Social Marketing: Page 411

  • Social Media, Foundations, and Grantees: What Works, What Doesn't?

    This week I attended Center for Effective Philanthropy's conference "Better Philanthropy: From Data to Impact" where I participated on a discussion panel about social media, foundations, and grantees. Vincent Stehle moderated and other panelists included Paula Goldman, Omidyar Network, Jacob...

    By • May 12, 2011

  • Ning Rebrands Itself as a Paid Social Media Platform

    The idea of social media is to give your audience a place where they can share their ideas and you can engage with them on a topic. This means that some are looking for ways that go beyond Facebook and Twitter.Ning is one platform that has been in use for a few years. It allows members to create...

    By • May 12, 2011

  • How Mature Is Your Nonprofit's Social Media Practice?

    Click Through to Flickr for Attributions In our book, Networked Nonprofit, we describe the principles for becoming a networked nonprofit - a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. Networked nonprofits are experts at using new media...

    By • April 28, 2011

  • Utilizing Social Media for Customer Service

    Your customers may be asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall, Is There Anybody Out There?In today's competitive landscape customer service is more important than ever, and a company's reputation for satisfying clients has never been s...

    By • April 27, 2011

  • The Cultural Imperative For A Social Business - Part 2

    Social media is "growing up" and becoming part of organizational process, graduated from being a single person who tweets to see "what sticks". That much we know. We also know that for an organization to be truly successful, it needs to be both: social externally and internally. Company culture ...

    By • April 22, 2011

  • The Cultural Imperative For A Social Business

    Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose broken processes and are forcing employees to work ...

    By • April 22, 2011

  • Web 3.0 - Let's Find a New Title...

    Many web evangelists are sharing their views about the future of the next web these days. What will The Web 3.0 be, and how will it be named? For years people have foreseen The Semantic Web. Some might say, it is The Mobile Web, and know how to illustrate the opportunities (i.e. Augmented Reality...

    By • April 21, 2011

  • 10 Social Media Promises: Can Your Company Keep Them?

    Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online, because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the ...

    By • April 13, 2011

  • Social Media Policy Best Practices: Trust Is Cheaper Than Control

    I've been a little obsessed with using sticky notes in workshops as a reflection and visualizing tool for network and social media strategies. At a recent all-day workshop, I used them to help participants consolidate what the learned in the morning. Photographing them has been an excellent s...

    By • April 6, 2011

  • Using social media in times of crisis

    On 4 April, I attended Social Media in Times of Crisis - a symposium held by the Eidos Institute at the State Library of Queensland in Brisbane. The day was designed to address a number of issues covering public and government use of social media tools in crisis situations, use by first and subse...

    By • April 5, 2011

  • Enterprise Culture: Borrowing A Page From City Planning

    I attended the Dachis Group Business Summit a couple of weeks ago, and one of the sessions that impacted me the most was Dave Gray's "The Connected Business". Gray's talk was a riff off his blogpost by the same name, which positions a modern company as a complex, living organism that no longer f...

    By • March 30, 2011

  • Small Business Marketing: Making the Most of LinkedIn

    Small business marketing can be tricky. In my experience working in marketing for small business organizations, I have learned that most small business leaders do not realize the importance of marketing, lack the resources for it, and do not adequately budget for marketing activities. In just the...

    By • March 30, 2011

  • Online & mobile disaster relief efforts for Japan

    There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including so...

    By • March 25, 2011

  • Harnessing the Power of Twitter-Twestival 2011

    When Amanda Rose began was organizing a London Tweet-up with some of her friends in September 2008, she came across some interesting results. By connecting with the right people on the popular social network, she was quickly able to grow an event in two weeks from a gathering of friends to a sold-out 250-person (er, Twitter user) event, all to benefit a local charity.

    By • March 23, 2011

  • Social Giving for Japan

    A few weeks back I shared a note about LivingSocial's Amazon deal. My intention was less about sharing a great deal, and more about demonstrating the volume of redemption taking place in this new social commerce space. Yesterday LivingSocial went global. In a great way. Their offer (which has been extended for a two day period vs the normal 24 hours) is a 100% match of your $5 d

    By • March 19, 2011

  • Research Findings Highlight the Evolution of Social Business

    I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by

    By • March 16, 2011

  • EdgeRank - What Does It Mean for Brands?

    The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. With post impression rates...

    By • March 15, 2011

  • How To Use Words Wisely

    Image by Joaquin Villaverde Photography via FlickrThe designer for Christian Dior, John Galliano, was fired after a video surfaced that showed his anti-Semitic rants at a Paris bar. Words can be dangerous because they trigger our thoughts and emotions. Galliano joins a long list of celebrities wh...

    By • March 14, 2011

  • Social Media Marketing: Are we outsourcing our brain?

    Marketing has always relied on external agencies to support its mission. This reliance transcends beyond the typical functions, such as PR, advertising and direct/email marketing, and it is not atypical for many companies (and I am not referring to just early-stage companies) to 'outsource' core...

    By • March 10, 2011

  • 3 Practical Reasons for a Small Business to Blog

    3 Practical Reasons For A Small Business To Have A Blog To blog or not to blog ... that is the question. I talk with small business owners all the time aboutthe virtues of adding a blog to their website, and the reaction is usually the same - I don't want a blog. Let's face it; most small bus...

    By • March 10, 2011

  • E-Mediat Day 3: Digital Activism

    Mary Joyce leads a session on digital activism using the Story of Electronics Beirut Diary: I'm in Beirut for the week as part of The E-Mediat project, a capacity building project that leverages a networked approach. I'm the lead for Zoetica where my role is to deliver training, advise on the ...

    By • March 2, 2011

  • Social Media's Role in Disaster Relief

    Social media has proven to be an excellent marketing tool for companies, but the greater power social media becomes undoubtedly apparent at certain times. One of those times is now, as many of us woke up Tuesday morning to the devastating news that an earthquake rattled the lives of those in Chr...

    By • March 2, 2011

  • E-Mediat: Day 2 - The Networked NGO in the Arab World

    By • March 1, 2011

  • E-Mediat Day 1: A Networked Mindset To Capacity Building

    Photo by @sdarine Beirut Diary: I'm in Beirut for the week as part of The E-Mediat project, a capacity building project that leverages a networked approach. I'm the lead for Zoetica where my role is to deliver training, advise on the curriculum and coaching methods, model transparency, ...

    By • Feb. 28, 2011

  • The Limits Of Online Influence

    On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that hav...

    By • Feb. 28, 2011