Social Media Updates: Page 343

  • Why Google+ Isn't Google-worthy

    Google has a wide scope of products aside from its search engine: Gmail, YouTube, Google Fiber, Google Maps, and more. These aren't just average products, either. Each one is an innovative leader in its respective category. However, social media is an industry that's proven difficult for the digi...

    By • July 31, 2013

  • 5 Reasons Recruiters Don't Click Through Your LinkedIn Profile [INFOGRAPHIC]

    Probably one of the most prevalent reasons why people get a LinkedIn profile is to connect with job opportunities out there.However, even if one has the skills and the experience perfect for a certain job post, they will not get noticed by recruiters if recruiters do not click through the LinkedI...

    By • July 31, 2013

  • Does Your Facebook Page Need an Operation [INFOGRAPHIC]

    ShortStack thought using an "Operation" mentality - removing what doesn't work and fixing what's broken - would be a helpful way to give your Facebook Page a checkup. So what should you keep and what should you cut? Use this infographic to inspect the health of your business's Page. For the areas you discover are weak, use the tips provided to get your Page into tip-top shape. Here's a snippet of what's in the infographic:

    By • July 30, 2013

  • Twitter Will Be The Next TV, Says Study

    A new study on motivational analysis led by professors at Columbia Business School and the University of Pittsburgh projects Twitter to turn into something similar to TV.The research conducted by scholars from the two academic institutions studied the sustainability of Twitter, the microblogging ...

    By • July 30, 2013

  • How to Set Up Google Authorship

    The question of how to set up Google Authorship - and why it is so important right now - is one that is probably circulating in the mind of many online marketers and webmasters who have not yet done so.It's a process that can appear complicated at first, but actually consists of several fairly si...

    By • July 29, 2013

  • "There Are Enough Instagram Photos of the Beach": True or False?

    The Huffington Post published an article last week headlined, "Why You Shouldn't Bother Instagramming At The Beach."It revealed there were more than 19 million uses of the #beach hashtag on Instragram.Apparently this was "significant" for two reasons.One, "the beach is unanimously loved" (the con...

    By • July 29, 2013
  • SMT Expert

    5 Things to Think About When Creating a Social Media Content Strategy

    One of the most fun and frustrating things to do working in social media is coming up with content strategies. Developing a great strategy is the opportunity to present a brand in a way that is informative, entertaining and useful. Some people create and post content on the fly; however I highly ...

    By • July 28, 2013

  • Facebook Q2 2013 Earnings: $1.81 Billion, EPS $0.19

    Facebook today reported its financial results for the second quarter ending June 30, 2013. The company reported an increase in revenue of 53% totalled at $1.81 billion, compared with $1.18 billion in the same quarter a year ago. Advertising revenue for the quarter was $1.60 billion, representing ...

    By • July 25, 2013

  • Two Types of Tweeters: Which Are You?

    Do you tell a secret or rock a megaphone? Twitter is an interesting social media channel for businesses. Currently, there are two very popular uses for Twitter in business marketplace - usually Twitter is used for customer service and often people set up automated search to respond to someone loo...

    By • July 24, 2013

  • Four Twitter Pitfalls to Avoid

    Maybe Twitter is the best thing that has happened to brands. But somewhere in there, a few Twitter pitfalls are ruining the experience of many users.Sadly, many brands do not really understand the platform and consider Twitter to be just another marketing platform that they need to have presence ...

    By • July 24, 2013

  • How to Write the Perfect Tweet

    I'd say this infographic from Neomobile was almost perfect.But I wouldn't recommend always placing your links at the end of the tweet, as that's the first bit that'll get cut off if people do an old style retweet or append copy to the start of a reply. It's safer to put your links in the middle o...

    By • July 24, 2013

  • How to Optimize Your Twitter Profile

    Why is optimizing your Twitter profile important? Because Twitter is about so much more than tweets. Even if your content is written well, you won't be taken seriously on Twitter if your profile is generic looking.What does a generic looking Twitter profile look like? I'm sure you've seen a ton o...

