Social Media Updates: Page 328

  • Do Facebook Likes Still Matter?

    Organic reach on Facebook is declining.It's been the discussion point for marketers using social media since the beginning of the year and by now you're probably familiar with the issue.If you're not, here's a quick catch-up for you: organic reach on Facebook (the number of people who see your co...

    By • Aug. 19, 2014

  • How to Make Your Pins More Sharable and Get More Conversions

    Pinterest has been a slowly waking giant for several years, but it has finally wiped the sleep from its eyes and is in the process of ferociously conquering the social marketing space. Just because you have relegated Pinterest to "that other social site" in your mind and your marketing strategy d...

    By • Aug. 19, 2014

  • Should You Connect Instagram to Your Facebook Page?

    In March this year, Instagram hit the magical figure of 200 million active users. With 75 million daily active users and 43% of all brands posting each day, Instagram definitely feels like a platform that brands should sink their teeth into. And so they did.With brands embracing digital platforms...

    By • Aug. 19, 2014

  • Important Instagram Insights and Best Practices for Success

    The photo and video sharing social network has proven to be a force to be reckoned with. Not only does it have the photo-editing features people enjoy but has over 200 million active users (MAU). The parent company, Facebook, put all the eggs in the right basket when it acquired the company. Comp...

    By • Aug. 18, 2014

  • How To Get More Interaction On Google+ [INFOGRAPHIC]

    We can all agree, CircleCount, one of the big three Google Plus Tools suppliers, has an appetite for lots of data. On this occasion, after crunching through about nine million posts from nearly 10,000 profiles, they serve us with a buffet of profitable solutions to one recurring question: "Why d...

    By • Aug. 17, 2014

  • Can Instagram Function at the Top of Your Sales Funnel?

    Instagram has broken into the mainstream, and while that may scare off the Millennials, it offers enormous marketing opportunities for local small businesses here in Gilbert, AZ, as well as Fortune 500 companies around the nation. With over 200 million active users, Instagram has evolved from a t...

    By • Aug. 16, 2014

  • Why You Should Participate In Twitter Chats

    You share on Twitter everyday, tweet to other people, sometimes direct message them. But do you know you can have a real-time conversation on Twitter with dozens if not hundreds of people at the same time? Meet the Twitter chats. If you are looking to engage with other Twitter peeps on topics tha...

    By • Aug. 15, 2014
  • SMT Expert

    The 7 Best Questions from My Reddit SEO AMA (Ask Me Anything)

    A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit.I love participating in AMAs - they're a great chance to see what's really on people's minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with mark...

    By • Aug. 15, 2014

  • How to Make Your Blog More Facebook Friendly

    According to Shareaholic, Facebook drives nearly one-fourth of all referral traffic across the web. That's more traffic than Twitter, Pinterest, Reddit, YouTube and the many other major players in social media are able to generate.Facebook marketing can help your organization achieve its goals wh...

    By • Aug. 15, 2014

  • Social Selling: How to Improve Your Personal Brand in 12 Weeks

    Gerry Moran, Head of Social Media Marketing for SAP in North America, recently revealed that "more than 49.5 percent of LinkedIn users have underperforming personal brands on the network."For these people, incomplete profiles, under-sized networks and underwhelming status updates negatively affec...

    By Koka Sexton • Aug. 14, 2014

  • Who Should Be Social? You or Your Brand?

    Everyone agrees - social is no longer optional - it's an imperative. The question is, should you be investing in your company's brand, or you as the CEO?First, let's compare some of the worlds most engaging social media users to their organizations. @BarackObama has 45M Twitter followers. The Whi...

    By • Aug. 14, 2014

  • Using Hashtags to Drive Performance, Engagement and Sales

    Customizable tags for tracking campaigns or brand identity on social aren't new. However, most companies fail to consistently use proper designated tags in their copy or fail to inform their fans how to use them in posts. To have measureable results from a campaign on social, using hashtags, cons...

