Social Media Updates: Page 340

  • The Foolhardiness of Mismanaging Your Twitter Streams

    Twitter is love. Twitter is hate. It depends upon whom you ask.Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits.As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences.For no...

    By • Aug. 12, 2014

  • Turning Twitter Followers into Email Marketing Leads

    We all know social media is an increasingly important component of our marketing strategy. However, how many of us really try to get the most information possible out of our followers?Enter Twitter CardsTwitter cards are a type of tweet that allows you to get a little more than 140 characters. ...

    By • Aug. 12, 2014

  • Find Customers Across Multiple Networks with Hashtags

    One of the hardest things to do on social media is find the right kind of hashtags that you can use to target your customers in the hope of driving more sales. The hot social network using hashtags at the moment is Instagram, where there really is no limit to how many hashtags you can use in a po...

    By • Aug. 12, 2014

  • Facebook Bans Like-Gating: What Can Marketers Do?

    Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.According to Facebook,"You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to ...

    By • Aug. 9, 2014

  • How You Should Be Tracking Metrics on YouTube

    YouTube is the world's second largest search engine. As of June 2014, YouTube has overtaken Facebook to be the topmost social media site in the world. It's time to set aside some of that marketing budget that you would spend on Facebook and use it on YouTube instead. Engaging audience on YouTube ...

    By • Aug. 8, 2014

  • Facebook Is Killing the Managed Business Page

    If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers.Beginning a couple of months ago, some companies' managed business pages began to see a noticeable fall-off in activity. Their posts were reac...

    By • Aug. 8, 2014

  • The Death of Authorship as We Know It

    Finally the mad rush is over. Google seems to be in a good mood to kill its much popular brainchild - Google Authorship. Okay, technically it is not dead and simply we have no idea whether Google has already included the authorship signals to its main algo or not. But there is one thing that we c...

    By • Aug. 8, 2014

  • How to Gain Quality and Engaged Followers on Twitter

    Social media used to be all about numbers. Numbers of followers, Likes, shares. Even though they are still important, social media professionals and companies realized that quality is equally worth being worked on, if not more. Fans that actually stick to the brand, useful comments on posts, feed...

    By • Aug. 8, 2014

  • Shares Are Up, But Twitter Is Still Struggling for Active Users

    Twitter made headlines this week when it delivered an unexpected surge in stock in the second quarter, with Twitter boasting a 24% jump to 271 million users. An article in Forbes.comdescribed Twitter as "surprisingly successful at selling advertising and surprisingly poor at securing new users". ...

    By • Aug. 7, 2014

  • 4 Reasons Why LinkedIn Groups Is Giving Online Communities a Bad Name

    You may or may not have heard some recent (albeit weirdly quiet) controversy regarding LinkedIn groups. LinkedIn has taken some pretty extreme measures to keep certain users from posting content to group and company pages and it seems pretty ridiculous. Now, it's only fair to mention that a large...

    By • Aug. 7, 2014

  • Using Pinterest as a Powerful Marketing Tool

    By now you have probably heard about Pinterest as a place to pin recipes, crafts, and other fascinating ideas to share with the world. Did you also know it can also be used as part of your content marketing strategy? With over 70 million users, this social media platform can be used as a way to c...

    By • Aug. 6, 2014

  • Your Instagram Account Is Vulnerable

    A hacker program named Instasheep has been released, and it threatens the vulnerabiltiy of the Instagram account that you've been building for your business. The security flaw that this program exploits is not new and has been known to Facebook, the company which purchased Instagram back in 2012,...

    By • Aug. 5, 2014

  • Get Up to 40% More from Your LinkedIn Company Page

    I managed a LinkedIn Company Page that was selected as one of the Top 10 LinkedIn Company Pages for 2013, so I know a little bit about what I am doing when it comes to building up readership, impressions and interactions on LinkedIn. Last month, I added "Do You Want A Top 10 LinkedIn Company Page...

    By • Aug. 5, 2014

  • The Secrets to Tweets that Generate Engagement

    Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including th...

    By • Aug. 4, 2014

  • 4 Ways LinkedIn Publishing Can Help Your Job Search

    When you think of job seeking using social media, what is the first network that pops into your head? If you didn't think of LinkedIn immediately, then you're probably in the minority. The professional network is a great tool that recruiters and job seekers use to look for candidates and jobs res...

    By • Aug. 4, 2014

  • Create the LinkedIn Profile That Will Get You Noticed

    LinkedIn is the social platform you want to use to push your professional profile under the spotlight. You use it to stay in contact with people from your industry, join groups, get relevant news, look for jobs, and build an online resume. As an application you would send to a potential recruiter...

    By • Aug. 4, 2014

  • Facebook Affects Us Like a Drug

    Facebook has experienced overwhelming success like no other website or social network before it. This however, is not a surprise to neuroscientists who have been studying social interactions all over the world. In the past 10 years, neuroscientists have discovered some unusual quirks in the brain...

    By • Aug. 1, 2014

  • Three Reasons Wall Street Got It Wrong with Twitter Stock

    On Monday I was asked to visit 30 Rock Studios and chat with the closing bell team on CNBC about Twitter's earnings. I'm "bullish" on Twitter stock. The analyst David Seaburg of Cowen and Company is obviously a very smart guy. In his view Twitter is a "one trick pony." I disagreed. It made for gr...

    By • Aug. 1, 2014

  • Are People Using Google+ to Avoid Facebook?

    Since the launch of Google+ in 2011 there has been much speculation of whether Google+ would prove to be a serious social networking threat to Facebook.The short answer is: no.While Google+ has 29 million unique monthly users on its website and 41 million on smartphones, Facebook has 128 million ...

    By • Aug. 1, 2014

  • The State of Social Media Scheduling

    With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it's easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we...

    By • July 31, 2014
  • SMT Expert

    Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

    What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdviso...

    By • July 31, 2014

  • Would You Erase Yourself from Google Search Results? [PODCAST]

    Have you tried The Marketing Companion podcast yet?People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with.In this show, Tom Webster and I were far too caffeinated to stick to one subject so we ...

    By • July 30, 2014

  • Google+ Is an Island of Misfit Toys

    One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Onc...

    By • July 30, 2014

  • How to Rock Your Twitter Bio

    If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will ...

    By • July 29, 2014

  • How to Define Social Influence

    Lately, I've been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution.Who we let influence us, both professionally and personally, says a lot about who we are. Ar...

    By • July 29, 2014