TikTok Expands Access to Bulletin Boards for Profiles

More profiles can now access TikTok's broadcast messaging option.

By Andrew Hutchinson • Nov. 6, 2025

TikTok Adds New Generative AI Creation Options

Some simple AI tools to help in your creative process.

By Andrew Hutchinson • Nov. 4, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Shares Data on Business AI Adoption

While more businesses are adopting AI, most are not maximizing the benefits as of yet. 

By Andrew Hutchinson • Nov. 4, 2025

TikTok Announces Nominees for the US TikTok Awards

The awards will celebrate the best creators and influencers in the app.

By Andrew Hutchinson • Nov. 3, 2025

TikTok Announces Exclusive Veterans Day Live Event

TikTok continues to highlight its support for American culture and events.

By Andrew Hutchinson • Nov. 2, 2025

TikTok US Deal Still in Limbo After Trump and Xi Meet

Trump officials had hoped to secure a TikTok sell-off agreement from the meeting.

By Andrew Hutchinson • Oct. 30, 2025

TikTok Adds AI Assistance Tools for Creators

Also, expanded revenue opportunities via creator subscriptions.

By Andrew Hutchinson • Oct. 28, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

TikTok Shares Cybersecurity Tips

With cyber scams on the increase, TikTok is looking to help raise awareness among its user community.

By Andrew Hutchinson • Oct. 27, 2025

TikTok Faces New Fines in Europe Over DSA Compliance

TikTok says that the EU regulations are not being applied fairly across all digital platforms and providers.

By Andrew Hutchinson • Oct. 26, 2025

White House Says TikTok Sell-Off Will Be Finalized This Week

Maybe. Probably. A lot remains uncertain.

By Andrew Hutchinson • Oct. 26, 2025

TikTok Announces Shortlists for Its 2025 UK Ad Awards

These nominees could give some guidance on how to approach TikTok campaigns. 

By Andrew Hutchinson • Oct. 22, 2025

TikTok Announces 2025 Nordic Ad Awards Shortlist

TikTok is also running regional awards, which could help you find relevant examples of what is resonating in the app. 

By Andrew Hutchinson • Oct. 20, 2025

TikTok Announces Creator and Advertiser Awards for UK and Ireland

The awards recognize the significant cultural contributions to the app.

By Andrew Hutchinson • Oct. 16, 2025

TikTok Shares Pointers on Successful AI Adoption for Marketers

Some pointers on how to make best use of TikTok's evolving AI ad tools. 

By Andrew Hutchinson • Oct. 14, 2025

Report Suggests That Posting More Often Increases TikTok Performance

Data analysis by Buffer suggests that TikTok’s algorithm rewards consistent posting activity.

By Andrew Hutchinson • Oct. 12, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

TikTok Outlines Its Evolving Efforts To Detect Underage Users

TikTok is implementing a range of new measures, including AI-powered age checking.

By Andrew Hutchinson • Oct. 8, 2025

TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok's AI-powered ads. 

By Andrew Hutchinson • Oct. 7, 2025

TikTok Ups Subscription Revenue Share for US Creators

TikTok is making a push to win over more U.S. creators.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Adds Assistance for Shopping Ads in Partner Program

The platform’s Marketing Partner program  was launched in 2020 and covers four categories.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Announces Activations for the Launch of Taylor Swift’s New Album

TikTok is going big on Taylor Swift this month.

By Andrew Hutchinson • Oct. 2, 2025

Will the US Government Manipulate TikTok’s Algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

By Andrew Hutchinson • Sept. 30, 2025

TikTok Launches Updated Travel Ads

Some new considerations for travel marketers.

By Andrew Hutchinson • Sept. 29, 2025

Trump Signs off on TikTok Deal as China Weighs Details

The White House is confident that a deal is done, but Chinese officials seem less assured.

By Andrew Hutchinson • Sept. 25, 2025