    By • Aug. 13, 2014

  • 5 Signs of a Bad Social Media Agency

    If you're taking your social media presence seriously, then chances are you have an agency involved in your activity. This might range from them looking after your community and managing your content, or to running your social advertising campaigns. But, how do you know that your agency is doing ...

    By • Aug. 13, 2014

  • Has Your Social Media Strategy Become Stale?

    Social media is never static; it grows, changes and expands day after day. As such, your social media strategy needs to share these qualities. It needs to be malleable enough to quickly grow and change so your business can capitalize on new trends and opportunities.Having a good social media stra...

    By • Aug. 13, 2014

  • Digital Marketing Prospecting in Social

    Engag­ing cus­tomers and prospects on an emerg­ing social media plat­form can be a bit of a gam­ble not unlike prospect­ing. Brand par­tic­i­pa­tion requires a com­mit­ment of time and resources with an uncer­tain return. Take Sec­ond Life, for exam­ple, a vir­tual real­ity world launched in 2003...

    By • Aug. 13, 2014

  • How to Use Google+ to Your Advantage

    Google+ is trying so hard to be everything that people have complained Facebook isn't. They aren't quite there yet, but that isn't completely the fault of Google+ itself. The majority of the blame for Google+ not taking off is on the shoulders of people and companies who have been slow to adopt i...

    By • Aug. 13, 2014

  • What Does the Rise of Mobile Mean for Businesses?

    There have been numerous articles written on the rise of mobile computing and why your company website needs to be mobile friendly. It is becoming clear that mobile computing is slowly surpassing desktop PC/Mac usage, with 55% of consumers now conducting their online browsing via their mobile dev...

    By • Aug. 12, 2014

  • The Foolhardiness of Mismanaging Your Twitter Streams

    Twitter is love. Twitter is hate. It depends upon whom you ask.Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits.As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences.For no...

    By • Aug. 12, 2014

  • Turning Twitter Followers into Email Marketing Leads

    We all know social media is an increasingly important component of our marketing strategy. However, how many of us really try to get the most information possible out of our followers?Enter Twitter CardsTwitter cards are a type of tweet that allows you to get a little more than 140 characters. ...

    By • Aug. 12, 2014

  • Find Customers Across Multiple Networks with Hashtags

    One of the hardest things to do on social media is find the right kind of hashtags that you can use to target your customers in the hope of driving more sales. The hot social network using hashtags at the moment is Instagram, where there really is no limit to how many hashtags you can use in a po...

    By • Aug. 12, 2014

  • Facebook Bans Like-Gating: What Can Marketers Do?

    Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.According to Facebook,"You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to ...

    By • Aug. 9, 2014

  • How You Should Be Tracking Metrics on YouTube

    YouTube is the world's second largest search engine. As of June 2014, YouTube has overtaken Facebook to be the topmost social media site in the world. It's time to set aside some of that marketing budget that you would spend on Facebook and use it on YouTube instead. Engaging audience on YouTube ...

    By • Aug. 8, 2014

  • Facebook Is Killing the Managed Business Page

    If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers.Beginning a couple of months ago, some companies' managed business pages began to see a noticeable fall-off in activity. Their posts were reac...

    By • Aug. 8, 2014

  • The Death of Authorship as We Know It

    Finally the mad rush is over. Google seems to be in a good mood to kill its much popular brainchild - Google Authorship. Okay, technically it is not dead and simply we have no idea whether Google has already included the authorship signals to its main algo or not. But there is one thing that we c...

    By • Aug. 8, 2014

  • How to Gain Quality and Engaged Followers on Twitter

    Social media used to be all about numbers. Numbers of followers, Likes, shares. Even though they are still important, social media professionals and companies realized that quality is equally worth being worked on, if not more. Fans that actually stick to the brand, useful comments on posts, feed...

    By • Aug. 8, 2014