Social Marketing: Page 410

  • 42 MySpace Advocacy Tips â€" And Counting

    If you're looking for guidance on using MySpace for advocacy and/or politics, I just found a bunch of it: Heather Mansfield at Diosa communications has assembled 42 separate pieces of advice and is adding more every week. She's clearly a social networking enthusiast and these tips sound like the...

    By • Feb. 12, 2008

  • Liveblogging SLEC small biz bootcamp

    I hope you don't mind, but I'm going to do some live blog posts of the SLEC small business marketing bootcamp as I await my speaking slot. I want to use these posts as an example of the immediacy of blogging and social media. Currently, there is panel of advertising experts representing various...

    By • Feb. 9, 2008

  • If driving!

    Armed with a camera phone now, I have been clicking a lot - trees, surrounding et al. I will try and share some on the blog, from time-to-time - situations/ surroundings or branding/ marketing/ communication. The fun variety will be driven by my principle of "laughing with, not at." I was dri...

    By • Feb. 9, 2008

  • Who Really Watches User-Generated Online Videos?

    One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency though, we come across clients...

    By • Feb. 4, 2008

  • Tale of Good Customer Service and Bad Customer Service at War within United Airlines

    This is a little off topic for this blog but it is a business blog and customer service is a passion of mine. In a past life I developed customer service training programs for a number of Fortune 100 companies. I know that many of you are frequent travelers and can relate to this saga. It is a l...

    By Bill Ives • Jan. 30, 2008

  • Drawing Lessons from Circuit City's Social Media Strategy

    Circuit's City Social Media Home PageI have recently been thinking a lot about social media's ability to drive customer satisfaction particularly if you are a challenger brand. Given the holiday season and CES, I took a look at Circuit City and Best Buy to see how the two electronic retail gi...

    By • Jan. 14, 2008

  • Service is what it's about - Threadless.com

    Threadless is the darling of the Web 2.0 t-shirt world. There are other vendors out there, but these guys have the lock on a big chunk of the market. Why? Well, it's because they pay attention to what I call the Three Cs of Social Networking (more on that in a post very soon) - communication, co...

    By • Jan. 10, 2008

  • Your Worst Corporate Nightmare Happens. Now What?

    This post isn't about whether or not AMD makes an X1950Pro AGP 512 video card that works with Vista or not. I don't know, and personally I don't care. The point of this post is whether or not, if you're in the corporate world, you currently have any idea what a lone individual in dispute with yo...

    By • Dec. 19, 2007

  • The Evolved CMO

    Forrester's CMO Group publishes some of the best CMO-focused research that even most Forrester clients will never see. Why? Because access to member-only research is one of the benefits of joining the group. However, CMO Group analyst Cindy Commander recently completed a report in conjunctio...

    By • Dec. 13, 2007

  • "Small Biz Social Media Spotlight: Trula Breckenridge"

    "Stick It To The Man" week marches on, showing those big wigs at the Blog Council that real people use social media everyday. Sometimes it's good for those of us in PR and Marketing to step back and see how those outside our industry use the tools we take for granted. This week, socialTNT highl...

    By • Dec. 13, 2007

  • Enterprise Suits Up for the Ride, but Seeks a Safe Landing

    This is what would happen if Santa were an Enteprise App and he tried to automagically incorporate 2.0 grooviness overnight. The irony just got the better of me... I've been wrestling with wretched old-school health forms all afternoon that will undoubtedly be, um, input or maybe scanned into...

    By • Dec. 9, 2007

  • Event Write-Up: Richard Binhammer (RichardatDELL) Speaks At Third Tuesday Toronto

    Richard Binhammer, aka RichardatDELL, dropped by Third Tuesday Toronto today for a fantastic presentation about the work Dell is doing in the social media space. I live-blogged the conversation, along with Connie Crosby (see our feeds here and here). To illustrate my perspective going in - I w...

    By • Dec. 5, 2007

  • In Boston for the Summit

    I just arrived in Boston for the SAP Influencer Summit. I'm especially pleased to host a session on CSR on Tuesday afternoon. We have invited some really top notch thinkers including: Graham Baxter from the International Business Leaders Forum in London. Until this past summer Graham was the lo...

