Meta Provides AI Options To Help Brands Engage With Customers via DM

New AI tools for your messaging engagement and promotions.

By Andrew Hutchinson • June 18, 2024

Threads Launches API To Facilitate Broader Posting and Analytics Options

A big step for Threads’ growth.

By Andrew Hutchinson • June 18, 2024

X Is Losing Ground as a News Source per Report

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

By Andrew Hutchinson • June 17, 2024

TikTok Will Enable Businesses To Create Their Own Virtual Characters

Virtual influencers are coming to TikTok. 

By Andrew Hutchinson • June 17, 2024

YouTube Is Testing Its Own Version of Community Notes

YouTube’s taking a page out of X’s playbook. 

By Andrew Hutchinson • June 17, 2024

Reddit Launches Updated Conversation Ads

New options for your Reddit campaigns. 

By Andrew Hutchinson • June 17, 2024

Meta Delays AI Roll-Out in Europe Due To Data Usage Concerns

Meta's been forced to put its AI plans on hold in Europe due to a regulatory challenge.

By Andrew Hutchinson • June 16, 2024

YouTube Expands Test of Chat Topic Sorting To Live Streams

YouTube's expanding its AI-generated chat summaries test once again.

By Andrew Hutchinson • June 16, 2024

Threads Adds Live MLB Scores To Encourage Sports Engagement

Users can now track the latest discussion points as they come up, which could be a big winner for the app.

By Andrew Hutchinson • June 13, 2024

X Launches Advanced Analytics for Premium Subscribers

Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.

By Andrew Hutchinson • June 13, 2024

YouTube Tests Image-Based Search via Google Lens

Relevant YouTube clips could help users better understand what they’re looking at.

By Andrew Hutchinson • June 13, 2024

WhatsApp Expands Video Group Chats to 32 Participants

More participants can be displayed on screen, facilitating enhanced interaction in group chats.

By Andrew Hutchinson • June 13, 2024

Threads Tests Updated Link Preview Display for Instagram Posts

The process displays single image and carousel posts from Instagram as full-size images in Threads, with the creator’s handle overlaid. 

By Andrew Hutchinson • June 12, 2024

Most X Users Rely on the App for News Content, Research Shows

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

By Andrew Hutchinson • June 12, 2024

Google Adds WhatsApp Integration for Business Listings in Brazil

Google Search users in Brazil can initiate a WhatsApp chat directly from search results for local businesses. 

By Andrew Hutchinson • June 11, 2024

Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify

DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

By Andrew Hutchinson • June 11, 2024

BeReal Sold To French Video Game Developer for $500M

Voodoo plans to launch ads in the app and to grow its active user base to 100 million.

By Andrew Hutchinson • June 11, 2024

YouTube Tests QR Codes for Channels, User-Generated Shorts Effects

Creators can now access a unique QR code for their YouTube channel to help facilitate broader connection.

By Andrew Hutchinson • June 11, 2024

YouTube’s Updated Desktop UI Is Now Available to All Premium Subscribers

The refreshed viewing experience is intended to make it easier to find related content and engage with comments.

By Andrew Hutchinson • June 10, 2024

OpenAI Appoints Former Leaders from Nextdoor and Instagram to Its Team

OpenAI is setting itself up for the next stage of growth. 

By Andrew Hutchinson • June 10, 2024

YouTube Tests Comment Topic Sorting on Shorts Clips

The new sorting process uses AI to detect common themes within video comments.

By Andrew Hutchinson • June 10, 2024

Instagram May Soon Enable You to Cross-Post Stories to WhatsApp

This could be a new opportunity to reach a wider audience with the same amount of content.

By Andrew Hutchinson • June 9, 2024

Threads May Be Looking to Change How Hashtags Work in the App

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use. 

By Andrew Hutchinson • June 9, 2024

WhatsApp Channels Is Now up to 500M Users

WhatsApp Channels is a one-to-many broadcast messaging option.

By Andrew Hutchinson • June 6, 2024

Meta Previews Business Messaging Updates at ‘Conversations’ Conference

Meta’s unveiled a range of new business messaging considerations.

By Andrew Hutchinson • June 6, 2024