Social Marketing: Page 411

  • "Social Media at War"

    It's Veteran's Day and in several parts of the world, US troops are fighting. Most didn't choose to fight in this war, and most don't really have a way to voice their concerns. With social networking access restricted, are troops removed from the new media frenzy? When polling friends for a V...

    By • Nov. 13, 2007

  • Oracle, Google, ICAEW supporting startups

    Here's a bit of encouraging news. Mike Butcher at Techcrunch UK says ICAEW is among those supporting the upcoming Creative Business Accelerator event in London this Friday. The other players in the line up are none too shabby either: The event is being funded by the London Development Agency a...

    By • Nov. 12, 2007

  • Starting Up MyVenturepad: Let the Conversation Begin!

    About six months ago, my partner Robin Carey and I approached Don Bulmer, head of Industry Influencer Relations at SAP, the major enterprise software firm, with an idea: Let us help you increase your visibility and influence in the small business market by sponsoring an online business communi...

    Nov. 12, 2007

  • Improving Customer Service

    Jeff Nolan rants about his bad experience with Frontier and United Airlines. Nothing new there, we all have our own horror stories. (My "favorite" one is the Christmas flight to Los Cabos, which was supposed to be a 3-hour quickie and became a day-and-a-half nightmare by way of Phoenix, airport...

    By • Nov. 10, 2007

  • Airline-speak from Singapore Airlines

    This blog covers the difference between sterile corporate-speak and the language of ordinary people, even in the line of work. I came across this example of Singapore Airlines speaking in, shall we say, code. "All we ask of customers, wherever they are on our aircraft, is to observe standards ...

    By • Nov. 7, 2007

  • Somtimes Inspiration can come from Odd Places

    Meet Blake Comeau. He's now playing right wing for the Bridgeport Sound Tigers, a AAA hockey team, but he recently played with the New York Islanders of the NHL. As those of you who know me well are aware, I do have some post-college-graduation hockey experience. But it's nothing like these guys...

    By • Nov. 5, 2007

  • Idea Bar #8: Nonprofit Widgets in the age of OpenSocial

    With this week's announcement from Google of OpenSocial - essentially creating a uber-platform to eclipse all platforms (i.e. Facebook) - and the news that MySpace has joined, widgets suddenly became a lot more relevant. The promise behind the Open Social move, whose API became available late l...

    By • Nov. 4, 2007

  • To your customer, it's one company

    Having worked at and with large organizations for a long time, I'm constantly amazed at how dissociated the various departments are in a company. While the success of marketing and customer service are, for example, completely tied to each other they tend to talk very little, if at all. To you...

    By • Nov. 3, 2007

  • Flight attendants on Southwest are never "on message." That's a good thing.

    No matter what I have said about Southwest Airlines, I have to hand it to their flight attendants for not indulging in corporate-speak. Nor communications guide in their back pocket. No tact, even. At least they don't talk as if someone gave them a work off a template. Carole Adams shares this...

    By • Nov. 3, 2007

  • Wells Fargo « Who 2 E2 [del.icio.us]

    Interesting case study on blog, wiki, social media at Wells Fargo: "Wells Fargo claims to have been the first US bank to venture into several Web 2.0 areas including internal and customer facing blogs, MySpace and having a VP of Social Media."http://feeds.feedburner.com/~r/ikiw/~3/178986397/

    By • Nov. 3, 2007

  • Conflict resolution blog style

    I wrote a piece ripping into Facebook for its Orwellian customer service and treatment of Jon Swift, a well known American humourist who was unceremoniously kicked off of Facebook. It's a story that isn't so far removed from this one I penned about Sage.According to Wired: UPDATE: Looks like su...

    By • Nov. 1, 2007

  • Paid Volunteerism, the New 'Philanthropic' Trend

    Very interesting article from Tuesday's New York Times highlighting the trend for "paid volunteerism." The article highlights Frederick A. O. Schwarz Jr., the retired Cravath Partner and heir of the F.A.O Schwarz fortune. Stated Schwarz: <!--[if !supportEmptyParas]--><!--[endif]--> ...

