Will TikTok Change Under US Ownership?

Some users have questions about TikTok’s new U.S. privacy policy update. 

By Andrew Hutchinson • Jan. 25, 2026

TikTok Confirms Joint Venture To Comply With US Law

After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.

By Andrew Hutchinson • Jan. 22, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Adds More Control Options to Smart+ Campaigns

Some new options for your AI-powered TikTok campaigns. 

By Andrew Hutchinson • Jan. 21, 2026

TikTok Launches New Ad Options for Streaming Providers

New ways for entertainment brands to connect with TikTok’s audience.

By Andrew Hutchinson • Jan. 21, 2026

TikTok Still Faces Expulsion From the US

With two days to go before its next deadline, details are yet to be confirmed about TikTok’s U.S. sell off.

By Andrew Hutchinson • Jan. 20, 2026

TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution

New data from TikTok as it looks to reduce regulatory pressure.

By Andrew Hutchinson • Jan. 19, 2026

TikTok Shares 2026 Trend Predictions for Marketers

New insights from TikTok, based on emerging user trends.

By Andrew Hutchinson • Jan. 14, 2026

TikTok Adds Channel Sales Experts To Marketing Partners Program

Some new options for TikTok campaign assistance. 

By Andrew Hutchinson • Jan. 12, 2026

TikTok Launches Calendar To Help Parents Manage Screen Time

The template is intended to help families coordinate on and offline activities. 

By Andrew Hutchinson • Jan. 11, 2026

TikTok Announces New Partnership With FIFA World Cup

Sports are clearly a big focus for TikTok in 2026.

By Andrew Hutchinson • Jan. 8, 2026

TikTok Phases Out Its Custom Identity Option for Advertisers

Ensure that your details are up to date in order to keep running TikTok ads.

By Andrew Hutchinson • Jan. 7, 2026

TikTok Launches Regional Event Calendars for 2026

Some handy pointers for your content planning.

By Andrew Hutchinson • Jan. 6, 2026

Chinese Officials Weigh US TikTok Proposal

TikTok is not definitely safe in the U.S. just yet.

By Andrew Hutchinson • Jan. 4, 2026

TikTok Takes Action to Protect Shoppers from Fraud

TikTok is looking to enhance trust in its in-stream shopping options.

By Andrew Hutchinson • Jan. 4, 2026

TikTok Launches New Resources for Sports Organizations

TikTok is looking to make sports a bigger focus in 2026.

By Andrew Hutchinson • Jan. 1, 2026

TikTok Adds Seasonal Animations, Personalized Year in Review Summaries

TikTok is looking to get into the spirit of the season. 

By Andrew Hutchinson • Dec. 22, 2025

TikTok Announces Expanded Partnership with International Ski Federation

Interest in winter sports is rising in the app.

By Andrew Hutchinson • Dec. 21, 2025

TikTok US Unit Reportedly Signs Deal With Oracle-Led Investor Group

After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors.

By Andrew Hutchinson • Dec. 18, 2025

TikTok Adds More Accessibility Features

Some new options for users with variable viewing needs.

By Andrew Hutchinson • Dec. 16, 2025

US TikTok Deal Remains in Limbo as Deadline Nears Once Again

Apparently, no one knows if TikTok will be allowed to remain in the U.S.

By Andrew Hutchinson • Dec. 16, 2025

TikTok Announces Two Live Events To Drive Interest in Its Streams

TikTok is looking to draw in more live content viewers.

By Andrew Hutchinson • Dec. 11, 2025

TikTok Announces Live Christmas Concert With Mariah Carey

TikTok is partnering with Apple Music to broadcast the event. 

By Andrew Hutchinson • Dec. 9, 2025

TikTok Shares the Most Popular Music in the App

TikTok has become a key platform for music discovery. 

By Andrew Hutchinson • Dec. 9, 2025

TikTok Publishes Holiday Gift Guide

The guide highlights some of the top trending products from the app throughout the year. 

By Andrew Hutchinson • Dec. 8, 2025

TikTok Launches Shared Feed Options To Enhance Connection

New way to drive collaborative discovery on TikTok.

By Andrew Hutchinson • Dec. 8, 2025