Social Media Updates: Page 329

  • Shares Are Up, But Twitter Is Still Struggling for Active Users

    Twitter made headlines this week when it delivered an unexpected surge in stock in the second quarter, with Twitter boasting a 24% jump to 271 million users. An article in Forbes.comdescribed Twitter as "surprisingly successful at selling advertising and surprisingly poor at securing new users". ...

    By • Aug. 7, 2014

  • 4 Reasons Why LinkedIn Groups Is Giving Online Communities a Bad Name

    You may or may not have heard some recent (albeit weirdly quiet) controversy regarding LinkedIn groups. LinkedIn has taken some pretty extreme measures to keep certain users from posting content to group and company pages and it seems pretty ridiculous. Now, it's only fair to mention that a large...

    By • Aug. 7, 2014

  • Using Pinterest as a Powerful Marketing Tool

    By now you have probably heard about Pinterest as a place to pin recipes, crafts, and other fascinating ideas to share with the world. Did you also know it can also be used as part of your content marketing strategy? With over 70 million users, this social media platform can be used as a way to c...

    By • Aug. 6, 2014

  • Your Instagram Account Is Vulnerable

    A hacker program named Instasheep has been released, and it threatens the vulnerabiltiy of the Instagram account that you've been building for your business. The security flaw that this program exploits is not new and has been known to Facebook, the company which purchased Instagram back in 2012,...

    By • Aug. 5, 2014

  • Get Up to 40% More from Your LinkedIn Company Page

    I managed a LinkedIn Company Page that was selected as one of the Top 10 LinkedIn Company Pages for 2013, so I know a little bit about what I am doing when it comes to building up readership, impressions and interactions on LinkedIn. Last month, I added "Do You Want A Top 10 LinkedIn Company Page...

    By • Aug. 5, 2014

  • The Secrets to Tweets that Generate Engagement

    Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including th...

    By • Aug. 4, 2014

  • 4 Ways LinkedIn Publishing Can Help Your Job Search

    When you think of job seeking using social media, what is the first network that pops into your head? If you didn't think of LinkedIn immediately, then you're probably in the minority. The professional network is a great tool that recruiters and job seekers use to look for candidates and jobs res...

    By • Aug. 4, 2014

  • Create the LinkedIn Profile That Will Get You Noticed

    LinkedIn is the social platform you want to use to push your professional profile under the spotlight. You use it to stay in contact with people from your industry, join groups, get relevant news, look for jobs, and build an online resume. As an application you would send to a potential recruiter...

    By • Aug. 4, 2014

  • Facebook Affects Us Like a Drug

    Facebook has experienced overwhelming success like no other website or social network before it. This however, is not a surprise to neuroscientists who have been studying social interactions all over the world. In the past 10 years, neuroscientists have discovered some unusual quirks in the brain...

    By • Aug. 1, 2014

  • Three Reasons Wall Street Got It Wrong with Twitter Stock

    On Monday I was asked to visit 30 Rock Studios and chat with the closing bell team on CNBC about Twitter's earnings. I'm "bullish" on Twitter stock. The analyst David Seaburg of Cowen and Company is obviously a very smart guy. In his view Twitter is a "one trick pony." I disagreed. It made for gr...

    By • Aug. 1, 2014

  • Are People Using Google+ to Avoid Facebook?

    Since the launch of Google+ in 2011 there has been much speculation of whether Google+ would prove to be a serious social networking threat to Facebook.The short answer is: no.While Google+ has 29 million unique monthly users on its website and 41 million on smartphones, Facebook has 128 million ...

    By • Aug. 1, 2014

  • The State of Social Media Scheduling

    With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it's easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we...

    By • July 31, 2014
  • SMT Expert

    Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

    What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdviso...

    By • July 31, 2014

  • Would You Erase Yourself from Google Search Results? [PODCAST]

    Have you tried The Marketing Companion podcast yet?People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with.In this show, Tom Webster and I were far too caffeinated to stick to one subject so we ...

    By • July 30, 2014

  • Google+ Is an Island of Misfit Toys

    One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Onc...

    By • July 30, 2014

  • How to Rock Your Twitter Bio

    If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will ...

    By • July 29, 2014

  • How to Define Social Influence

    Lately, I've been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution.Who we let influence us, both professionally and personally, says a lot about who we are. Ar...

    By • July 29, 2014

  • How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

    How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)Do you want to increase the length of time that people watch your YouTube videos, or encourage new viewers to subscribe? YouTube annotations are an effective way to help make this happen, and VICE magazine does...

    By • July 29, 2014

  • Two Simple Questions Can Radically Improve Facebook Engagement

    Each month hundreds of nonprofit organizations and political campaigns use ActionSprout to engage people on Facebook beyond like, share and comment. And each month, my team works directly with a few dozen of these organization to help them strategize and improve the overall performance of their F...

    By • July 28, 2014

  • 7 Things You Must Know About Facebook's Q2 2014 Earnings

    Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, "We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest...

    By • July 28, 2014
  • SMT Expert

    What Brands Can Learn from the Best and Worst World Cup Tweets

    Nearly two weeks have passed since Germany edged out against Argentina to win the 2014 FIFA World Cup, and as the dust settles, we are beginning to see how social media impacted the world's most popular soccer game. A record 618,725 tweets per minute were sent when Germany scored its last minute ...

    By • July 25, 2014

  • Should Brands Abandon Facebook?

    My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is alm...

    By • July 25, 2014

  • 5 Twitter Mistakes You Will Never Make Again

    I'll start with a confession. I only started engaging on Twitter from a personal perspective a few weeks ago. My insights on these common Twitter mistakes that you can easily avoid come from my experience working with corporate brands, reading countless books and studying the interactions of some...

    By • July 24, 2014

  • New Facebook Save Feature Helps You Remember Great Posts

    How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for...

    By • July 22, 2014

  • 5 LinkedIn Features You Might Have Missed

    LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or no...

    By • July 22, 2014