TikTok Launches Campaign To Highlight Music Discovery

The campaign will feature artists who got their start in the app.

By Andrew Hutchinson • Aug. 27, 2025

TikTok Sees Big Revenue Increase in the UK Market

TikTok's business is stabilizing outside the U.S.

By Andrew Hutchinson • Aug. 24, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Joins INTA Counterfeit Goods Education Initiative

TikTok will look to expand its efforts to combat fake product listings. 

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

China Won’t Sell TikTok’s Algorithm to US

Could TikTok actually get banned this time?

By Andrew Hutchinson • Aug. 20, 2025

TikTok Enables Livestreamers To Perform Specific Actions for Donations

Livestreamers can set up "Viewer Wishes" that they'll respond to on livestreams.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Announces Finale of ‘Music on Stage’ Competition

TikTok continues to reinforce its connection to the music industry.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Announces New Content Partnership With the ATP

The partnership will bring exclusive tennis content to the app.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Adds Campus Verification To Help College Students Connect

A new way for students to find friends on campus.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Implements Hashtag Limit

The move seemingly aims to improve the presentation of clips in-stream. 

By Andrew Hutchinson • Aug. 17, 2025

TikTok Updates Community Guidelines To Address AI Misinformation

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

By Andrew Hutchinson • Aug. 14, 2025

TikTok Adds AI Avatar Stickers, Expanding Its AI Tool Set

TikTok continues to integrate more AI elements.

By Andrew Hutchinson • Aug. 13, 2025

TikTok Launches In-App Hub To Celebrate the Jonas Brothers Tour

TikTok’s looking to help fans join in the celebration around the new Jonas Brothers album, including with limited-edition merchandise for sale. 

By Andrew Hutchinson • Aug. 11, 2025

TikTok Launches Simplified Affiliate Program for Hotel Promotions

The program provides a simplified way for creators to earn money from hotel promotions.

By Andrew Hutchinson • Aug. 10, 2025

TikTok Publishes New Report on How To Improve Marketing Attribution and Focus

The report aims to provide an improved framework for marketing attribution.

By Andrew Hutchinson • Aug. 6, 2025

TikTok Breaks Livestream Record With Tomorrowland 2025 Broadcast

Another positive step for the growth of TikTok’s livestream content. 

By Andrew Hutchinson • Aug. 5, 2025

TikTok Launches Donation Sticker To Support MrBeast’s Team Water Initiative

The project aims to raise $40 million for sustainable water projects. 

By Andrew Hutchinson • Aug. 5, 2025

TikTok Publishes Report on Top UK Product Trends

Yes, it includes Labubu dolls.

By Andrew Hutchinson • July 31, 2025

TikTok Adds New Website Visitor Retargeting Options

The option will let you retarget users who’ve already visited your site.

By Andrew Hutchinson • July 31, 2025

TikTok Launches a Stripped Down Version of the App in Europe

An alternate, nicer version of TikTok?

By Andrew Hutchinson • July 30, 2025

TikTok Announces Expanded Launch of Its Version of Community Notes

User-submitted fact-checking comes to TikTok. 

By Andrew Hutchinson • July 30, 2025

TikTok Adds More Safety Tools for Parents, Teens and Creators

More safety and oversight options for parents and creators. 

By Andrew Hutchinson • July 30, 2025

TikTok Adds YouTube Music to Its ‘Add to Music App’ Options

Another handy music connection element.

By Andrew Hutchinson • July 29, 2025

TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces

More exposure for your TikTok content and promotions.

By Andrew Hutchinson • July 29, 2025

TikTok Launches ‘Next Up’ Live Singing Competition

TikTok’s hosting its own American Idol-style live singing event.

By Andrew Hutchinson • July 28, 2025