Social Media Updates: Page 327

  • The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.These rules apply to not only the custom apps people build for Facebook, but the third-party social apps ...

    By • Jan. 22, 2015

  • FB@Work: Will It Work?

    Speculation about whether Facebook would try to enter the enterprise market has been percolating for years. That speculation became news last June and became a point of fact last week, when Facebook at Work (aka "FB@Work", or simply "Work") was officially launched - sort of.Technically, it's stil...

    By • Jan. 21, 2015

  • 5 Predictions for Social Marketing Trends in 2015

    It's hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It's almost like imagining a time before smart phones, and mobil...

    By • Jan. 21, 2015

  • The Five Keys to Using Instagram for Your Business

    With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, users rely on the platform to identify trends while documenting daily life.I personally love the way that you can tell a narrative with a simple photo...

    By • Jan. 20, 2015

  • 3 Top Criteria for Selecting LinkedIn Groups

    I have a love-hate relationship with LinkedIn Groups. I love them because I've gotten a lot of business from being active in them, but I highly dislike them at times, because there's a lot of activity that's likely not generating an ounce of business for anyone.So let's imagine for a moment, a wo...

    By • Jan. 20, 2015

  • How Sales Reps on Large Teams Can Use Sales Navigator in 30 Minutes a Day

    Building a structurally strong skyscraper starts with a strategic plan and a strong foundation. Social selling is no different. But building a strong selling foundation doesn't need to be a towering endeavor, especially if you have access to effective social selling tools. Here is how sales reps...

    By Koka Sexton • Jan. 20, 2015

  • Digital Breadcrumbs and the New Media Intelligence

    If a tweet falls in the forest, does it make a sound? The answer is no. And yes.Can You See the Forest for the Tweets?In 2013 I posed the question, "If a tweet falls in the forest, does it make a sound?"From the perspective of a brand putting out that content and looking for engagement, the answe...

    By • Jan. 19, 2015

  • Social Media Cost a School Counselor Her Job

    Schools and parents try to educate children on the pitfalls of social media. Inappropriate pictures and comments can have a negative effect on their chance to get in the college of their choice and for jobs.Recently it was a teacher who learned the hard way what can happen when you post first and...

    By • Jan. 15, 2015

  • 7 Tactics to Connect With Decision Makers on LinkedIn

    Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?If you are like many entrepreneurs, busine...

    By • Jan. 14, 2015

  • Driving Maximum Engagement on Twitter

    On December 11, 2014, Stone Temple Consulting published a study on Twitter engagement. In this study we examined nearly 2M original tweets in western languages (US and European languages), to see what factors drive engagement on Twitter, where engagement consisted of Retweets and Favorites. On De...

    By • Jan. 14, 2015

  • How to Turn Your Social Media Profiles into Your Resume

    Unless you work completely out of the online world, our social media profiles are your best resumes. They are quick and easy to update and to share with potential recruiters. They not only list your work experience and education, but also show your skills, portfolio, and how you interact with oth...

    By • Jan. 14, 2015

  • The Five Fundamentals to Using LinkedIn

    With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I'm often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering ...

    By • Jan. 13, 2015

  • LinkedIn to Real Life: Making Connections

    It is easy to get lost in social media networking and forget about traditional physical networking.However, they complement each other and require convergence.In a previous post, Networking Convergence: When Digital Meets Physical, I shared this definition:"Networking convergence is a planned pro...

    By • Jan. 13, 2015

  • 5 Must Read Social Media Books from 2014

    How social media works changes almost every year. It is difficult to say if 2015 will be the year of Instagram or if Google Plus will take the lead over Facebook.I agree that reading influencers' blogs helps the most to understand which way the things are going, however, a good book provides you ...

    By • Jan. 13, 2015

  • How to Stay Top of Mind with Your LinkedIn Network

    There's a real frustration when you meet someone with whom you see the real potential of a future business opportunity, but you just don't know how you're going to realistically continue to cultivate that relationship until it ripens into an opportunity.Here's a shockingly simple way to stay in t...

    By • Jan. 9, 2015

  • Using Party Tweets to Guide Urban Planning

    When social networks such as Foursquare started to offer people the chance to plot where they were at a particular point in time, it was initially feared that it would offer criminals a great opportunity to scout out potential burglary hot spots.I'm not sure that those fears have really materiali...

    By • Jan. 9, 2015

  • How to Write Facebook Posts That Feel More Human

    Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes.In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you're a marketer?Here are four ways to post updates that fee...

    By • Jan. 8, 2015

  • What Will Replace Facebook? Six Considerations

    A question I often receive in my classes and talks is "What will replace Facebook?"It's a natural question. We look to history to see the progression of upstarts replacing established companies - didn't Facebook replace MySpace? - and of course assume there is a new idea out there somewhere waiti...

    By • Jan. 8, 2015

  • Why Instagram Will Go Viral in 2015

    According to a new estimate by Wall Street analysts, popular photo-sharing website Instagram could be worth as much as $35 billion and may outpace Twitter as one of the most popular social networks on the planet. The site already reports a user base of over 300 million and that number may hit 420...

    By • Jan. 8, 2015

  • Twitter: The Top Six Fundamentals

    I'm a massive advocate of Twitter. I've built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore...

    By • Jan. 7, 2015

  • Looking Into the Crystal Ball for 2015

    I have seen the future, and there are changes coming. Okay, I haven't really seen the future, but that doesn't mean that changes aren't coming anyway. The biggest change will likely be your need to increase your budget for social media marketing, but I'm saving that for a separate post, coming so...

    By • Jan. 7, 2015

  • 7 Resolutions from a Social Media Strategist

    "Get fit." "Lose weight." "Find a new job." "Be a better person." We've all fallen prey to vague, half-assed resolutions which we know full well will not survive the month. But with so much of our lives lived online nowadays, there are a few important changes that are worth the effort, and which ...

    By • Jan. 7, 2015

  • 8 Tips to Rank YouTube Videos in Search Engines

    With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize.This shouldn't come as news to you. I'm willing to bet that you have an account and you've probably marketed your business with some videos. I'm also willing to bet t...

    By • Jan. 7, 2015

  • How to Use Instagram for Business [INFOGRAPHIC]

    With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes...

    By • Jan. 6, 2015

  • Can Product Review YouTubers Become Brand Ambassadors?

    Okay, maybe YouTuber is a bad word... It makes me think of tubers, as in potatoes. Inner tubers, even. Shall we agree to call them "YouTube product review queens? A bit cumbersome, maybe, but crystal clear.I came across this fantastic product review video recently when writing up a new business p...

    By • Jan. 5, 2015