Social Marketing: Page 389

  • Digital Journalism - How News is Sourced with Social Media [Infographic]

    A week ago I wrote a post on how social media is replacing traditional journalism as a news source and the feedback was interesting to say the least. When I look deeper at how mobile and social media drive news consumption the information begins to add up. A recent article points out the growing ...

    By • July 5, 2012

  • 6 Must-haves for Every Enterprise Social RFP

    "I didn't know what to do, so I just Googled it."The lead corporate social strategist at one of the top hospitality brands in the world pulled us aside and in a hushed tone confided, "Honestly, I didn't know what to do or how to write one, so I just Googled the term 'enterprise social RFP.' "It m...

    By • July 5, 2012

  • Orbitz Steers Mac Users To Higher Priced Hotels

    Orbitz Steers Mac Users To Higher Priced HotelsMacBook ProThe Wall Street Journal writes that "Orbitz Worldwide, Inc. has found that people who use Apple Inc.'s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different and sometimes ...

    By • July 5, 2012

  • Customers want the truth

    My brother-in-law is an administrator at a high school in Sioux Falls. One day, he encountered a freshmen student in the hall who was visibly upset because another student said he was short.Todd invited the student into his office and asked, "What's the problem?" To which the student exclaimed, "...

    By • July 5, 2012

  • A Missed Customer Service Opportunity (Oh No, United)

    At this moment, I'm sitting in the United Club in Concourse C at Chicago O'Hare. I should be sitting in an airplane climbing to 35,000 feet. Instead, I feel as though I've spent half my life in this club-and that's just this evening.Delays are part of any road warrior's life. You learn not to ...

    By • July 4, 2012

  • Are your Employee Engagement Efforts Driving Service Quality Too?

    Somewhere along the long and winding road to find the temple of Employee Engagement, some Contact Centers are finding a disconnect between their goals for Customer Service quality and Employee Engagement.When Employee Engagement is successful it should also be driving Customer Engagement.Thousand...

    By • July 4, 2012

  • Honest Abe's Two Cents on Inbound Marketing

    Just like that, another Fourth of July is upon us. As we all bask in the glow of our nation's independence (and our day off), here are ten nuggets of inbound marketing wisdom from one of our greatest American presidents, Abraham Lincoln (as a point of clarification, the quotes are Abe's, the comm...

    By • July 4, 2012

  • Five Questions to Help You Beef Up Your Loyalty Program

    Retail loyalty programs are evolving. They're no longer just those bar-coded icons of customer loyalty that hang - often unused - from (your mother's) key chains. Today's reward initiatives don't require an actual card, and they increasingly engage with smartphone-wielding shoppers to provide a 3...

    By • July 4, 2012

  • God Bless American Social Media: How you can celebrate America's Birthday on Facebook

    This is America's birthday and what better way to celebrate our nation's birth than by ripping your chest hair off and screaming out our country's name? No takers? Not a fan of America? You should be ashamed of yourself.Well, I guess there are easier ways to celebrate Independence Day this year b...

    By • July 4, 2012

  • Evolution of the Contact Center

    The purpose of a contact center, your contact center, is to support the customer driven enterprise. It is the hub of customer communications, interactions and engagement, now and will be, well into the future.From Customer Centricity to Customer Experience and Customer Journeys, the simple premis...

    By • July 3, 2012

  • Alec Baldwin Quits Twitter with Style, I Guess?

    This morning 30 Rock star Alec Baldwin has tweeted for the final time. Baldwin tweeted "It's been fun" and his handle @AlecBaldwin displays an error message confirming the deletion. In December of last year, Baldwin was kicked off of a flight for using his phone and quit Twitter then, only to re...

    By • July 3, 2012

  • Branding Your Business with Social Media

    Social media marketing can be a free and innovative channel to win your business positive press and to "get the word out" about who you are and what you do. However, if not done properly, social media can actually work against you, either directly or indirectly. Just as with promoting your busine...

    By • July 3, 2012

  • The WELL: Legendary Online Community Losing Its Home

    The email was terse and to the point. The new CEO of Salon.com told us, "... we have determined that The WELL no longer aligns with our business plans and accordingly we are exploring transferring The WELL to new management."Since 1999 the WELL (Whole Earth 'Lectronic Link) has been a property of...

    By • July 2, 2012

  • Facebook to Launch Retargeting Advertising Platform

    The social network is set to launch a new advertising service that will allow advertisers to retarget users and bid in real-time based on a user's recent browsing activity. The new service will be called Facebook Exchange and is rumored to be available within a few weeks. A Facebook spokesperson ...

    By • July 2, 2012

  • Facebook and Bloggers: A Winning Combination

    Facebook promotions. Whether it's a contest or a campaign, Facebook promotions are seen as the golden gate to a larger fan base, dedicated customers, and increased engagement. The grab and reward idea for brands for racking up fan numbers isn't a poor one. Often time, it's just not executed prope...

    By • July 2, 2012

  • How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

    One of the brightest guiding lights in responding to a crisis is sentiment analysis. Keeping track of how your crisis is developing can be made easier if you follow and log the sentiment around the event in the digital space. Using social media well in a crisis means knowing when and where you sh...

    By • July 2, 2012

  • Can Facebook conquer the Asian markets?

    The Asian markets have proved something of a stumbling block on Facebook's path to world domination. While Mark Zuckerberg's brainchild has reached an astonishing eighth of the world's population, it has been slow to make an impact in Japan, South Korea, and other East Asian countries. It's not t...

    By • July 2, 2012

  • A Facebook 'Like' Does Not Equal an Opt-in

    I'm writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I'm hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a ...

    By • July 1, 2012

  • Take Your Social Media Relationships to the Next Level

    There comes a time in every relationship when you have to ask yourself the defining question: "Where is this going?" The same is true when you're trying to turn Facebook "Likes," LinkedIn "Connections" and Twitter "Follows" into concrete sales. While you already know the user "Likes" you, what ...

    By • July 1, 2012

  • Why You Should Advertise with Facebook's Mobile Sponsored Stories

    While many businesses have begun taking advantage of Facebook Ads and Sponsored Stories for desktop, it appears as though they should be focusing on a different platform when displaying their ads.

    By • July 1, 2012

  • 16 Tips to Build a Social Business, Entrepreneur & Life Game Plan that Rocks!

    This morning my son was telling me about his plans to be an orthodontist, worship Pastor and an "agency guy" with his parents. As his eyes lit up and his excitement filled the room, I couldn't help but be excited with him. His vigor was addictive and it made me want to draw close, listen and feel...

    By • June 30, 2012

  • Five Things More Important than Facebook Page Engagement

    There's a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked...

    By • June 30, 2012

  • ViDEO: Questions, the Other Side of Social Media -- from SalesChaosTV

    With all the fuss about the right social networks to engage in and the most effective online tools to simplify your business life, simply asking the right questions via social media just gets overlooked.Not to worry. The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, tackle this avenue for ...

    By • June 29, 2012

  • Chat vs. Voice Customer Service: Who wins the cost showdown?

    Superior customer service is what it's all about. The challenge is to exceed customer expectations in the most cost effective way possible. Even with more consumers going online for support, customer service leaders still question the benefits of using voice over chat support for customer servi...

    By • June 29, 2012

  • How Social Media Helped Reinstate an Ousted University President

    Just a little more than two weeks ago, a news story broke in a local Charlottesville, Virginia newspaper about the ousting of University of Virginia President Teresa Sullivan. Over the course of the day, more stories were published, and several hours later, the local television stations began pic...

    By • June 29, 2012