TikTok Expands Pulse Ads to Specific Verticals and Topics

TikTok's premium placement option will now offer more customization for placement. 

By Andrew Hutchinson • May 3, 2023

TikTok Announces Education and Funding Initiatives for Small Business Month

TikTok will host a range of education sessions throughout the month.

By Andrew Hutchinson • May 2, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces Programming for Asian and Pacific Islander Heritage Month

TikTok's hosting a range of in-app events, along with creator showcase elements.

By Andrew Hutchinson • May 1, 2023

Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

By Andrew Hutchinson • April 30, 2023

TikTok Invites Selected Retailers to Expanded Shops Push

TikTok continues to push ahead with its in-stream commerce program. 

By Andrew Hutchinson • April 26, 2023

TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend

TikTok's the latest social app looking to get in on the generative AI hype.

By Andrew Hutchinson • April 25, 2023

TikTok Shares Key Creator Collaboration Tips for Brands in New Guide

The guide covers all the key elements of finding relevant influencers and building campaigns.

By Andrew Hutchinson • April 24, 2023

TikTok Moves to Ban All Climate Change Denial Content

TikTok becomes the latest social media app to ban climate denial and misinformation. 

By Andrew Hutchinson • April 19, 2023

TikTok Confirms that You Can Still Upload 10 Minute Videos in the App

Yes, you can still post 10 minute videos in the app.

By Andrew Hutchinson • April 18, 2023

Montana Moves to Ban TikTok Entirely in the State

The case against TikTok is growing, which could see more bans on the way.

By Andrew Hutchinson • April 17, 2023

TikTok Launches New Push on In-Stream Shopping

TikTok really wants to make in-stream shopping a thing, following the success of its shopping initiatives in China.

By Andrew Hutchinson • April 11, 2023

TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities

By creating content aligned with different communities, you can expand your brand reach.

By Andrew Hutchinson • April 10, 2023

White House Recruits TikTok Influencers to Reach Young Voters with Key Messaging

The White House is looking to recruit hundreds of social media influencers to seed key messages.

By Andrew Hutchinson • April 9, 2023

TikTok Announces New Programming for Earth Month

TikTok will highlight a range of content and creators to raise awareness of sustainability initiatives.

By Andrew Hutchinson • April 6, 2023

TikTok Users are More Open to In-App Promotions, According to New Report

TikTok users are also less concerned about their data being used for ad targeting than general web users.

By Andrew Hutchinson • April 5, 2023

Australia Bans TikTok on Government Staff Devices

Australia is the latest region to implement restrictions on TikTok use.

By Andrew Hutchinson • April 4, 2023

TikTok Fined $15.9 Million in the UK for Allowing Underage Users to Access the Platform

The penalty has been reduced from the initial amount outlined by UK’s ICO.

By Andrew Hutchinson • April 4, 2023

ByteDance-Owned Product Showcase App ‘Lemon8’ is Rising Up the App Store Charts

Lemon8 is being described as a cross between Instagram and Pinterest.

By Andrew Hutchinson • March 29, 2023

TikTok Works to Reassure US Users, and Avoid a Ban in the Region

TikTok’s been meeting with US ad partners to rally support amid ban talks.

By Andrew Hutchinson • March 28, 2023

TikTok Leads the App Download Charts in Q1 2023

Entertainment is surpassing social elements in the latest app usage trends.

By Andrew Hutchinson • March 27, 2023

TikTok Looks to Facilitate Branded AR Campaigns with New Program

The new program will enable brands to team up with AR creators on campaigns.

By Andrew Hutchinson • March 27, 2023

TikTok’s Future Remains Under a Cloud After CEO’s Appearance Before Congress

TikTok’s CEO provided carefully worded responses to US senators’ questions. 

By Andrew Hutchinson • March 23, 2023

TikTok Argues That a US Ban Would Hurt Local Businesses in Pre-Prepared Testimony

TikTok CEO Shou Zi Chew has put forward his case to avoid a TikTok ban in the US.

By Andrew Hutchinson • March 22, 2023

TikTok reaches 150 Million US Users, Calls for Support to Avoid US Ban

With TikTok's CEO set to appear before congress this week, it's making a big push for support.

By Andrew Hutchinson • March 21, 2023

TikTok Announces Updated Community Guidelines, Including New Rules Around AI-Generated Content

TikTok's updated Community Guidelines look to address key pain points identified by US officials.

By Andrew Hutchinson • March 21, 2023