    By • Oct. 26, 2007

  • The In Crowd

    We Are Smarter Than Me is a book project with which I've been involved professionally for much of the last year. It's not just any book, but the first to look at how companies have successfully deployed collaborative and social networking technologies and architectures across their enterprises...

    By • Oct. 16, 2007

  • Tapping Customer Advocates

    Time was when getting customers to buy your product or service was good enough. Repeat business was even better. Now we want them be our advocates -- without paying them. From a marketing perspective, their word is invaluable in reaching other prospective customers. From a customer service pers...

    By • Oct. 9, 2007

  • For Small-Business Loans, Uncles May Beat Uncle Sam

    Los Angeles Times: For Cassandra Cooper and Rewa Scott, getting a bank credit line backed by the Small Business Administration was a welcome infusion for their temporary-employee firm. Then disaster struck. The company lost its biggest client, and the bank, California Bank & Trust, wouldn't...

    June 8, 2007

  • Who Are You and Why Are You Calling Me That?

    By Dennis D. McDonaldCommunities. Connections. Contacts. Families. Fans. Favorites. Followers. Friends. Groups. Neighbors. As you jump from one online "social" group to another, these are the categories you need to juggle. Depending on the system you are using, association with such categorie...

    By • May 25, 2007

  • TLE-2007: Attending IBM's Technology Leadership Exchange - Social Computing in the Enterprise, Where Art Thou?

    Tags: IBM, TLE, PLTE, Technical Leadership Exchange, TLE-2007, IBM Technical Community, Innovation, Knowledge Sharing, Knowledge Management, KM, Collaboration, Communities, Social Computing, Social Software, Social Networking, Social Media, Enterprise 2.0, Web 2.0, Blogs, Blog Central, Wikis, W...

    By • May 21, 2007

  • Communispace - the Final Frontier

    Way long ago, Jerry Bowles and I had the experience of working with Diane Hessan, who headed up The Forum Corporation, a consulting firm that focused on customer retention and loyalty. Diane was brilliant, creative, and likely to call you at bed-time to pursue a new idea. Imagine how delighted ...

    By • May 15, 2007

  • Twitter Tool Proliferation

    Everyone (including us) seems to be creating fun gadgets and mash-ups using Twitter's API. Here is a list from the unofficial Twitter wiki: BBC News - Get BBC news headlines via twitter. Main news feed, and individual news channels available. EgorCast Now you can call in your Twitter posts. Ego...

    By • April 26, 2007

  • Social Media and the World Bank

    Pierre Wielezinski, a Communications Officer at The World Bank, and I presented to a great group of Internet pros from all over DC - government, non-profit, and commercial companies. Pierre offered tons of insight about what it means to be a social media evangelist inside an organization bolted...

    By • March 30, 2007

  • Runaway Brands

    For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first "community 2.0" conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conferenc...

    By • March 16, 2007

  • Community with a Capital "C": Who Will Follow Craig Newmark?

    For the past few weeks, I have been struggling with the way people in my tribe â€" marketing people, PR people, communications consultants â€" use the word community. There appears to be a lot of interest in creating communities that serve corporate interests, but little desire â€" or interest,...

    By • March 13, 2007

  • Nonprofits and the Future of Social Networking

    By Dennis D. McDonaldThanks to a note provided by Sam Huleatt I attended a luncheon session last week in Washington DC titled "Leveraging Social Networks for Progressive Organizing." I got an earful about how social networks are being used by nonprofits, election campaigns, and social action gr...

    By • March 12, 2007

  • Building Rich Communities With Wikis

    Jim Groom, Nancy White, and Dick Carlson have blogged my session from Northern Voice, and I must say it's fascinating and really valuable to go back a couple days later and see what I said. I think so often what we say in presentations is lost if not captured in some tangible form, and these pos...

    By • Feb. 27, 2007

  • The Social Community Ecology

    (NOTE: I'm moderating a panel at SXSW called "Community Ecology: Finding Balance When Working with Fan Groups". As I prepare my notes and thoughts, I'm going to be blogging more on this subject)I've...link to original post

    By • Feb. 26, 2007