Social Media Updates: Page 407
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Link Building With Twitter
Getting your head around the recent stats revealing that the 10 billionth tweet was posted in March 2010 and more than 600 million searches happen on Twitter every day may still not persuade some as to exactly how business can tangibly benefit in real ROI terms.
By Daren Bach • Dec. 7, 2010 -
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Stupidity, not social media, to blame for celebrity downfalls
In an era in which social media is an increasingly common part of everyone's lives, it staggers me that public figures remain mystified when the medium is used against them. Take the case of disgraced Australian sports star Joel Monaghan, the footballer who allowed his teammates to photograph him...
By Jay Pring • Dec. 7, 2010 -
5 Reasons Why Customised Snap-Tags Are The Perfect Social Media Marketing Tool
Last week I wrote about the ways in which customised snap-tags go hand-in hand with both traditional PR and social media campaigns. After a week spent looking further into the world of Snap-Tags I have outlined 5 key points below as to why more and more companies will soon be jumping on board.
By George Guildford • Dec. 6, 2010 -
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5 Tips to Rock Twitter like The Beatles
Twitter is one of the fastest growing social media channels today. And in the marketing world, Twitter can reap serious benefits to companies large and small if used well.
By James Young • Dec. 2, 2010 -
Three Professional Moves on Twitter
I've written a lot about Twitter as well as talked to many people about it - whether it be in small corporate workshops or in conference presentations. One of the ways that I try to explain its value is to show how it is a great place to build a PLN - Personal Learning Network. However, this does not always hit the right spot, as it often can take a bit of time to explain what a PLN is. So recently, I've been talking more about Twitter as "a professional development tool", and I now see more more people showing interest.
By Rick Stilwell • Dec. 2, 2010 -
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
Dear Facebook: You've made a confusing mess with Community Pages. If you want businesses to invest in creating Facebook Pages, and to make Facebook a strong part of their online marketing, you need to make the rules clear, and stop changing them every five minutes.Dear Corporations: Bear with me: Community Pages are a complicated mess, but you need to claim yours right now - before Facebook changes its mind again.
By BL Ochman • Dec. 2, 2010 -
There's No Place Like Facebook For the Holidays
92% of retailers say that their social media strategies during the holidays will focus mainly on Facebook - up from 76% over this time last year.This was one of the findings of a survey recently conducted by BDO USA, an accounting and consulting firm based in Chicago.More survey findings...Overa...
By Steve Olenski • Dec. 1, 2010 -
The Dilemma of Authenticity, Transparency and Limited Resources
The foundational components of any effective Social Media strategy are authenticity and transparency, especially if blogging and microblogging are part of that strategy. The power of Social Media comes from the personal brand that is being built by an author, and the benefit a corporate brand de...
By Tom Snyder • Dec. 1, 2010 -
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The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you're really missing out on. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can't help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they're offense is gimmicky, that it's more like a video game than 'real' football. Does that sound familiar?
By Mike Frey • Dec. 1, 2010 -
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Faceless on Facebook: Does your brand flunk the personality test?
Make brand exposure and interactions count. A brand's personality is built from the sum of moments shared with its prospects and customers.
By Troy Janisch • Nov. 30, 2010 -
Black Friday Promotions Drive Big Facebook Numbers for Aggressive Retailers
In the 10 days leading up to Black Friday, the biggest retailers on Facebook - those with the most Likers - grew their fan bases by an average of 10%. Respectable.But more aggressive retailers on Facebook grew their fan bases at twice that rate! (See data below.)
By The Media Logic Team • Nov. 30, 2010 -
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What Improved Facebook Page Insights and Status Updates Mean for You
If you're still playing catch-up from the holidays, you might have missed a few important changes that if used and understood properly have the potential to dramatically improve your Facebook outreach at no cost.
By Tyler Gray • Nov. 29, 2010 -
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How the Google / Facebook War Affects You
Do you remember life before fax machines, email and searching online? Do you remember making an appointment to see your doctor to get an opinion without being able to Google professional and everyday opinions on your computer first? It's like a movie you watched years ago with a plot that's vaguely familiar but has no relevance to your current life. That's how you'll think of the current web versus the social web that's expanding daily.
By Brett Greene • Nov. 28, 2010 -
5 Reasons Facebook Will Be the 2012 Marketing Requisite
We are in the age of the Social Consumer, where social networks are transforming business as the attention of the consumer is focusing on their social streams. They learn, discover and share with their friends. Facebook has generated a lot of BUZZ lately with its unveiling of a new location base...
By Patsy Stewart • Nov. 24, 2010 -
Facebook Comments: Protected Speech or Personal Branding Nightmare?
We all know that people overshare. It's easy to write a quick status update when someone bothers you at work or you're frustrated. And in today's world of social media and instant communication, it's not surprising that quite a few people are taking heat for posting inappropriate content-especia...
By Daniel Schawbel • Nov. 24, 2010 -
The Fall of Facebook?
I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!!But this also triggered a couple of questions in my mind:
By Saurabh Pandey • Nov. 23, 2010 -
Why Going Social Is So Crucial
It's beginning to dawn on some business owners that they might need to 'go on to Facebook and Twitter' and they'll probably get a part time girl to do it once a week, just to see what extra business comes in...
By Daren Bach • Nov. 22, 2010
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