Social Media Updates: Page 375

  • Brands on social media are like movie directors.

    25 years ago, I took a magazine writing class with Edward Gubar at Indiana University, where I majored in journalism. His class made such a deep impression on me that I still remember several lessons I learned from him.One of those lessons was this: if you show the gun, you've got to use it.You k...

    By • Aug. 21, 2012

  • How much spam is really on Twitter?

    Twitter spam is nothing new. Back in May, "social content cleaning" company Impermium released a study proposing that 40% of all new accounts were spam accounts. I called that figure "preposterous" because of how broadly spam was defined, but in light of a recent study it's quite possible that ...

    By • Aug. 21, 2012

  • BusinessLink: The Status Bar - LinkedIn's Hidden Marketing Gem!

    When I consult on LinkedIn marketing I cover four features of LinkedIn essential for marketing: Groups, Company pages, Answers and the LinkedIn Status Bar. The last two in particular are probably the most underutilized features on LinkedIn for marketing.If you held my feet to the fire, and told ...

    By • Aug. 21, 2012

  • Three Reasons Facebook's Mark Zuckerberg Need Not Step Down

    On May 18 of this year, Facebook stock debuted on NASDAQ at $38 per share. Last week, three months later, it was selling for half that price. As the stock has plunged, questions about CEO Mark Zuckerberg's leadership have risen. Late last week, the LA Times asked "Is Mark Zuckerberg in over his h...

    By • Aug. 20, 2012

  • SEO Perspective: Stop Comparing Facebook to Google+

    Gigantic caveat: My name is Tommy Griffith, I manage search engine optimization at PayPal, and I'm shamelessly plugging my online SEO training course ClickMinded. Everything I say has an outrageous bias towards SEO. Now, on with it!I remember when Google+ first came out. There was an avalanche of...

    By • Aug. 18, 2012

  • With Twitter's New API Guidelines, Could App.net Compete?

    A couple of weeks ago, Twitter told developers they would be tightening their Display Guidelines to help facilitate a "consistent user experience." Yesterday, Twitter announced it is in the process of upgrading its API, and enforcing a type of "certification" for certain applications.Today's Twit...

    By • Aug. 17, 2012

  • 5 Critical Mistakes Businesses Make with Social Media

    The top five mistakes businesses make when promoting their products and services through social media:1: We know you are a business, but please don't remind usThe biggest mistake businesses make with social media is constantly posting about their company, products or services. Anybody that receiv...

    By • Aug. 16, 2012

  • The 12 Most Common Facebook Questions, Answered (Test Your Facebook Knowledge)

    Below are a handful of Facebook questions we've either received a lot or seen the most throughout the past 12 months. Instead of giving you the answers outright, here's a chance to test your Facebook knowledge. To play, answer all 12 questions then tally up your combined score.How do you think yo...

    By • Aug. 16, 2012

  • Top 5 Ways to Increase Your Twitter Followers

    As the CEO of a Top Social Media Firm People are always asking me how I have so many Twitter followers, who am I, and how they can get more followers, and of course if I will follow them. Here are a few core concepts I have put in effect and have found really help improve your social media, follo...

    By • Aug. 16, 2012

  • Pinterest for Business

    By now, almost every marketer has heard of Pinterest and seen the statistics on why it will be a game changer in the world of social networking.

    By • Aug. 15, 2012

  • The World's Most Active Twitter Cities

    The Olympic Games might have set records for tweets, as well as sports. But when it comes to the cities most active on Twitter, London only ranks in third place.As the microblogging site continues its rapid growth around the globe, a new study by Semiocast shows the most Twitter-addicted cities -...

    By • Aug. 15, 2012

  • Facebook and Twitter-Killers No More?

    Chris Voss argues in Social Media Today that Facebook and Twitter (and G+--let's put that aside) are "sucking up all the air" that would nourish new entrants in the social network space. That, unlike their predecessors, they are likely to remain kings of the hill indefinitely.In the short term, o...

