Social Media Updates: Page 328

  • How to Maximize LinkedIn to Widen Customer Reach

    Since its launch in 2003, LinkedIn has grown into a massive social media presence with more than 300 million users. For companies, it has become a reliable platform for reaching out to both their business partners and target customers. While it can tune up your company's image, it could also crea...

    By • Dec. 30, 2014

  • Awesome Things Brands Did on YouTube, Facebook & Twitter in 2014 [INFOGRAPHIC]

    Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media.Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.Laugh, cry and cringe at the best Facebook, Twitter and YouTu...

    By • Dec. 29, 2014

  • Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

    Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!The infographic below, designed by TheWholeBrainGroup, is loaded with easy-to-follow suggestions and tips that will help you ...

    By • Dec. 28, 2014

  • Using Your Facebook Page Cover Photo to Get Noticed

    Social media is here to stay and if you don't do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won't have the opportunity to interact with them. No interaction equals no eventual sellin...

    By • Dec. 27, 2014

  • 11 Social Media Trend Predictions for 2015

    So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante' was too scared to write about...Oh come on, it couldn't have been that bad. The...

    By • Dec. 26, 2014
  • SMT Expert

    7 Data Points Proving What Works on Instagram

    Shiny new social media toys come and go, however Instagram has come into its own as a mainstay for the digitally savvy. As Instagram grew in popularity, marketers began circling the mobile app like sharks circling prey. Many marketers have dove into the app and tested out engagement strategies th...

    By • Dec. 24, 2014

  • How Six Major Industries Post on Facebook [INFOGRAPHIC]

    As many marketers know, there's no such thing as a "one size fits all" strategy for all companies. Brands must take industry, company size, demographics and a whole host of other factors into account when embarking on the neverending quest for bigger returns and better performance. This, of cours...

    By • Dec. 23, 2014

  • Facebook's New Feature Set to Improve Quality of All Images Uploaded There

    Do you love to click photos with your iPhone? It surely can be an enjoyable pastime, even if you are not a great photographer. But will you be able to manage every aspect of photography in the right manner? Make your clicks picture perfect?Probably not. It's difficult to ensure a lot of things. Y...

    By • Dec. 23, 2014

  • How to Improve Your Engagement on Google+ [INFOGRAPHIC]

    As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.If you saw Pagemodo's Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals...

    By • Dec. 22, 2014

  • Social Media Around the World [INFOGRAPHIC]

    Whether it was mourning the loss of an entertainment hero or fueling a political protest, social media was empowered while empowering the people.Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day.Their study found th...

    By • Dec. 22, 2014

  • 4 Advanced Targeting Tactics for Facebook Ads

    With more than 1.35 billion users around the world, there's a good chance that the target audience for any business can be found on the social network. That's great in principle, but in reality, it's about as helpful as saying, "There are fish in the ocean." Marketers need to know how to fish for...

    By • Dec. 19, 2014

  • Facebook's New Search Function: Useful or Creepy?

    The success of Facebook's new search function depends entirely on how well users respond to the perceived benefits of the feature vs. its potential creep factor. When Facebook first announced the new search tool, people were quick to point out its potential to unearth old and embarrassing posts, ...

    By • Dec. 19, 2014

  • Why Is LinkedIn the Most Powerful Business Network?

    This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, "the...

    By • Dec. 17, 2014

  • How to Use Twitter Cards in Social Media Marketing

    Twitter Cards enable publishers to attach media experiences to tweets - beyond the 140-character limit.They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you d...

    By • Dec. 16, 2014

  • Facebook Page Introduces New CTA Buttons

    Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th - new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important - but often forgotten - part of the design of any piece of marketing. How are you supposed to get your po...

    By • Dec. 16, 2014

  • Google+: How to Become an Influencer

    You may or may not be totally comfortable with Google+ for business but it is very important that you don't underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely im...

    By • Dec. 14, 2014

  • How to Get Twitter Followers Who Actually Matter

    Do you struggle to get Twitter followers who actually produce results for you in your business?Social media isn't a popularity contest - it's a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it's possible to have 50,000 meaningless followers...

    By • Dec. 12, 2014

  • Using Social Media for Your Gift Shopping

    Social media can tell you a lot about a person. Facebook lets users share everything from the music they're listening to on Spotify to the status of their romantic relationships. LinkedIn provides cues about their careers, as well as their aspirations. Pinterest tells us what foods, places and de...

    By • Dec. 9, 2014

  • 23 Reasons Why People Spend More Time on Social Media

    From Twitter to Facebook and LinkedIn to Instagram, people are sharing their more of their lives online than ever before. Why people spent more time at social media websites than other websites is far from a mystery, however. Here are 23 reasons why people spend more time at social media when the...

    By • Dec. 9, 2014

  • World Aids Day Campaigns

    Feel No Shame, We Are All CleanYesterday, Prince Harry announced the #FeelNoShame Campaign in which he encourages people to take to social media and share their secrets in order to combat the stigma that surrounds HIV. Alright then, here goes. When I first played on a Super Nintendo all back whe...

    By • Dec. 5, 2014

  • The Changing Faces of Facebook

    This article tells us that Facebook, despite reports and dramatic claims, is not fading into the distance. It's not being drowned out by the loud noises created by Whatsapp, Instagram and Snapchat - it's just changing.But changing how?First, some statistics.It's the first social media platform to...

    By • Dec. 4, 2014

  • How to Use Twitter Search to Uncover Opportunity

    One of the best kept secrets in social media (or maybe not) is that Twitter is an invaluable search engine. Oddly enough, the truth is that every time you click a hashtag, you are using Twitter Search. Though the wealth of knowledge and exceptional opportunity that lies behind that Twitter search...

    By • Dec. 4, 2014

  • Social Media Data Not As Foolproof As Once Thought?

    Writing's On The WallSince the inception (and subsequent boom) of social media, its ability to aggregate and forecast public opinion has become greater and greater. Instead of being the also-ran to traditional polling and public surveys it once was, social media has risen through the ranks to bec...

    By • Dec. 3, 2014

  • Should You Run a Sweepstakes or a Contest?

    You're looking to grow your business, increase social engagement, and drive sales, so you stumble upon the world of sweepstakes and contests. But, what's the difference between the two? Should you run a sweepstakes or a contest? What are the use cases? Which one will help you grow your business m...

    By • Dec. 2, 2014

  • Twitter May Soon Show Your Tweets' Stats

    The Experimental Phase ContinuesTwitter are toying with a new update that will allow us to see individual tweets' statistics, straight from the tweet itself. This was foreshadowed when Twitter first began its current phase of 'experimenting' with new features. They've been hit and miss, with univ...

    By • Dec. 2, 2014