Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok

What life events are people more likely to post about on IG and TikTok?

By Andrew Hutchinson • Nov. 29, 2022

How Accurate is Mental Health Advice on TikTok? [Infographic]

TikTok is increasingly being used as a search engine for all kinds of advice - including mental health.

By Andrew Hutchinson • Nov. 29, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches Updated ‘Marketing Partners’ Platform to Help Connect Brands with Promotional Assistance

The updated platform will make it easier to find the right partner support for your business. 

By Andrew Hutchinson • Nov. 28, 2022

How Brands Can Turn Up the Heat on Social this Holiday Season

Make the most of your holiday advertising strategy with these simple tips and tools from major social media platforms. 

By Emma Wiltshire • Nov. 18, 2022

TikTok Seeks to Address Data Security Concerns, as FBI Calls for Full Ban of the App

TikTok still faces the threat of a full ban in the US.

By Andrew Hutchinson • Nov. 16, 2022

TikTok Launches New Audience Insights Tools to Dig Into Your Audience Data

A heap of valuable new data filtering tools in TikTok Ads Manager.

By Andrew Hutchinson • Nov. 16, 2022

TikTok Says Parents Need to be More Proactive in Discussing Online Safety with Teens [Infographic]

TikTok has conducted a new survey which looks at how parents are engaging with their kids around online safety.

By Andrew Hutchinson • Nov. 15, 2022

TikTok Announces its 2022 ‘Discover List’ of Top Creators and Innovators in the App

TikTok's annual Discover List aims to highlight creators that are advancing innovation, and making positive change.

By Andrew Hutchinson • Nov. 15, 2022

TikTok Launches First In-App Shops in the US as Part of Expanded eCommerce Push

TikTok's trying out in-app shops in the US, the next stage of its broader eCommerce push. 

By Andrew Hutchinson • Nov. 14, 2022

TikTok Provides Guidance and Ad Credits to SMBs for Small Business Saturday

TikTok's looking to provide guidance and support for Small Business Saturday.

By Andrew Hutchinson • Nov. 14, 2022

TikTok Provides Key Tips for Your Holiday Marketing Campaigns [Infographic]

Ensure your holiday marketing plans are on track with these tips from TikTok.

By Andrew Hutchinson • Nov. 11, 2022

TikTok Launches New Climate Awareness Initiative, in Line with COP27 Summit

TikTok is in a good position to help amplify climate awareness messaging.

By Andrew Hutchinson • Nov. 10, 2022

TikTok Shares New Tips to Help Advertisers Maximize Campaign Performance

The overview includes a range of helpful pointers and guide notes.

By Andrew Hutchinson • Nov. 10, 2022

TikTok Re-Organizes Staffing Structure Amid Ongoing Scrutiny Over Political Affiliations

TikTok's under scrutiny on several fronts, which could still lead to restrictions.

By Andrew Hutchinson • Nov. 8, 2022

Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]

LinkedIn data reveals that 7 out of the top 10 skills listed for a social media director in 2021 were not a priority five years ago. 

By Emma Wiltshire • Nov. 8, 2022

TikTok Provides New Overview of its Safety and Privacy Tools for Teens and Parents [Infographic]

TikTok has shared an overview of its various safety tools and resources.

By Andrew Hutchinson • Nov. 7, 2022

TikTok Announces New Programming and In-App Features for Native American Heritage Month

TikTok's hosting a range of themed events and activations.

By Andrew Hutchinson • Nov. 3, 2022

TikTok Shares New Insights to Assist in Marketing Campaign Planning

TikTok has shared a range of new insights into ad performance and discovery in the app.

By Andrew Hutchinson • Nov. 1, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

TikTok Publishes New Guide to ‘Shoppertainment’ and Connecting with Consumers in the App

The report looks at how shopping approaches are changing, and how brands can align with these shifts.

By Andrew Hutchinson • Oct. 28, 2022

TikTok Publishes New Holiday Marketing Guide to Assist in Your Planning

The 17-page guide includes a range of helpful planning notes and tips.

By Andrew Hutchinson • Oct. 27, 2022

TikTok Launches ‘TikTok Academy’ Marketing Education Platform

The courses provide key insight into how to make best use of TikTok for marketing.

By Andrew Hutchinson • Oct. 26, 2022

TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]

TikTok's live commerce options could provide major opportunities.

By Andrew Hutchinson • Oct. 23, 2022

New Report Finds that Facebook and TikTok are Approving Ads Containing Political Misinformation

An experiment has found that ads containing political misinformation are still making it through the approval process.

By Andrew Hutchinson • Oct. 21, 2022

TikTok Announces First-Ever Global Gaming Event

The event will dig into the opportunities for gaming-related brands in the app.

By Andrew Hutchinson • Oct. 20, 2022