    By • July 24, 2013

  • Using YouTube for Your Business

    Videos, long or short, can have a positive impact on your website's traffic or for conversion. Apart from reading content, consumers also love watching videos. This is easier to do, and hence gaining popularity, compared to reading a text-based advertisement.If you are not yet into video promotio...

    By • July 23, 2013

  • How To Optimize Your Twitter Bio To Gain More Followers

    I don't know about you, but I am a huge searcher on Twitter. I search just about everything. Last night I must have stayed up searching the #TrayvonMartin case for hours upon hours. I doubt I'm alone on that score. Twitter is so powerful because it allows you to search in real time. I've talked a...

    By • July 20, 2013
  • SMT Expert

    Twitter Bans Auto Follow: Good or Bad Move?

    As much as I love Twitter, I have to admit that it is a bit like a haven for spam - and has been for years, probably even more than the other main social networks. Twitter, in an attempt to keep spam in check, have recently decided to end Auto Follow, whereby Twitter users would be able to autom...

    By • July 19, 2013

  • Consuming News and Information on Social Networks

    How do you get your news? Personally, I get mine primarily from Facebook. As my job requires that I monitor and update different brands' pages, it's pretty likely that you'll find me with the Facebook tab open. Twitter is also great for news, but since there's a lot more noise there, I find Face...

    By • July 19, 2013

  • The Ideal Twitter Feed Composition

    What's the first thing that a potential follower does when deciding whether or not to click that little bird-illustrated Follow button? Clearly, the account name and Twitter handle are important, as is the bio. There are many articles out there doling out tips on how to generate interest through ...

    By • July 18, 2013

  • Are Images on Facebook Worth the Time?

    Photos get 53% more Likes, 104% more comments and 84% more click-throughs (from KISSMetrics Blog). It's true and you need to know that. Take a look at how much real estate is taken up by adding in image to your post. Without the image it would appear as the text at the top. Impressive. Images...

    By • July 16, 2013

  • RT versus Retweet: When and How to Retweet [INFOGRAPHIC]

    Given the ability to retweet content on Twitter in two distinct but confusingly named ways, it can be difficult to decide which method to use: the original, user-created retweet or the more official, Twitter-created retweet.Using the included infographic to help you to understand the minor nuances and major differences between the two methods, here are some tips on which to use in different situations.

    By • July 15, 2013

  • Getting Started: Social Media 101

    Businesses, large and small, are learning that social media marketing and promotion is crucial in today's market, especially with the younger demographic. But, maybe your business hasn't jumped on the bandwagon yet. Maybe it relies solely on "tried and true" marketing methods such as print medi...

    By • July 15, 2013

  • Understanding Image Copyright

    The dawn of social media, 4G and connected devices such as smartphones and tablets has meant sharing photos on Facebook, Twitter and Instagram is common practice. Inevitably, the rise in the number of platforms where individuals can easily access professional and amateur images alike has brought ...

    By • July 15, 2013

  • In Second Screen Engagement, Twitter Leads

    Last fall my favorite TV show was American Horror Story. I enjoyed all the twists and turns, but more than that, I loved getting together online with friends and perfect strangers every Wednesday night to see how each episode would unfold and talk about predictions for the rest of the series. Mor...

    By • July 13, 2013

  • 5 Useful Sites on Social Media that Can Lead You to Your Dream Job

    The advent of technological innovations has found its use in all human activities ranging from communication, learning, and production among other functions. There have been numerous ventures that have been operated on the social media which is known to greatly enable easy interaction between the...

    By • July 13, 2013

  • LinkedIn for Brands: Get Better Results from Your Company Page [SLIDESHARE]

    Want your LinkedIn page to generate more page views - and generate leads?The trick lies in taking advantage of the wonderful free tools LinkedIn has to offer - and they DON'T require a paid upgrade! A company page offers far more opportunity than most realize; even large and enterprise-sized com...

    By • July 13, 2013

  • Disappearing Act: Bring Back the Poll Facility on Branded Facebook Pages

    Dear Facebook,I've always been a fan of your poll functionality - or 'Question' as you prefer to call it - on branded Facebook Pages. Being able to get fans to engage quickly and easily by one simple click was a great way of posing a pertinent question and taking an instant snapshot of how the co...

    By • July 12, 2013