

    (UPDATE: This integration took place May 30)Big changes ─ exciting ones ─ are afoot here at Social Media Today (SMT). Next week two of our communities are merging with our flagship site, www.socialmediatoday.com. The Customer Collective (TCC) and The Social Customer (TSC) blazed the trail of a n...

    By • May 25, 2012

  • The State of Social Media 2012: Will Facebook Go the Way of the Mayans?

    Social media has become like a third arm for most of us, one we can't live without. We check it daily, even hourly, hungry for the latest update. So it's only normal that we want to know what's been going on with our favorite social media websites. This infographic presented by The Seo Company hi...

    By • May 24, 2012

  • Dear [insert business name], what's your promise?

    You say you want to get closer to customers, but your actions are different than your words.You say you want to "surprise and delight" customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing...people.You're employees ar...

    By • May 24, 2012

  • 5 Ways to Add Value as a Brand

    The mantra for marketing should be "add value or get out." A brief history lesson of the marketing adoption cycle with new digital communication channels bears this out clearly.There are typically five discrete steps:New communication technology becomes popular with mainstream audience.Marketers ...

    By • May 24, 2012

  • "I want a million followers" is not a social media strategy.

    Often the first result that people want from their social media strategy is a mass of followers. Let's be realistic here - it often takes time to see large levels of growth, and careful planning and development of a social strategy needs to take place before it will happen.One important thing to ...

    By • May 24, 2012

  • Social Business Intelligence: Wisdom from the Outside-In

    When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom - the wisdom to listen, to interpret, and to act authentically and from the outside-in, ...

    By • May 24, 2012

  • Why Facebook's IPO Should Mean Free Advertising for Nonprofits

    Boasting over 900 million active users, Facebook has become an incredibly valuable tool for nonprofits, helping to reach and engage in dialogue with supporters, as well as build awareness for important causes. But now that Facebook has gone public, what kind of impact will this have on the many n...

    By • May 24, 2012

  • Changes to Timeline: Rearranging Deck Chairs on the Titanic

    As far as Timeline goes on Facebook, there have been both positive and negative reviews about it. The fact of the matter is that every time that Facebook changes their layout, the world explodes and people's statuses are angry and upset. In reality, are you really upset about it or ar...

    By • May 24, 2012

  • Confessions of a Social Media Girl: It's Graduation Time! A Hiring Strategy for Social Media Marketers

    Colleges across the country are letting loose thousands of fresh faced 20-something year olds into the job market pasture as we speak. Scary right? As a business, it's pretty exciting to think that so many young hopefuls will want to be a part of your team, especially if you're a Social Media Mar...

    By • May 23, 2012

  • Little Monsters: the Social Network

    She already dominated the pop world, but now with over 51 million fans on Facebook and 24 million Twitter followers, Lady Gaga plans to conquer the social media world with her very own site.The plan is to round up all of her fans and unite them under one roof, a separate social media site deemed ...

    By • May 23, 2012

  • Goal Setting for Tradeshow Social Media Marketing

    Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts?If not, here's where to start.First set down your show objectives.What metric are you most interested n moving during your tradeshows when it relates to social m...

    By • May 23, 2012

  • Driving Social Media Success Higher!

    Last week I wrote a post about business statistics that proved the success of social media marketing, gleaning the information from several studies that were done between 2009 and 2011. I have received many comments about the post here and on my social media accounts. It showed me how interested ...

    By • May 23, 2012

  • How Social Media Made Mommy Porn Main Stream

    Let's get one thing out of the way first: "Fifty Shades of Grey" is terrible writing.But who's reading it for the writing?For most of us, "Fifty Shades" - and its two sequels detailing (and I do mean detailing) a couple's steamy relationship - emerged from nowhere this spring. The same Friday my ...

    By • May 23, 2012

  • What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study

    In a briefing yesterday in New York, IBM Global Business Services leaders Peter Korsten, Marc Chapman and Anthony Marshall discussed the findings of their recent (and fifth annual) study of global CEOs opinions on business issues ranging from their top concerns to their strategies for growth and ...

    By • May 22, 2012

  • Infographic: Social Media - Unmeasurable Success?

    This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts.From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have increasingly turned their marketing efforts towa...

    By • May 22, 2012

  • 5 Tips to Improve Blog Conversion Rate

    What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is import...

    By • May 22, 2012

  • IBM: 57% of Global CEOs Want More Social with Customers

    IBM's newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its fifth year and while many of the responses were not ...

    By • May 22, 2012

  • Top Twitter Abbreviations You Need to Know

    If you tweet for your own business or run a client's Twitter feed, you need to know the common abbreviations used to save on characters. WTF is an MT or a PRT? (And yes, some are definitely NSFW!) Here's a handy glossary from eModeration.

    By • May 22, 2012

  • Discovery Communications Discovers the Meaning of Like

    The future of TV is much more than social, it's a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to mu...

    By • May 22, 2012