TikTok’s Parent Company Debuts New AI Text-To-Video Generation Tool

Called Jimeng AI in China, ByteDance's new app enables users to create short videos based on written prompts.

By Andrew Hutchinson • Aug. 6, 2024

TikTok Shuts Down Incentive Program in Europe

The program, TikTok Lite, offered cash incentives for in-app activity.

By Andrew Hutchinson • Aug. 5, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches App Center To Connect SMBs With Helpful Tools

An array of third-party apps are highlighted that offer lightweight solutions and could help smaller businesses boost their presence. 

By Andrew Hutchinson • July 31, 2024

TikTok Announces Inaugural ‘Visionary Voices Africa’ Group

Creators from the region will be promoted on the platform over the next few weeks along with African music and other creative trends.

By Andrew Hutchinson • July 31, 2024

Publicis Groupe Acquires Influencer-Marketing Giant Influential

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

By Aaron Baar • July 30, 2024

Report Looks at How Top Brands Are Winning on TikTok

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.

By Andrew Hutchinson • July 29, 2024

Justice Department Shares Details of Case Against TikTok

Why is TikTok facing a potential ban in the U.S.? The Justice Department claims the platform tracked users’ views on sensitive issues.

By Andrew Hutchinson • July 28, 2024

TikTok Publishes Marketing Guide for SMBs

Some tips on how to maximize your TikTok marketing efforts this holiday season. 

By Andrew Hutchinson • July 25, 2024

TikTok Adds Custom Thumbnail Option for Clips

A new way to customize your TikTok videos.

By Andrew Hutchinson • July 24, 2024

TikTok Looks to Relaunch Its European In-Stream Shopping Push

TikTok continues to ramp up its eCommerce push. 

By Andrew Hutchinson • July 23, 2024

TikTok Partners with DistroKid to Help Emerging Musicians

A new way for TikTok to guide emerging artists into the app.

By Andrew Hutchinson • July 18, 2024

TikTok Announces New Eventbrite Integration

A new way to promote events in your TikTok clips.

By Andrew Hutchinson • July 16, 2024

TikTok Provides an Update on Its Data Safety Measures in Europe

TikTok says that much of its "Project Clover" initiative is now in effect.

By Andrew Hutchinson • July 14, 2024

TikTok Shares Insights Into Its EU Election Integrity Efforts

TikTok has provided an overview of how its election integrity measures performed.

By Andrew Hutchinson • July 10, 2024

Big Brands Reduce TikTok Ad Spending Ahead of US Removal

Big brands are reassessing their TikTok ads approach.

By Andrew Hutchinson • July 9, 2024

TikTok Launches New Program To Attract More UK Merchants

TikTok's making another push to get UK retailers active in the app.

By Andrew Hutchinson • July 8, 2024

TikTok Launches New Promotional Campaign With UK Olympic Squads

TikTok's latest ad campaign highlights how athletes connect in the app.

By Andrew Hutchinson • July 8, 2024

TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements

TikTok is implementing new limits on teen ad targeting.

By Andrew Hutchinson • July 7, 2024

TikTok Updates Option To Download Clips Without Watermark

An easier way to repurpose your TikTok clips.

By Andrew Hutchinson • July 1, 2024

TikTok’s Developing a New AI Chatbot Called Genie

TikTok's looking to make a bigger jump into the generative AI race.

By Andrew Hutchinson • July 1, 2024

TikTok Announces Creative Performance Webinar for SMBs

New marketing insights from the TikTok team. 

By Andrew Hutchinson • July 1, 2024

TikTok Publishes New Back to School Marketing Guide

There's a heap of tips in TikTok's new guide.  

By Andrew Hutchinson • June 30, 2024

TikTok Launches Support Program for Beauty Creators

One to watch for beauty industry marketers.

By Andrew Hutchinson • June 30, 2024

TikTok Launches Big Brand ‘Deal Days’ To Promote In-Stream Shopping

TikTok really wants to make eCommerce in the app a thing.

By Andrew Hutchinson • June 27, 2024

TikTok Appoints Cybersecurity Firms To Assess Its US Data Security

But it's probably a little too late at this stage.

By Andrew Hutchinson • June 26, 2024