    By • Dec. 3, 2007

  • The Power of Viral Marketing for Small Business

    Yesterday the Wall Street journal ran an article by Raymund Flandez on the power of viral marketing for small business under the tagline, "How to use video to expand your business in a YouTube world." The article contained some great examples of successful viral video campaigns across a wide var...

    By • Nov. 30, 2007

  • Webinar: Using Social Media to Grow Your Business

    A shameless plug: On December 7 @ 1PM ET, Seth Godin (ever notice Seth and I have the same barber!), Jeremiah Owyang and myself will be on a Webinar panel sponsored by myventurepad.com. We will be focusing on how to leverage social media to drive your business and focusing on such topics as:...

    By • Nov. 28, 2007

  • Entrepreneurial Angst: Managing Your Organization Thru A Crisis

    The term startup is synonymous with crisis. If you are in a startup and are not in a crisis at least once a year (more like every six months), then I'd submit that something isn't right. If your organization is taking the risks - on the product, go-to-market or investment side or you're being...

    By • Nov. 27, 2007

  • Intuit wastes $170 million

    What on earth was Intuit thinking when it agreed to shell $170 million for Homestead? Duncan Riley at TechCrunch says: Intuit, best known as the creators of the Quicken financial software package said that the acquisition would allow the company to offer web site creation and ecommerce solutio...

    By • Nov. 27, 2007

  • "CEO's guide to blogging." - piece I wrote for HT

    Yesterday's Hindustan Times carried a piece written by me. You can read it on the HT epaper archives: 21 November 200, Delhi Edition, HT2, Tech4U Page. My version of the text, a couple of words here and there :), is also pasted below: CEO's guide to blogging. How often does a new recruit in a ...

    By • Nov. 22, 2007

  • Social Media News Release for a 'Social Media'-based campaign

    I don't usually blog about client business, but this current campaign we're running for AppliancePartsPros.com is an exception imo because of the nature of the "news" itself. Appliance Parts Pros is a pure ecommerce internet company that has been growing steadily for 8 years now and they have...

    By • Nov. 19, 2007

  • "Dear Santa..."

    Few recent articles showcase the gulf between those who get social media and those who don't than this Orlando Sentinel piece by Staff Writer Anika Myers Palm dated today and entitled, "Savvy advice on customer service for the holidays." On the one hand, she quotes Richard Feinberg, director of ...

    By • Nov. 19, 2007

  • Tech Support - the HP Way

    Reading this gem (hat tip: Ben Casnocha) about the nightmare of trying to get HP support their PC's reminded me of my own horror story. Actually, not horror - just comedy. Anyway... yeah, I was weak, fell for the good deal at Costco, and got myself a Vista-loaded junk from HP. There's one com...

    By • Nov. 18, 2007

  • Dell's Journey in Word of Mouth

    Lionel Menchaca who is a Digital Media Manager at Dell (and blogger at Direct2Dell) told a full session at the WOMMA Summit/08 conference about the stumbles Dell had along the way to finding their sea legs in social media. He reviewed the Dell Hell/Jeff Jarvis episode (surprisingly - in a room o...

    By • Nov. 14, 2007

  • New Rule: No Picture, No Profile, No Posts

    We're delighted that so many of you have signed up for Social Media Today and added your blog to our Autopost system. But, here's the thing. A lot of you have not filled in any of your profiles, or uploaded a headshot, or done any of those nice little things that suggest you are really a "com...

    Nov. 14, 2007

  • Exclusive! The breaking news problem

    Ethan Kaplan of blackrimglasses, the Warner Music Group technology shaman and all-around smart guy, has a great post up about the pile-on effect that we all see from time to time on Techmeme, as well as a related problem: the incessant desire for "scoops" and "exclusives" that companies use to p...

    By • Nov. 14, 2007

  • The FASTForward Blog » Is IT looking over its shoulder at Web 2.0? [del.icio.us]

    "Perhaps the IT pros looking over their should just turn around, embrace the change, and take a leadership role. This is the example set by IBM..."Link to original post

    By • Nov. 13, 2007