Social Media Updates: Page 408

  • Twitter Strategy For Brands Part 1: Your Profile

    As Cerebra expands its client base with big brands including the likes of Vodacom, Samsung and Toyota, we're learning valuable lessons about what works when it comes to engaging customers on Twitter. No two brands are exactly the same. Every brand has a different message, culture, strategy and ev...

    By • Jan. 24, 2011

  • How many social media managers does it take to run a Twitter profile?

    Different companies have different approaches to managing their presence in social spaces. Some entrust the accounts to a single person, others to a group of people, whilst some companies even have teams for single, specific account.

    By • Jan. 23, 2011

  • The History and Evolution of Social Media for Ad Agency New Business

    There are social media solutions for almost every need. These are exciting times for the advertising industry.

    By • Jan. 22, 2011

  • It's Not About Content; It's All About Communication

    Google is all about content; Facebook is all about communication.- Kailash Ambwani CEO of FaceTime Communications Today I want to share a few articles that I found over last month or so. All these articles talk about non-intuitive observation. They all point to importance of communication, and ...

    By • Jan. 22, 2011

  • How Can a Multinational Company Succeed in Social Media?

    I just finished a great article on Social Media Today by a fella named Ben Stroud. He talks about how very large companies, with 300k members in their social network cannot really engage people if they don't start to think of ways to diversify their message.I'd like to take Ben's concept a step f...

    By • Jan. 21, 2011

  • Can Facebook's BranchOut Bridge the Business/Consumer Divide?

    Image via CrunchBase When it comes to social media most people are schizophrenic - using specific tools for business and personal life. Generally this means your contacts on Facebook are different from those you interact with more formally on LinkedIn. Twitter can be either (dependent on the...

    By • Jan. 21, 2011

  • 10 Tips to Generate Business Leads with LinkedIn

    LinkedIn, the business professional's platform, is not always the first choice when we think about growing a business. Growing a business in social media we immediately think of Twitter and Facebook as they have the power of engagement. People interact more on Twitter and Facebook as we can send ...

    By • Jan. 20, 2011

  • What do your customers engage with in Facebook? Photos top the chart.

    At Conversocial, our main aim is to help you understand what drives engagement with your customers on Facebook and Twitter. Our unique engagement metric, IPM (interactions per thousand), gives you a clear picture of user interactions relative to your fan size, and can be compared across different...

    By • Jan. 20, 2011

  • Spot the difference - social media and Soho phoneboxes

    Image via Wikipedia Would you write down and leave your personal details in a public place where you knew they could easily be found? Excepting prostitutes putting their calling cards in phone boxes the answer for most of us would be a resounding no. But in the online world we simply don't a...

    By • Jan. 18, 2011

  • On Influence and Bad Blog Posts

    I like differing opinions, thoughts and comments. I think it's good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I'll promote your stuff if you promote mine. The thinking is well...

    By • Jan. 18, 2011

  • How To Write a Blog That Others Will Want to Read

    For many of us, fortunate or cursed as we may be, writing is like breathing in that it's something we just can't do without. I believe that the truly great bloggers, like all writers, have a physical and emotional need to write - it's as simple and as complicated as that. However, even with the ...

    By • Jan. 17, 2011

  • Your company's single biggest mistake on Twitter

    Let's start this post with a little quiz. I've assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you would most likely follow and relate to ... I've used this example in many of my classes and the answer is usually unanimous - Mega...

    By • Jan. 17, 2011

  • Top Techniques to Maximize Content Sharing

    If you're trying to get your content shared on social networks such as Twitter and Facebook, here's a list of tips to increase your chances of retweets and shares. And if you know others, please add them in the Comments! [Credit to Dan Zarrella for his many posts and webinars from which many of these best practices were derived.]Your Blog posts

    By • Jan. 17, 2011

  • Welcome to the Dark Side: When Social Media Turns Evil

    My "Hacker" makes his demands of me known to a concerned friend. He demands in an earlier e-mail that I contact him by a deadline otherwise I won't be able to live in peace. It all started with a strange e-mail with the subject line "Don't think you can ignore me." As a social media junkie, spa...

    By • Jan. 16, 2011

  • The Fallacy of Social Media Reciprocation

    You are not entitled to attention.You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any thing of the sort.In fact, you are not entitled to anything.

    By • Jan. 15, 2011

  • Do Pentagon shifts signal the mainstreaming of social media?

    Two back-to-back stories on Wired's Danger Room may well presage a change in the way organizations approach social media.Unfollowed: Pentagon Deletes Social Media Office:

    By • Jan. 15, 2011

  • Being Safe in the World of Social Media

    "Cowards falter, but the danger is often overcome by those who nobly dare." Elizabeth, Queen Mother. Social media and what it has done for human relationships is incredible. Of course, on the flipside of that is discretion. Safety is critical. People tend to think that connections that are made...

    By • Jan. 15, 2011

  • Your online presence: It's time to de-clutter and organise!

    The new year is the perfect time to get rid of all the clutter and organise yourself for the year ahead. I tried to do this last week before going on a road trip up the east coast by removing everything from my wardrobes at home and getting rid of stuff I don't use. Unfortunately it was really h...

    By • Jan. 15, 2011

  • Top 100 Auto Industry Influencers Ranked by Twitter

    Top 100 Auto Industry Influencers in North America according to Twitter...

    By • Jan. 15, 2011

  • What Would Happen If Real Life Was Like Twitter

    Ever wonder about that? No? Ok. Me neither until just this moment. So here's the answers.80% of conversations occuring using telephones would be about having conversations using telephones.99% of conversations about computers sent via computers would be about using computers to send messages to other computers.60% of conversations in coffee shops would be about how to best have conversations about coffee shop conversations.Sex would go much faster, having a limit of 140 micro movements. Men would be happy. Women would buy more batteries.

    By Robert Bacal • Jan. 15, 2011

  • Cause A Stir With Your Social Media Status

    (Guest post by Nitin Aggarwal) Twitter has enjoyed quite a lot of notoriety lately as the social media platform preferred by Hollywood celebrities short on time, but big on sharing the personal news their fans crave.

    By • Jan. 14, 2011

  • How Social Media Can Get You a Job

    Looking for a job, and feeling like you're shooting your resume into a black hole?That's sure how I felt when I graduated from Duke University this past May. Over the summer, I lost track of how many searches I did on craigslist, CareerBuilder, Idealist (and so on), how many cover letters I la...

    By • Jan. 13, 2011

  • 6 Tips For Giving Your LinkedIn Profile A Facelift

    LinkedIn, launched in 2003 as a professional network with under 500 users, is now connecting over 70 million people in 200 countries and territories. Initially associated with the popular MySpace, but for adults, users quickly learned that this platform was a whole lot more. It was opportu...

    By • Jan. 12, 2011

  • Major Shift In Twitter Trends From 2009 To 2010

    So there I was on Ad Age, a common occurrence for sure, and I came across two pie charts depicting the changes in Twitter trends from 2009 to 2010... and I was blown away, in a good way that is. The data came from, as you can see from the image above, What the Trend, the trend-tracking company th...

    By • Jan. 12, 2011

  • Another 2011 Prediction: Facebook has more issues over Privacy...duh!

    People all over the web are taking the new year as an excuse to make predictions, resolutions and recaps. So I'm going to throw my hat in the ring, bust out my crystal ball and tell you about the future. IN THE YEAR 2011: A Prediction Facebook will do SOMETHING that will cause people to be up...

    By • Jan. 12, 2011