Social Media Updates: Page 343

  • Twitter Marketing Results Are More Exciting Than Several Other SM Platforms Put Together

    Every significant social media platform out there has created a storm in the digital marketing realm at some point of its existence. But there are a few that have also managed to steal the storm from others, while making an impact of their own in the marketplace - and Twitter ranks right on top a...

    By • June 6, 2014

  • The New Facebook Page Design Is Coming: What It Means For You

    You've probably heard the buzz this week about Facebook rolling out the new look for business pages. Most experts are reporting that the change, which was initially announced on March 10th, will take place on June 5th for those who have not already updated voluntarily. Our experience has been tha...

    By • June 4, 2014

  • Some Top Tips for Budding LinkedIn Influencers

    Last month in my exclusive post for HealthWorks Collective, I wrote about LinkedIn's influencer blogging programme, and how it was potentially missing a trick by focussing too much on C-level execs and not enough on the everyday people who are driving change in healthcare.Maybe some folks at Link...

    By • June 4, 2014

  • Business Takeaways from Facebook's f8 Conference

    So, what's up at Facebook? Facebook finished April with a bang when it held its f8 Developer Conference for Facebook app publishers in San Francisco on April 30. In the course of the day, we learned about several developments that will become important for any business looking to build or maintai...

    By • June 4, 2014
  • SMT Expert

    Facebook Introduces Marketers to their Audiences with Audience Insights

    Are you targeting the right people on Facebook? Are you presenting relevant messages to your current fan base? These questions will definitively be answered with the introduction of Facebook's Audience Insights. This awesome new tool will give marketers a clear picture of who their audience is ba...

    By • June 2, 2014

  • The Ideal Length for Everything You Want to Post Online [INFOGRAPHIC]

    What is the ideal length for a blog post, tweet or YouTube video? Good question! If you're in the business of creating content, whether for user education, lead generation, or data collection, you want to make sure the information you share is of the length people want to see and hear.

    By • May 29, 2014

  • How Social Media Sites Are Taking Advantage of Machine Learning

    It would be an extreme understatement to say social media is popular. Considering the hundreds of millions of people that regularly check their Facebook, Twitter, and Instagram accounts, it's no stretch to say that social media has become a regular part of life. In fact, 63% of Facebook users log...

    By • May 28, 2014

  • Make Your Next Facebook Contest Explode! [INFOGRAPHIC]

    Contests are a time-tested way to stir up all sorts of activity on your Facebook Page. But executing a successful one is no joke.If you're planning your first contest, or are a veteran who wants explosive results from your upcoming efforts, follow the steps we've outlined here:1. Decide if you really need a contest.2. Set some goals.3. Host the right type of contest.4. Familiarize yourself with Facebook's policies.5. Know what YOU want!

    By • May 28, 2014

  • Important LinkedIn SWAM Update

    If you are an active LinkedIn user and an active participant on LinkedIn Discussion Groups, you are probably aware of the controversy that has surrounded LinkedIn's SWAM policy. While SWAM aimed to cut down the level of spam being posted in Discussion Groups, it has been a huge thorn in the side ...

    By • May 27, 2014

  • Are You into Twitterstorms and Tweetchats?

    We all know that Twitter was conceived to exchange information in short message format. But it has evolved to much more. There are Tweetstorms, Tweetchats, Twitterwalls, etc., which are creating a lot of commotion about the usage of Twitter. People are getting disenchanted with the users of th...

    By • May 25, 2014

  • 6 Tips to Boost Your Twitter Conversations

    Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren't sure where to begin?Standard auto-tweets aren't going to cut it. Your top priority should be creating helpful, authentic interactions.In this article I'll tell you six ways you can st...

    By • May 24, 2014

  • People Love LinkedIn's Who's Viewed Your Profile Feature

    Who's Viewed Your Profile remains the #1 feature for the second year running with 76% of respondents picking it as a favorite feature. -ForbesMy initial thoughts on the "Who's Viewed Your Profile" option on LinkedIn were, "Wow, this is creepy!" But it makes sense. Naturally, we as humans are kin...

