Social Media Updates: Page 407

  • Spanish Tweeting Companies

    Prompted by a conversation I had early yesterday, here are two companies that you may not expect to tweet in Spanish, but do (I just realized that this is a very American, ahem...North American/U.S. standpoint): Engadget @es_engadget Gizmodo @gismodo_ES A questions here is who are they targeting?...

    By • Feb. 9, 2011

  • Lessons from Brand Bowl 2011 - Tweet Analysis

    Well, by all indications it was a success. For a good part of the night #brandbowl was the number two or three trending topic on Twitter worldwide. (Number one was paid for.) We analyzed over 300,000 tweets that we could discern were talking specifically about a brand ad running in the game ...

    By • Feb. 8, 2011

  • My take: 3 Months of Using LinkedIn's Signal

    I have always been a huge fan of LinkedIn. As a professional, I can appreciate the value in keeping my connections close, and allowing me to stay up-to-date on what they're up to. However, it seems abundantly apparent to me that staying up-to-date is the primary driver of social media. Insert a...

    By • Feb. 8, 2011

  • Bridging the Marketing/Customer Care Divide - Thoughts from #C32011

    Dan Miller (@dnm54) and Greg Sterling (@gsterling) from Opus Research (@opusresearch) put on a unique, intimate and thought-provoking conference last week in San Francisco built around the challenges and opportunities facing different companies as they try to close the gap and get folks from mark...

    By • Feb. 7, 2011

  • Global Youth: Is That Egyptian Facebook Sign for Real?

    Floating around the Internet of late has been the photo above of what looks to be an Egyptian man amidst the anti-Mubarak protests in Cairo's Tahrir Square holding up what appears to be a pro-Facebook sign.

    By • Feb. 6, 2011

  • Hidden Social Media 'Gems': Three Useful Twitter Case Studies

    Most people don't understand the value of Twitter. They often wrongly believe that Twitter is just a place where people send out Tweets on what they had for lunch and question why anybody would care. Truthfully it's easy to understand this belief. There is a fair amount of useless updating going on. However, hidden in the endless stream of updates there are some real gems of activity. Provided below are three examples of organizations/individuals adding value through Twitter without letting everyone know what they had for lunch:

    By • Feb. 5, 2011

  • Why social media is perfect for The People's Supermarket

    Recently I noticed a supermarket called simply "The People's Supermarket". So I did a little research and it turns out that The People's Supermarket is a social supermarket: "A supermarket for the people by the people".

    By • Feb. 5, 2011

  • Two PR Lessons from Kenneth Cole's Twitter Mishap

    Kenneth Cole - yes, that Kenneth Cole - made a very big, very public mistake: He tweeted an ill-fated attempt to inject some humor in the Egypt protests (a decidedly non-funny situation), which led to a flurry of negative tweets and articles. A couple hours later, Kenneth Cole issued a non-apolo...

    By • Feb. 3, 2011

  • 15 Tips to Increase Twitter Followers for your Local Business

    When it comes to increasing followers on Twitter, there is a big debate in the social media space about quality versus quantity. But it is a near universal goal for businesses to increase their fan and follower count on social media. So, how can you balance the need to increase followers while ma...

    By • Feb. 3, 2011

  • Compliance and Social Media: It's Hearsay

    It was just about a year ago that a member of our community, and webinar guest, Clara Shih, talked about The Facebook Era (also the name of her best-selling book) and her deep experience with understanding the business, especially small business, implications of a networked world. It also turns ...

    By • Feb. 3, 2011

  • Social Media Isn't a Distraction - It Is My Source of Power

    Two of the greatest communication tools that have changed my life are Twitter and blogging. I would give up just about every other communication tool before I gave up these.

    By • Feb. 3, 2011

  • Malcolm Gladwell's next article: Does Hurricane Yasi need Twitter?

    Hurricanes, or "cyclones" as they have been called in the Eastern Hemisphere, have existed for hundreds of years long before stupid Twitter. Back when the last enormous hurricane hit Australia there was no social networking, people would just scream for help at the top of their lungs. The hurri...

