Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

TikTok ad campaigns drive movie ticket purchases

Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

By Andrew Hutchinson • March 5, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok US users impacted by another problem at Oracle

Issues at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues — and user speculation about government interference.

By Andrew Hutchinson • March 4, 2026

TikTok rules out using end-to-end message encryption

The app told the BBC that using that level of security would impede police investigations and said its stance sets it apart from rivals.

By Andrew Hutchinson • March 4, 2026

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

By Andrew Hutchinson • March 2, 2026

TikTok publishes latest EU usage, enforcement data

The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.

By Andrew Hutchinson • March 1, 2026

TikTok releases its 2026 Discover List

The sixth iteration of the app’s annual roundup highlighted 50 top creators across five categories. 

By Andrew Hutchinson • Feb. 25, 2026

TikTok expands its MLB partnership agreement

The multiyear deal builds on an existing agreement with the league and will offer exclusive in-app content, including highlights and insights.

By Andrew Hutchinson • Feb. 24, 2026

TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access

Additional merchant features include an easier way to send out product samples and new Creator Picks tags.

By Andrew Hutchinson • Feb. 17, 2026

TikTok Joins European Advertising Standards Alliance

The move comes as the platform looks to reassure regulators that its business practices are aligned with wider regulatory expectations.

By Andrew Hutchinson • Feb. 17, 2026

TikTok Adds New Ad Types for Entertainment Marketers

Some new opportunities for streaming providers and entertainment brands. 

By Andrew Hutchinson • Feb. 12, 2026

TikTok Launches Local Feed in the US

TikTok U.S. brings its local content display to American users.

By Andrew Hutchinson • Feb. 11, 2026

ByteDance Launches Impressive New AI Video Generation Tool

The new AI video generator is producing better results than other rmodels. 

By Andrew Hutchinson • Feb. 9, 2026

TikTok Publishes New Guide to Effective Promotions

Some handy tips and pointers for getting the most out of new and existing tools.

By Andrew Hutchinson • Feb. 8, 2026

TikTok US Explains Privacy Policy Update

TikTok's new U.S. ownership recently sparked concerns with a privacy policy update. 

By Andrew Hutchinson • Feb. 8, 2026

TikTok Offers Enhanced Shops Promotion Program

TikTok's updated its co-funded promotion option to help drive more sales.

By Andrew Hutchinson • Feb. 5, 2026

2026 Social Media Benchmarks [Infographic]

The report looks at the latest engagement trends across the major social apps.

By Andrew Hutchinson • Feb. 2, 2026

TikTok Says US Services Have Been Restored After Recent Issues

TikTok US is back in action after winter storms disabled a major data center.

By Andrew Hutchinson • Feb. 2, 2026

TikTok Shares Insight Into Effective Ad Measurement Approaches

TikTok's latest research report digs into ROI and effective ad approaches.

By Andrew Hutchinson • Feb. 2, 2026

TikTok Announces ‘TikTok Live Fest’ Event

The event will showcase some of TikTok's best live talent.

By Andrew Hutchinson • Feb. 1, 2026

TikTok Announces Creator Showcase for Black History Month

The effort includes a number of high-profile creators who have led trends and driven in-app engagement.

By Andrew Hutchinson • Feb. 1, 2026

TikTok Says Its Working To Address Issues With US App

Some users have raised concerns about low view counts and “restricted” searches.

By Andrew Hutchinson • Jan. 27, 2026

TikTok US Deal Raises Questions for Some Senators

Some senators are unclear on whether the details of the TikTok U.S. deal meet requirements.

By Andrew Hutchinson • Jan. 26, 2026

US TikTok Users Seek Alternatives After Change in Ownership

Users are concerned that the new U.S. ownership could look to manipulate TikTok’s algorithms.  

By Andrew Hutchinson • Jan. 26, 2026

TikTok Publishes New Guide to Its AI-Powered Campaigns

Some handy guidance for automated TikTok campaigns. 

By Andrew Hutchinson • Jan. 25, 2026