Social Media Updates: Page 423


  • Facebook isn't the Devil

    I often encourage people to give their honest feedback. I find that to be one of the quickest, least expensive ways to imrove ones company. Find out whats wrong from the horses mouth.

    By Aug. 6, 2010
  • 7 Steps for Building a Community on Twitter

    Twitter provides an excellent channel for marketers as it is "a real-time information network powered by people from around the world" who are interested in discovery and communication. In order to tap in to this tool, it is important to become an actice participant who consistently adds value to the community.

    By Aug. 5, 2010
  • Twitter Talk & Facebook Fails

    An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat. Social Media allows you to reach out to your brand advocates in ...

    By Aug. 3, 2010
  • A Brief Twitter Marketing Strategy

    Going by the increasing popularity of social media marketing, it is only wise to say that twitter marketing plan should be included in any viable online marketing plan. This is because twitter is reputed to be the first social networking site that went from mere 1 million users to over 13 milli...

    By Aug. 1, 2010
  • Facebook, Twitter, You Name It. Social Media is "Happening" to your Brand - Whether You Like It or Not.

    About a year ago I met with a luxury watch manufacturer that I love. I say I" love" them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that ...

    By July 31, 2010
  • Think Twitter Has No Rules? Think Again

    Twitter has no rules. That's what I keep hearing from people who think they are the vanguard of a new movement. Don't believe it. There are rules EVERYWHERE.

    By July 29, 2010
  • Facebook's Q&A Initiative: Desperation?

    In an article written earlier, The Coming Social Media Crash: Similarities With the dotcom bust #2, I mentioned that one of the indicators (viewed in the rear view mirror) of business failure during the dot.com boom/must cycle in 1999-2000 was that companies changed their business models significantly once they realized that the hype and hope was...well, just that.

    By Robert Bacal • July 29, 2010
  • Why we follow brands on Facebook and Twitter

    In April this year, I conducted the fifth annual survey of Swedish bloggers and blog readers. The survey called BlogSweden 5, included a total of 2,251 respondents, out of which 94% had at least one blog. One of the new questions this year was about why people choose to follow brands on Twitter and become a fan, or like, brands on Facebook.

    By July 29, 2010
  • Facebook Stories and Your Personal Brand

    The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the world. People are able to connect w...

    By July 29, 2010
  • Facebook Fan Pages: Why It's Important For Fans to "Like" Your Brand

    A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it's service. The reality of that number means that Facebook has created it's own Internet within in the Internet. Some people log ...

    By July 28, 2010
  • How to Brand Yourself As An Expert and Get More Business with Facebook Questions

    Facebook launched a new section called "Questions" recently. I am not sure exactly when they launched it but today it showed up in my feed.

    By July 28, 2010
  • Twitter's Fundamental Change for the Worse

    Twitter plans to introduce media into the Tweet Stream. This is the worst idea in the history of Twitter.For now, let's ignore the fail whale problem. Even though we know the server load will only increase exponentially as the stream has to distribute hundreds of images and videos along with text, let's ignore this for the greater issue at hand.

    By July 28, 2010
  • Do You Use LinkedIn to Follow Potential Employers?

    Most jobseekers think of LinkedIn as a tool to network with individuals. While LinkedIn is certainly useful for this purpose, it can also provide invaluable information about companies you want to target during your job search.

    By July 27, 2010
  • Explorer Revealed on Facebook: Exclusive Interview with Scott Monty

    Listen to Scott and I talk about the campaign in this exclusive interview!

    By July 26, 2010
  • Twitter - New Media, or News Media?

    On, July 22nd a strong summer storm dropped over 7 1/2 inches of rain on parts of Southeastern Wisconsin in a two hour period. The coverage of the effects of that storm went wall-to-wall all night with live on-scene reports of flooded basements, cars being carried away by water on roads that...

    By July 26, 2010
  • Twitter In A Corner - Facing Huge Challenges

    It's easy to consider Twitter a success, particularly if you don't look at it as a business, but it's facing some critical issues and Catch-22's that may endanger its existence over the next 12 months. The fact that it has not turned a profit yet, and the business need to start providing return on investment for its investors, puts it in an awkward position. It's a position that other platforms will also face or are now facing.

    By Robert Bacal • July 24, 2010
  • Why Do You Retweet?

    A friend passed a URL along to me this week with a research piece done by a Microsoft team last year on the science of retweeting. The trio of authors, Danah Boyd, Scott Golder and Gilad Lotan looked at 720,000 tweets over a six-month period and found that only 3% of the tweets "are likely to be ...

    By July 23, 2010