    By • Aug. 14, 2012

  • Spice Girls break Tweets-per-minute record at #London2012 [INFOGRAPHIC]

    This was the first Olympic Games to really have the power of social media behind it. When Beijing hosted the Games in 2008 there were only 100m active Facebook users and 100m Tweets per quarter. Today there are roughly 900m active Facebook users and 340m Tweets per day, so these were always going...

    By • Aug. 14, 2012

  • Fake Twitter Accounts - Mitt Romney Falls Prey

    How many of your Twitter followers are actually real? A new study revealed over 72,000 fake accounts in just 7 weeks. Described as Dealers and Abusers, fake accounts are taking over the Twitterverse. In fact, even Mitt Romney has joined the growing number of users who have fallen prey to the d...

    By • Aug. 14, 2012

  • Can There Be A "Facebook Killer" With The Big 3 Networks Taking All The Air Out Of The Room? [PODCAST]

    Back when Google+ launched I could see that it was most likely going to be successful and I began talking about how with 3 power players, G+, Facebook and Twitter, it took a lot of "air out of the room" for other new social media platforms to rise up. I discussed that it might be impending doom f...

    By • Aug. 14, 2012

  • BusinessLink: You've Got Questions on LinkedIn? Here's Some Answers!

    Since I started this column about a month ago, I've had the privilege of interacting with a lot of Social Media Today readers - many with questions about LinkedIn. I would be naive to say that LinkedIn was the easiest platform in the world to navigate and that all the answers are right at your fi...

    By • Aug. 14, 2012

  • Google+, Infographics and The God Complex

    Have you ever heard of a concept called The God Complex? Basically, at it's core it's a way of thinking that allows for blanket methodologies to be applied to whole fields and concepts. Tim Harford sums it up really well in a TED Talk that he gave on the subject - the story being how one man, Arc...

    By • Aug. 13, 2012

  • The Real Value of a Facebook Like

    Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and marketing managers would say ends more often than not, in futility.Sure, having that large number of Facebook Likes is al...

    By • Aug. 10, 2012

  • I'm not just an athlete, I'm a social media expert, too!

    For all budding athletes out there dreaming about the Olympics taking place in Rio in four years time: forget about strength, hard work, determination and hours of training; you should be thinking about social media training as your top priority.This is the challenge that all the Olympians have f...

    By • Aug. 10, 2012

  • ViDEO: The Magic of LinkedIn for Executives -- from SalesChaosTV

    Part 2 of four examining social media for business executives.For the busy executive, LinkedIn has a ton to offer. Call on connections to make introductions to others you wish to meet, research competitors or target companies and follow their updates, or send private messages, to name a few key ...

    By • Aug. 10, 2012

  • How Twitter sent a message by suspending Guy Adams

    Did Twitter not understand what their platform could do?After all, by suspending British journalist Guy Adams they must have understood that they would suffer the wrath of thousands of users and hundreds of writers. They must have known that it would come out that Twitter actually made NBC aware...

    By • Aug. 9, 2012

  • Purposeful Pinning - 10 ways to make it brilliant.

    So we all are on Pinterest and wondering what to do with all the awesome images we clicked over the company dinner last weekend as well as the charity auction you held in the April for the NGO you are a patron of.You happen to be on Flickr, Picasa and all the other multiple image sharing websites...

    By • Aug. 9, 2012

  • How many Pinterests does the world need?

    Everybody wants to be Pinterest these days. Even Facebook.From the way that start-up social networks position their companies lately, you'd think that Pinterest was a hotbed of dissatisfaction, with users demanding visual sites for every niche topic they can think of. While it may sound trendy,...

    By • Aug. 6, 2012

  • ViDEO: Should Business Executives Even Be on Facebook?

    This is Part 1 of four examining social media for business executives. There are nearly one billion reasons why busy executives indeed should participate on Facebook , referring to the number of Facebook users, but SalesChaos TV anchors Todd Schnick and Dan Waldschmidt have nailed it down to four...

    By • Aug. 3, 2012

  • 6 Tips for Writing a Facebook Post with the Perfect Call to Action

    The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA).CTAs help inform and encourage users what to do next. For example, if the aim is to get users to watch a video your business po...

    By • Aug. 3, 2012