Social Media Updates: Page 341

  • How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

    How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)Do you want to increase the length of time that people watch your YouTube videos, or encourage new viewers to subscribe? YouTube annotations are an effective way to help make this happen, and VICE magazine does...

    By • July 29, 2014

  • Two Simple Questions Can Radically Improve Facebook Engagement

    Each month hundreds of nonprofit organizations and political campaigns use ActionSprout to engage people on Facebook beyond like, share and comment. And each month, my team works directly with a few dozen of these organization to help them strategize and improve the overall performance of their F...

    By • July 28, 2014

  • 7 Things You Must Know About Facebook's Q2 2014 Earnings

    Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, "We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest...

    By • July 28, 2014
  • SMT Expert

    What Brands Can Learn from the Best and Worst World Cup Tweets

    Nearly two weeks have passed since Germany edged out against Argentina to win the 2014 FIFA World Cup, and as the dust settles, we are beginning to see how social media impacted the world's most popular soccer game. A record 618,725 tweets per minute were sent when Germany scored its last minute ...

    By • July 25, 2014

  • Should Brands Abandon Facebook?

    My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is alm...

    By • July 25, 2014

  • 5 Twitter Mistakes You Will Never Make Again

    I'll start with a confession. I only started engaging on Twitter from a personal perspective a few weeks ago. My insights on these common Twitter mistakes that you can easily avoid come from my experience working with corporate brands, reading countless books and studying the interactions of some...

    By • July 24, 2014

  • New Facebook Save Feature Helps You Remember Great Posts

    How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for...

    By • July 22, 2014

  • 5 LinkedIn Features You Might Have Missed

    LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or no...

    By • July 22, 2014

  • Google+ Tools Every Marketer Should Use

    Social media marketers benefit greatly from tools that help automate aspects of their daily marketing functions. Each social media platform has a variety of tools available either from the network itself or from a third-party provider.As the social layer to all of Google's offerings online, Googl...

    By • July 22, 2014

  • 5 Way to Get More Reach for Facebook Fan Page

    Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page's fans, and that number is anticipated to fall additionally this year. The decline has developed ...

    By • July 19, 2014

  • The Kinds of Photos Instagram Followers Want to "Like"

    Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don't post what the CEO had for...

    By • July 18, 2014

  • #SMTShorts: Ted Rubin on Customer Engagement

    We're back with another edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators, tackles our audience queries. Fiv...

    By • July 17, 2014

  • Social Startups: GoChime Reaches Your Customers Outside Their Inbox

    Despite some saying email has departed for that big social network in the sky, the latest email marketing statistics by Epsilon Email Marketing Research Center show it's alive and well. That said, marketers have to work much harder creating more relevant, compelling, and personalized content that...

    By • July 16, 2014

  • Pinterest and Google Plus: Two Peas in a Pod

    Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.What follows in today's column is a summary ...

    By • July 15, 2014

  • How One Brand is Using Social Media to Drive Sales

    While social media started out as a way to connect with friends, colleagues and neighbors, it has transformed over the past few years into a marketing and sales goldmine for brands. With all of the information that users share on social media sites such as Facebook, Twitter, Instagram, and person...

    By • July 15, 2014

  • How to Create Content That Gets Shared on Twitter

    Do you still remember the very first day when you created your Twitter account? What was in your mind? A purpose, more likely!The reasons behind each and every social media account vary. This holds true even for each Twitter account created per day or even per minute. Reasons may vary from si...

    By • July 14, 2014

  • Testing Facebook Advertising in Q3 to Drive Success in Q4

    If you're an eCommerce company, you should absolutely advertise on Facebook. Facebook is the largest social network in the world, with 1.16 billion monthly active users - your potential customers. Facebook enables sophisticated advertising strategies that can result in stunning returns on adverti...

    By • July 13, 2014

  • When Should You Post Your Social Media Content? Is There A Magic Time?

    How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral. Just how does one do that? Did they use a different word than you? Or, did they simply find a magic time to post to social media? ...

    By • July 12, 2014

  • Do You Know How to Avoid Legal Pitfalls on Social Media?

    Many of us think that we don't have to worry about the legal implications of our social media activity, especially if we do it "outside of work". In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The li...

    By • July 11, 2014

  • 8 Non-Facebook Social Networks Your Business Needs to be Using

    If you own a small business and have a corresponding Facebook page, you've no doubt heard by now that Facebook's new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could beco...

    By • July 10, 2014

  • 10 Ways to Overcome Facebook's Organic Reach Problem

    It's no secret that getting a decent percentage of organic reach on Facebook is no easy task. Then again, it hasn't been since at least 2012. Yet the interwebs are filled with folks who are still constantly screaming about this fact and bemoaning that no one sees their posts.There are ways to ove...

    By • July 10, 2014

  • Become a Google+ Success

    It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network -- or even a social layer -- it's a global reboot of the message board.If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smar...

    By • July 10, 2014

  • The Do's and Don'ts of Posting on Facebook

    Navigating Facebook's ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn't like to see from brands. Luckily, there is still hope for us out th...

    By • July 10, 2014

  • Social Media 2.0: Top 5 Content Curation Tools

    Within the last year, there has been an unprecedented shift in social media popularity. Facebook has shown declining user numbers, and even social media giant Twitter has seen a decline in activity. Despite the natural tendency of internet users towards content creation, these statistics seem to ...

    By • July 10, 2014

  • 3 Things You Didn't Know You Can Do on Pinterest

    Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Below are three valuable, yet little known Pinterest tips.Tag People in CommentsPinterest may not be the most popular ...

    By • July 9, 2014