    By • May 23, 2014

  • Pros and Cons of 5 of the Biggest Social Media Platforms

    Social media has quickly become an essential tool for businesses to get their brands out there among the masses. Many companies both large and small are jumping onto the bandwagon with reckless abandon, often to mixed results. So how do you make the most of your social media presence? The key is ...

    By • May 22, 2014

  • Social Media Fast Facts: Japan

    Welcome to the latest in our social media fast facts series, where we examine social networks, local influencers and popular brands around the world. In this month's installment, we'll be looking at the social media in Japan.Social networks: what's popular in Japan?According to Comscore, Japan's ...

    By • May 21, 2014

  • Why Is Twitter Interested In Buying SoundCloud?

    Twitter is in a mood to shop now after Yahoo and Google. In a recent development reported by re/code, it is said that Twitter is in talks to acquire Berlin-based SoundCloud, the music and audio-sharing company.SoundCloud often described as the "YouTube for audio" is a free service that lets user...

    By • May 20, 2014

  • From Graduate to Employee: Time for a Spring Cleaning? [INFOGRAPHIC]

    Today, social media plays a big part in the lives of students and graduates. By the time they start looking for their first job, they will have posted hundreds (and sometimes thousands) of messages and photos including ones from their best friend's drunken pool party or their crazy aunt's jungle ...

    By • May 19, 2014

  • Social Media Best Practices in Travel: Twitter

    This is the second in a series of "Social Media Best Practices in Travel" posts to be published on this blog. Today, we focus on Twitter!Twitter is a key player in the social media revolution, even though many travel industry players are still reluctant to jump onboard, in particular smaller comp...

    By • May 17, 2014

  • Why You and Your Business Need to Invest in Google+

    Business-to-business marketers represent big companies, and big decisions sometimes require a lot of cross-department buy-in. Yet we can still be slow to adapt to a changing technology landscape. Wouldn't you like to be ahead of the curve for once?Social media networks rise and fall with regular...

    By • May 14, 2014

  • Twitter for Business: Tweeting Basics

    Now that you've determined that Twitter is right for your business, it's time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork.Determine Your "Twitter for Business" goals. Most businesses think Twitter is merely a tool to reach...

    By • May 12, 2014

  • 5 Ways Your Brand Can Gain Traction on Instagram

    Since we first started drawing pictures on the insides of our caves (with my drawing skills I would have been an in-demand caveman artist, you should see my stickman drawings), we have been fascinated with images.With the advances in mobile cameras, their ability to take great photos and apps tha...

    By • May 12, 2014

  • When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts?

    Earlier this year, LinkedIn announced they'd be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by you...

    By • May 12, 2014

  • How to Find the Celebrity Who Embodies Your Audience

    When it comes to signing on celebrity endorsements, most brands are looking for the hottest celebrity they can find. But landing a huge star is no guarantee of brand success - just look at Alec Baldwin and Wegmans Food Markets or Kim Kardashian and QuickTrim. These brands assumed that the star's ...

    By • May 7, 2014

  • Don't Be an Egg: Be a Hatchling

    Social media is huge. It's huge in marketing your business, and it's huge in everyday life. A company's social media accounts are a way for customers and fans to interact with that brand.Through social media, a company can launch a product giveaway or even provide real-time customer support. Indi...

    By • May 3, 2014

  • Social Media Strategies That Increase Traffic to a Publisher's Website

    Publishers figuring out where the next silver bullet is to capture and attract readership is still a work in progress. One of the most evident clues where to find your target audience is on social channels. In a fight to stay relevant, improve business opportunities to drive traffic to websites V...

    By • May 1, 2014

  • 5 LinkedIn Spring Cleaning Tips

    Flickr @wikidaveSpring is here, pollen is in the air, and it's time to roll up our sleeves and do that big cleaning we've been pushing off all year. This year, along with cleaning out that year's worth of clothing you have never touched, it's time to clean up your LinkedIn profile as well.LinkedI...

    By • May 1, 2014