Social Marketing: Page 409

  • Social Media Analytics: Three lessons for success

    Last week I had the opportunity to present my views on social media analytics at Business Insider's Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussi...

    By • Nov. 10, 2011

  • Not Tweeting, and Not Feeling Guilty About It

    Not too long ago, I was talking with a few nonprofit executives about communications issues they face. A huge issue, not surprisingly, is time and resources to undertake communications programs. Another is using social media strategically and effectively.One senior executive told me," I'm not tweeting and I'd really like to not feel guilty about it." And once again this was a reminder, that just because a tool exists doesn't mean you have to use it or even that it is the right tool for your organization.

    By • Nov. 2, 2011

  • Why Your Company Needs a Social CRM and Not Just a Community Manager

    Kathy O'Reilly, a rep from the job-recruiting site, Monster.com, recently said in an interview with the LA Times that "the number of social media-related jobs on Monster has surged 75% over the last year." If you are a recent community manager hire, or you recently hired a community manager, you...

    By • Nov. 1, 2011

  • 5 Reasons Why Ignoring Negative Social Media is a Career Ender...

    Despite the overwhelming evidence of the impact of Social Media on the perceived public image of a business, many Customer Service (CS) and Public Relations (PR) executives still handle negative Social Media (blogs, Facebook, Twitter, Foursquare, Yelp, etc.) by ignoring the bad publicity. One can...

    By • Nov. 1, 2011

  • Social Media and Non-profits

    Are you looking for ways to use social media to advance your cause?Non-profits have many of the same opportunities in social media as for-profit businesses-it's just a matter of altering the strategy. Non-profits can focus their social efforts to drive awareness, share their story, cultivate dono...

    By • Oct. 26, 2011

  • Social Media Rule of Thirds to Grow Membership

    For the last three years, I've been a part of Ad 2 San Diego, a non-profit organization of advertising professionals ages 32 and younger. I've served as the Social Media Chair, the Director of Communications, and this year am currently serving as their Secretary of State. My primary responsibili...

    By • Oct. 25, 2011

  • Social Media and Word-of-Mouth Advertising In a Digital Age

    Most of us understand the importance of word-of-mouth advertising to our business. We know that spending money on marketing a service or product that has a bad reputation with consumers, and not doing anything about it, is similar to burning money. People will only be reminded of the problems...

    By • Oct. 25, 2011

  • Entrepreneur Success: 15 Tips to Zoom Business and Life

    Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded?

    By • Oct. 23, 2011

  • The Power of Curation

    Flickr by Leo Reynolds Guest post by Paula Goldman The wisdom of crowds, the insanity of crowds. Mention the word "network" to most people and their reactions tend to sway between these two polar extremes. It's either "crowdsourcing is the answer to everything" -or it's a complaint that social ne...

    By • Oct. 21, 2011

  • Turning Lemons into Lemonade: Will It Work for BlackBerry?

    Earlier this month, BlackBerry users were stunned by the massive service outage. RIM customers particularly in Europe and South America have experienced difficulties in accessing messages with some email delays as well. Canadian-based RIM said that the huge outage was caused by a certain bug, mos...

    By • Oct. 21, 2011

  • Online vs. Offline Fundraising Debate: Which Channel Rules? [INFOGRAPHIC]

    Are you searching for ways to raise more money? How about reach new donors or activate old ones? Maybe you're trying to get more from existing donors?Any way you slice it, fundraising is a necessity for most nonprofit organizations. Focusing your fundraising strategy on the right things and opti...

    By • Oct. 14, 2011

  • What 'Community' Means to Me: 17 Teenage Perspectives

    Part 1 of 2: teenage perspectives on community and trust While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday - as I was at Westfield High School's "Entrepreneurship 101" class (the second session to be...

    By • Oct. 8, 2011

  • 4 Reasons Your Company is Failing at Social Media

    The truth is, most business owners don't know squat about social media. And that's ok. The problem is they're too stubborn and proud to admit it.For every social media success story there are hundreds of businesses struggling to establish any type of online presence. Here are four reasons your ...

    By • Oct. 6, 2011

  • 41 Signs You Are NOT a Social Business

    We've all seen the begging pleas of the wanna be social business:

    By • Oct. 2, 2011

  • LinkedIn: A Staff Recruiting Tool for Nonprofits Too

    For nonprofits, recruiting is the elephant in the room. A huge turnover in executives will take place in the next five years as Boomers hand off to younger staff, according to a Meyer Foundation report. Idealist.org reports that front-line staff and fundraising experts will also be needed but it...

    By • Sept. 30, 2011

  • How Small Businesses Can Stay Ahead of the Facebook Changes

    The biggest loser in the recent Facebook changes is small business. Many of you were relying on Facebook as a free platform where you could develop a loyal community of fans that might "like" and "share" and "comment" in the hopes that others would see and do the same, and ultimately be converted...

    By • Sept. 27, 2011

  • What Made "Brand Anna" - the Perfect Advertising Campaign in India?

    The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there a...

    By • Sept. 26, 2011

  • Why Tweet?

    "Why should I be on Twitter? No one cares what I'm doing and I don't care what they are doing."This is the most common answer for people who aren't currently using the social media platform when asked about it. That's the easy answer, but let's dig a little deeper into why people give that answe...

    By • Sept. 26, 2011

  • Handmade: The Future of Community-Based Markets

    Handmade: The Future of Community-Based Markets Etsy CTO Kellan Elliot-McCrea talks about how Etsy is creating opportunities for people, and the future of "handmade" in the marketplace. About the Maker(s)Kellan Elliott-McCreahttp://www.etsy.com Date: Sun, 18 Sep 2011 13:00:00 -0700 Location: Que...

    By • Sept. 19, 2011

  • The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

    You know how a 3-legged stool works, right?If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up.The online world has a similar 3-legged stool - SEO, Email and Social. All three...

    By • Sept. 8, 2011

  • 'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter

    Last week SMT was pleased to interview Sandy Carter, IBM's Vice President of Social Business and Collaboration Solutions Sales and Evangelism about "social business" and Sandy's reading of the organizational changes that give meaning to the term. SDC: How did IBM come to understand that it has a ...

    By • Sept. 8, 2011

  • Don't Let Customers Become Angry Birds on Twitter

    Recently I learned a hard lesson in customer service. A customer tweeted me about an issue experienced after an update. I replied in 140 characters as my tweet field dictates and attempted to help. I thought it was a perfectly pleasant tweet, but I was met with a reply that included "please don't...

    By • Sept. 6, 2011

  • Social Media, Suicide, and Ending the Taboo on Discussing Mental Illness

    Nearly 700 blog posts have been written (according to Google Blogsearch) about Trey Pennington's suicide on Sunday. Somebody's even curating a collection of these posts.

    By • Sept. 6, 2011

  • Social Media Is a Journey, Not a Marathon or Sprint

    There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While, I believe these three key salient points are spot on... Plan: Just like you would never run a marathon without proper planni...

    By • Sept. 3, 2011

  • Can Stories Be Data?

    Flickr Photo by Caramel - Creatives Common Licensed Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data Re...

    By • Aug. 31, 2011