Social Media Updates: Page 401

  • By the Numbers: How Facebook Says Likes & Social Plugins Help Websites

    May 22, 2011 at 8:30am ET by Danny SullivanEarlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook's socialist agenda really pay off? How about some numbers, cou...

    By • May 22, 2011

  • 5 LinkedIn Necessities for Your ROI

    You may have heard all the news about LinkedIn going public. Their stock reached its zenith of $122.70 before closing at $93.86, valuing the company at just under $8.9 billion. All this for a professional social network with 100 million users that made profit of $15.4 million in 2010 on sales of...

    By • May 22, 2011

  • Facebook Success Beyond the 'Like'

    Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website.

    By • May 22, 2011

  • What Is the Best Time to Tweet?

    A big - if not THE biggest question right now in social media is, "what time is the best time to tweet?" Here are a few ideas from Tool Tuesday :: Guy Kawasaki mentioned in his blog post, "Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter" Tip :: Repeat your tweets. Try this experi...

    By • May 21, 2011

  • Live from the Lithium Party: Building the Enterprise Social Practice, Part I

    Not "lithium" as in the periodic table of elements, but Lithium being one of the largest and leading providers of social services to enterprise clients. This is their annual home conference in San Francisco, near their headquarters, and the attendees include clients and prospective clients. At on...

    By • May 19, 2011

  • Should Facebook 'Likes' Have an Expiration Date?

    A couple of weeks ago I wrote about how brands are getting preoccupied with generating high numbers of Facebook 'Likes' rather than building deep engagement and this got me thinking - if "Likes" are going to be used as measure of engagement should they have an expiration date? Why don't fans o...

    By • May 19, 2011

  • News Feed Optimization on Facebook - Working with EdgeRank

    Did you know that Facebook has an algorithm in place for what you see in your News Feed? No...? Well I didn't either, until today. It is called EdgeRank. You may have not recognized it, but Facebook's News Feed only displays a portion of the posts generated by your friends. (I always had my snea...

    By • May 18, 2011

  • 5 LinkedIn 'Must-Haves'

    With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives.

    By • May 14, 2011

  • Smartphones, Tablets Change How We Use Social

    What did you do this morning after your alarm went off - other than hit the snooze button? If you've got a smartphone, a new study says, there's about a one-in-three chance that you switched on your phone and loaded up an app. And if you're in that group, chances are also pretty good that you che...

    By • May 13, 2011

  • Facebook's Strategy for Global Domination: Shame Google

    Social networking giant Facebook was caught playing dirty. It is revealed by Don Lyons that Facebook has engaged top PR firm, Burson-Marsteller, to plant negative news about Google. Facebook confirmed this and stated the following reasons for the engagement: First, because it believes Google is d...

    By • May 12, 2011

  • Understanding the Potential Difference between Non-Fans & Facebook Fans

    It truly mesmerizes me when I think of the value of social media and how brands can use it to cash in on the real-time business opportunities it offers. Whether you are looking to market your products online or provide a superior customer service to your target audience, maturing online platforms...

    By • May 11, 2011

  • Why Groupon has Legs

    With Facebook Deals and Google Offers launching the exact same service as Groupon (and having been tagged "Groupon Killers"), pundits are questioning Groupon's sustainability and market share. Deals have become commodities, and Groupon will certainly lose market share simply due to the growing vo...

    By • May 10, 2011

  • Famous LinkedIn Profiles - Social Media vs. Social Networking

    Seems like everyone has "social media" in their profile these days, or at least about 600,000 on LinkedIn do (search for social media on LinkedIn to see). This got me wondering about the difference between two terms we all use a lot to describe Internet-based applications: Social Media and Socia...

    By • May 10, 2011

  • Facebook Playing Growing Role In Driving Traffic To News Sites

    That was one of the key findings in a study issued by the Pew Research Center's Project for Excellence in Journalism. The study, an in-depth study of detailed audience statistics from the Nielsen Company, examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave.

    By • May 9, 2011

  • UK Agency to Regulate Tweets

    The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian repo...

    By • May 8, 2011

  • Facebook vs. Google in the Fight for Skype

    On May 5th, Reuters uncovered a skirmish for Skype. The contenders: Facebook and Google. Considerations for the tie-up came after the web video conferencing service's CEO, Tony Bates, postponed the company's initial public offering to the latter half of 2011. Reuter's unnamed sources said the d...

    By • May 5, 2011

  • Changes in Store for Facebook Groups

    Anyone who says the days of Facebook Groups are over might want to check their inbox - chances are, they'll find at least a few emails from the last day or two with a subject line of "Someone-or-other updated the group Blah Blah."So what's all that about? Right now, it looks like the tail end of ...

    By • May 5, 2011

  • Why Twitter Is NOT Stupid and Why You Should Care

    In a recent post on my blog, I recently tried to summarize a few of the things I often hear about "Why Twitter Is Stupid".As a semi-recent convert to the power of Twitter, I wanted to quickly play counter-point to my previous argument and provide a few real life examples of how I've actually foun...

    By • May 5, 2011

  • Netherlands Number 1 in Social Media

    The other month I posted on Comscore's data showing that the Netherlands was the no.1 country in Twitter penetration as a % of the Internet population, ahead of the usual suspects such as Brazil and Indonesia (think of it - would we have called Indonesia and Brazil social media leaders 5 years ag...

    By • May 4, 2011

  • 5 Reasons Why Activity Streams Will Save You From Information Overload

    I heart Activity Streams. I mean, I *love* them to bits! From the very first beginning that I got exposed to them over at Twitter, over 4 years ago, till today, where I am using a bunch of various different microblogging / microsharing services, both internal and external, I couldn't work, nor ge...

    By • May 4, 2011

  • Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

    What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of - but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could watch a live stream...

    By • May 4, 2011

  • Facebook: Is "Liking" the new (and lazy) online review?

    The ubiquitous Facebook "Like" button is hard to ignore these days... That small, light blue hand icon with its thumb facing upwards is plastered on web sites and blog posts everywhere. Everyone wants to be "liked." I find it interesting that in this Like-friendly climate, countless of busines...

    By • May 3, 2011

  • Why Twitter Wants TweetDeck - and TweetDeckers - So Badly

    Rumors swirling this morning about Twitter's $50 million acquisition of TweetDeck have everyone, er, atwitter. Fundamentally, Twitter has finally realized that its development partners have continued to innovate while the company's basic interface - Twitter.com - is oddly low-frills with frustrat...

    By • May 3, 2011

  • Let's Make a Deal: Social Offers

    Groupon's IPO is potentially valued up to $25 billion and it's subscriber base is doubling once a quarter, LivingSocial raised $400M in venture funding, Scoutmob nails $1.5M in it's first funding round, FourSquare hits 3M daily check ins and Facebook announced it's second "deal" type offering las...

    By • May 3, 2011

  • Why I Follow 10,000 People on Twitter...and Why They Follow Me

    Subtitle: To catch many fish you need a big net Because people approach Social Media in a temperamental fashion, I feel the need to post this. On Twitter, the amount of followers one has is a sensitive area. Social media is such a fickle area that there are not many things concrete. Social med...

    By • May 2, 2011