US TikTok Ban To Be Upheld if a Deal Isn’t Finalized by Current Deadline

We could be in the last days for TikTok in the U.S.

By Andrew Hutchinson • July 24, 2025

TikTok Announces Expanded Live Broadcast Deal With MLS

TikTok will air four Major League Soccer matches live this season.

By Andrew Hutchinson • July 24, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Ongoing Chinese Influence Operations Suggest That TikTok Remains a Risk

Cybersecurity experts continue to detect China-backed influence operations online.

By Andrew Hutchinson • July 22, 2025

TikTok US Sale Faces More Challenges With 59 Days Remaining

It seems like we're still a way off from a TikTok sell off deal. 

By Andrew Hutchinson • July 21, 2025

TikTok Adds New Features To Highlight Songwriters

TikTok continues to expand its connection to the music industry.

By Andrew Hutchinson • July 17, 2025

TikTok Continues To Face Challenges With Its In-Stream Shopping Push

TikTok's major commerce investment in Southeast Asia has hit some speed bumps.

By Andrew Hutchinson • July 16, 2025

TikTok Adds Scheduling Options in Post Composer

Another option to manage your TikTok updates.

By Andrew Hutchinson • July 14, 2025

TikTok Launched Its Own Font To Expand Its Familiar Style

A new option to extend the look and feel of TikTok beyond the app. 

By Andrew Hutchinson • July 10, 2025

TikTok Refutes Reports That It’s Developing a Separate US Version of the App

TikTok has said that the reports are "factually inaccurate."

By Andrew Hutchinson • July 10, 2025

TikTok Is Reportedly Developing a US-Only Version of the App

The updated app could help TikTok remain in the U.S. 

By Andrew Hutchinson • July 6, 2025

TikTok Publishes New Guide for Home Decor Marketers

Some new tips and pointers for home decor marketers on TikTok.

By Andrew Hutchinson • July 6, 2025

TikTok Announces Partnership With Tomorrowland Music Festival

TikTok will host a range of exclusive content and activations.

By Andrew Hutchinson • July 2, 2025

TikTok Cuts Staff as Its Shopping Push Fails To Reach Targets

TikTok continues to push hard to get more people to buy things in-stream. 

By Andrew Hutchinson • July 2, 2025

TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

TikTok’s Brand Consideration Ads enable you to target users based on where they are in the purchase cycle.

By Andrew Hutchinson • July 2, 2025

TikTok Announces Two New Shopping Events To Boost In-App Sales

TikTok says it's seen a significant increase in shopping activity this year.

By Andrew Hutchinson • June 30, 2025

TikTok Partners With Sukeban for Coverage of Anime Expo 2025

A new partnership to promote Japanese culture in the app. 

By Andrew Hutchinson • June 30, 2025

Trump Says He Has a US Buyer for TikTok

The U.S. TikTok saga could come to an end in the next two weeks. Maybe.

By Andrew Hutchinson • June 29, 2025

TikTok Launches Bulletin Boards for Broadcast Messaging From Creator and Brand Profiles

The option is similar to Instagram's Broadcast Channels.

By Andrew Hutchinson • June 27, 2025

TikTok Adds Countdown Bidding for Livestream Auctions

Another way to push its in-app shopping options.

By Andrew Hutchinson • June 26, 2025

TikTok Looks to Gamify Livestream Engagement With Fan Clubs

Another way to drive livestream engagement in the app. 

By Andrew Hutchinson • June 24, 2025

TikTok Launches Summer Camp Activities for Youngsters

The program includes new, interactive kids activities with a social tilt.

By Andrew Hutchinson • June 24, 2025

TikTok Launches Community Fest Event To Highlight Live Creators

The event will showcase the growth of live creators in the app.

By Andrew Hutchinson • June 23, 2025

President Trump Delays US TikTok Ban for Another 90 Days

TikTok will remain available, despite another deadline for its U.S. sell-off passing by.

By Andrew Hutchinson • June 19, 2025

TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP

Some handy new video creation features for TikTok advertisers.

By Andrew Hutchinson • June 16, 2025

TikTok Says In-Stream Shopping Has Increased 120% This Year

Will TikTok's commerce push ever truly catch on in the West?

By Andrew Hutchinson • June 15, 2025