    By • Feb. 3, 2011

  • Networks: Does Size Actually Matter?

    I can't begin to tell you how many @s a day I get, and ignore, from random tweeters saying 'follow me?', 'follow for follow?', 'want more followers, check out this link', or the classic 'Retweet this in the next 20 minutes if you want to get 20,000 followers'. Honestly the number would shock you...

    By • Feb. 3, 2011

  • Careless Linking Leads To PageRank Sinking!

    All the online marketing expertise and social media reach in the world will not make up for the hasty exit made from domains offering archaic website accessibility, lack of user-friendly experience and inept page linking. The first rule of optimisation and certainly, PPC paid search, is developin...

    By • Feb. 1, 2011

  • Super Bowl XLV: Pre-Game Social Snapshot

    As Super Bowl XLV draws close, hundreds of thousands of visitors are descending on the Dallas-Fort Worth metroplex. From large Dallas-based corporations such as AT&T to local hotels and restaurants, DFW businesses have increased their spending on advertisements and billboards prior to game da...

    By • Feb. 1, 2011

  • Online Advocacy Tools: Twitter

    New Online Politics 101 chapter Twitter is the newest significant weapon in the online politics arsenal: while it was a very limited arena as recently as the 2008 elections (Barack Obama had all of 50,000 followers by Election Day!), it's exploded in popularity since. Though the two sites are of...

    By • Jan. 31, 2011

  • The Importance of Teaching Social Networking in Schools

    As many of you know I decided to go to university last year to get my degree and have written before about how shocked I've been about the apparent ignorance of new university students when it comes to their online presence. As a point of reference I classify new university students as those com...

    By • Jan. 30, 2011

  • Follow Rate - Twitter Follower and Friend Legitimacy

    You might have noticed that many Twitter users follow a lot more people than follow them back. An immediate thought that comes to mind is: "What are these people doing?" The answear is simple - they are exploiting Twitter user sentiment to follow people who follow them. Their thinking might be: "If I were to follow 1000 then 100 are bound to follow me back". That might be the case, but having people follow you that are not at all interested in your subject matter will not lead to any profits and might even hinder others' perception of your online profile.

    By • Jan. 29, 2011

  • History Being Made with Social Media: What a Social Web Week!

    As a follow up to my post earlier this week about Twitter critical role in the Tunisian revolution, here are some links to other article posts, videos and articles looking closely at the social web's role in the Egyptian uprising.

    By • Jan. 29, 2011

  • The Dark Side of Facebook

    No, I am not talking about Mark Zuckerberg's Facebook account being hacked... he'll get over it. And I'm also not talking about an embarassing, ill-conceivved post, like the the kind that cost you your job...

    By • Jan. 27, 2011

  • Social Media, Facebook & The Sputnik Moment

    For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over.

    By • Jan. 26, 2011

  • The Pope Says to Keep It Real In Social Media

    Just last week Pam Moore and I hosted our first Twitter Chat called the Social Media Get Real Chat, using the Hashtag #GetRealChat. The chat focuses on the power of relationships & the need for authenticity in today's Social Media driven world. We had a tremendous turnout and we invite everyo...

    By • Jan. 24, 2011

  • Twitter Strategy For Brands Part 1: Your Profile

    As Cerebra expands its client base with big brands including the likes of Vodacom, Samsung and Toyota, we're learning valuable lessons about what works when it comes to engaging customers on Twitter. No two brands are exactly the same. Every brand has a different message, culture, strategy and ev...

    By • Jan. 24, 2011

  • How many social media managers does it take to run a Twitter profile?

    Different companies have different approaches to managing their presence in social spaces. Some entrust the accounts to a single person, others to a group of people, whilst some companies even have teams for single, specific account.

    By • Jan. 23, 2011

  • The History and Evolution of Social Media for Ad Agency New Business

    There are social media solutions for almost every need. These are exciting times for the advertising industry.

    By • Jan. 22, 2011