TikTok rolls out Dreamina Seedance 2.5

The newest artificial intelligence video generation model is designed to allow for advanced storytelling and longer clips.

By Andrew Hutchinson • Aug. 3, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

By Chris Kelly • July 23, 2026

5 tips for building an effective brand presence on TikTok

A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

By Andrew Hutchinson • July 23, 2026

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

By Michael Brady • July 19, 2026

TikTok report explores creative AI optimization for brands

Relevance is more important than how much output a company creates, according to a recent study done in partnership with WARC.

By Andrew Hutchinson • July 19, 2026

TikTok partners with NBA and WNBA

The new deal will offer exclusive in-app content and help the platform better engage with its growing basketball fanbase.

By Andrew Hutchinson • July 16, 2026

TikTok sellers in the UK get improved insights

A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.

By Andrew Hutchinson • July 14, 2026

TikTok and Madonna set in-app livestream record

A recent Q&A with the pop star celebrated the release of her upcoming “Confessions II” album and drew more than 2.1 million concurrent viewers.

By Andrew Hutchinson • July 13, 2026

TikTok launches AI literacy measures

The app created a guide for spotting artificial intelligence usage and is about to introduce a learning hub designed to teach practical detection skills.

By Andrew Hutchinson • July 12, 2026

TikTok launches Discover America tour

The six-city roadshow is designed to highlight regional creators and promote the app as a valuable marketing tool.

By Andrew Hutchinson • July 7, 2026

TikTok launches Agentic Hub

The new feature offers a central location for third-party artificial intelligence ad tools and is directly integrated with the platform’s Model Context Protocol server.

By Andrew Hutchinson • June 30, 2026

TikTok launches branded microdramas

The platform wants to tap into the popularity of episodic shorts by offering companies the opportunity to promote their own microseries content.

By Andrew Hutchinson • June 29, 2026

TikTok partners with Madonna for ‘Confessions II’

The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in London.

By Andrew Hutchinson • June 29, 2026

TikTok partners with fitness tracking app

The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.

By Andrew Hutchinson • June 23, 2026

TikTok adds new AI creation tools for marketers

The company’s artificial intelligence-powered Symphony Agent will generate new promotions based on trending campaigns, text and visual prompts.

By Andrew Hutchinson • June 22, 2026

Social media is the leading source of news, per Reuters

The 2026 Digital News Report found that people rely on social media for news more than TV or news websites.

By Andrew Hutchinson • June 16, 2026

TikTok bans AI-generated voices in shopping livestreams

The platform said that livestreams can no longer feature non-real-time verbal interactions, as reported by Pyments.

By Andrew Hutchinson • June 15, 2026

TikTok launches digital trading cards for 2026 FIFA World Cup

Users can earn TikTok’s own form of digital collectibles for the event by undertaking various engagement actions. 

By Andrew Hutchinson • June 14, 2026

TikTok shares performance data on FMCG campaigns

A study on the effectiveness of on-platform fast-moving consumer goods ads explored the impact of promotions on offline sales.

By Andrew Hutchinson • June 9, 2026

TikTok announces 2026 Community Fest plans

The annual event, now in its third year, will focus on livestream creators and offers educational programming, competitions and fan base celebrations.

By Andrew Hutchinson • June 8, 2026

TikTok launches microdrama development program

The app is partnering with Sundance Institute to help train the next generation of filmmakers on how to create a short-form narrative series.

By Andrew Hutchinson • June 4, 2026

TikTok launches separate event-based app

The new TikTok Pro Events platform will let fans engage with daily challenges and win stars they can redeem for merchandise and other rewards.

By Andrew Hutchinson • June 3, 2026

TikTok announces Pride Month 2026 programming

The app is highlighting eight rising LGBTQIA+ creators and small business owners throughout June in an effort to foster a more inclusive community.

By Andrew Hutchinson • June 1, 2026

TikTok Shop grows to new EU merchant countries

The expansion of the company’s European shopping capabilities comes as it looks to increase its in-app revenue stream.

By Andrew Hutchinson • May 28, 2026