Social Marketing: Page 409

  • What if Customers Were the Service? II

    More than one year ago I posed the question to Fast Company readers. It was one of the posts that got some of the more interesting comments. Admittedly, at the time my posts also got some visibility on the site - I cannot remember the last time any of them was linked to from any of the sections...

    By • Dec. 2, 2008

  • In Customer Service, You Are Always On Stage

    I am sitting in my local coffee shop (a big brand, not Sbux) and wondering what I want to blog about. I am the only customer sitting in here on a Saturday afternoon, so perhaps the employees forgot about me. What disturbs me is the LOUD conversation I am hearing behind the counter. "Wow, can y...

    By • Nov. 9, 2008

  • A NonProfit CEO Manifesto

    Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wan...

    By Ryan Moede • Oct. 28, 2008

  • The Wisdom of the Crowd or Mob Rule?

    I was perusing through my corner of the blogosphere today and ran across Chris Brogan's new project, Dad-o-matic. It's a cool multi-author blog covering mens' perspective on raising kids. I don't have kids but I love the concept and some of the perspectives. I came to a particularly hard sto...

    By • Sept. 22, 2008

  • Reallife Community Animation

    I just got back from my summer vacation. I was in Tunisia in a hotel called "El Mouradi Club Kantaoui". Why am I telling you this? Because during those 7 days I spent there I had a great pleasure of watching people called "Animators" who did what we do online - offline. They were animating the ...

    By • Sept. 16, 2008

  • Creating Community Between Employees and Vendors

    <!--/*--><![CDATA[/* ><!--*/ <!-- @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } --> /*--><!]]>*/ My head has thoughts to share during my return from Appliance Summit in Boston. This was a gathering of Best Buy store supervisors w...

    By • Sept. 15, 2008

  • Employee-First Philosophy...Resistance is Futile

    I have recently launched into a new career, professional speaker and consultant. To assist me with this new endeavor I have secured the services of Cathleen Fillmore, president of Speakers Gold, a successful speakers bureau. (http://www.speakersgold.com/) I completed a fifty question assessment...

    By • Aug. 6, 2008

  • Social Media Ball Dropped by Canadian Business?

    Social Media Ball Dropped by Canadian Business? Had an interesting meeting this morning with the director of sales for a corporation that creates and maintains online communities for business, industry, governmment, and associations. The discussion involved the acceptance levels for social me...

    By • Aug. 6, 2008

  • Community Lessons from Viva.nl

    Through Rethinking Media (a Dutch site) I stumbled upon some excellent advice for community managers from Sanne Walvisch, who is the manager of 'young women online' at Sanomo Publishers. The information was first published at Erwin Blom's blog (again, a Dutch site). Unfortunately, all these lin...

    By • Aug. 5, 2008

  • 6 Ways to Promote an Online Community

    It's easy to set up an online community. Buy some hosting, pick the tool of your liking and without too much effort you should have set up a 'community' in no time. However, just because you call it a community (or the software vendor does!) doesn't make it a community. What you have done so fa...

    By • Aug. 4, 2008

  • Customer Service Pays

    After the horrible service from ING and the equally good service from Bank of America I'm currently sitting at B of A opening up more services with the bank. Good service pays off for everyone and can often trump effective marketing...and in fact becomes effective marketing. At least to the read...

    By • Aug. 2, 2008

  • Social media smackdown...37signals & Freshbooks Disagree On Customer Service 2.0

    There is a fascinating "smackdown" of sorts going between two leading Web2.0 companies which raises some very interesting questions about the future of customer service and what customers really want. Ok, maybe not so much a smackdown as a philosophical difference of opinion, but its one worth ...

    By • July 28, 2008

  • Community: PR or Marketing? Does It Have to be Either/Or?

    There have been several interesting posts lately along the lines of Jason Fall's post, "Social Media is the Responsibility of Public Relations" and Jim Tobin's excellent overview and this one from Jason Kintzler on MyVenturePad questioning where the responsibility for community projects and s...

    By • July 27, 2008

  • Twitter Friends

    I have 165 "follower requests" on Twitter, 17 "friend requests" on Facebook, and 72 "invitations to connect" on LinkedIn. And I don't know what to do. These numbers no doubt are minuscule compared to those of the more prolific users of these prevalent social media platforms. I just wonder i...

    By • July 22, 2008

  • We Are Media: The Social Media Starter Kit for Nonprofits

    Interested in "working wikily"?Join me in the WE ARE MEDIA project, hosted by NTEN. The goal of this wiki is to provide a source for strategies and tools in the social media sphere specifically for NONPROFITS.More info is here.Here's the mission:We Are Media is based on the beliefs that: * With ...

    By • July 9, 2008

  • Comcast Cares - Customer Service Through Twitter

    Twitter may not have the user base of Facebook or MySpace, but as social networks go, Twitter contains a dense population of internet early adopters and technology evangelists. Scattered among the millions of 140 character messages floating through Twitter each day, when it isn't down due to c...

    By • July 1, 2008

  • Is there any premium fee for social media leaders

    Premium belongs to leaders. Economics rules tell us that when you're in difficult competition, with markets, products, etc, you need to be the example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy...in the lights, under pressure...

    By • May 20, 2008

  • A CMO's Guide to Brand Management through Social Media

    Here is my TheLadders.com column for this month: In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous "DELL Hell" blog post. In his blog post he stated "I just got a new DELL laptop...the machine is a lemon and the service is a lie." It ...

    By • May 7, 2008

  • PitchEngine- An Introduction to Social Media PR

    I recently formed PitchEngine as a platform to share ideas, successes and failures pr pros have had introducing social media into their PR campaigns. We all know the tools are there- Todd Defren's SMNR 1.5, Brian Solis's PR 2.0, and countless web apps that make two-way communication with media p...

    By • April 21, 2008

  • I am now a believer in Twitter, I think

    Last weekend my laptop crashed. When I restarted it, it said that the systems.32\hll.dll file was corrupt and that I need to reinstall it. I called Dell, they couldn't help me. I stressed about it all night because I have some really important data there. So Sunday morning, I brought my laptop ...

    By • April 9, 2008

  • Community & Customer Service

    Hello future readers! As you're likely aware, I'm at SXSW today. Past Jake has written this entry so you wouldn't be lonely while he was in Austin having fun. And in the spirit of great conference panels, check out Brian's "Community and Customer Service" panel from a few weeks ago. Link to o...

    By • March 7, 2008

  • Social network for decison makers

    It's YASN -Yet Another Social Network. It's called Kluster. But this one caught my interest not only because it's in the realm of decision making, but because it's more about productivity and collaboration, and less about befriending people. Besides sounding flaky ("What is our business model? d...

    By • Feb. 26, 2008

  • Where is My Business?

    Much has been written about online branding for individuals and businesses. Advertisers are flocking to social networks with the aim of insuring their presence within personal networks that have affinities for products or services offered.Traditional advertising approaches are aimed at attracti...

    By • Feb. 26, 2008

  • What Are Consumer Vigilantes?

    The March 3rd issue of the Business Week cover story is titled "Consumer Vigilantes" which addresses the power of the social web in revealing stories of both poor and good customer service. The article says "For companies that don't tend to their customers, the consequences can be dire. Consum...

    By • Feb. 24, 2008

  • Recession-Proof Your Business and Get J.K. Lasser's Small Business Taxes 2008 FREE

    My mother always believed that the next Great Depression was right around the corner...so she never threw away a rubber band. Whether there or not we are in a recession is open to debate but it wouldn't hurt to prepare for the worst by looking at ways to cut expenses without disrupting your bu...

    By • Feb. 13, 2008