US TikTok Ban Moves a Step Closer, with Biden Given Approval to Rule on the App

Biden still doesn’t have the full green light to ban TikTok across the US, but the news points to how discussions are accelerating.

By Andrew Hutchinson • March 1, 2023

TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’

The new option will provide additional audio considerations for brands.

By Andrew Hutchinson • Feb. 28, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Canada Becomes the Latest Region to Ban TikTok on Government-Owned Devices

Concerns around data sharing continue to cause problems for the app.

By Andrew Hutchinson • Feb. 27, 2023

TikTok Announces New Support Initiatives for National Eating Disorder Awareness Week

TikTok has announced a new partnership with NEDA to showcase support resources.

By Andrew Hutchinson • Feb. 27, 2023

UK Officials Call for TikTok Ban After New EU Restrictions

Calls for restrictions are rising, amid concerns that TikTok is sharing data with the CCP.

By Andrew Hutchinson • Feb. 24, 2023

TikTok Announces New Brand Safety and Suitability Partners

The new partners will provide assurance on ad placement in the app.

By Andrew Hutchinson • Feb. 24, 2023

EU Officials Told to Remove TikTok From Official Devices Due to Security Concerns

TikTok is facing more restrictions and investigations.

By Andrew Hutchinson • Feb. 23, 2023

TikTok Announces New Integration with Mercedes Benz to Display TikTok Content on In-Car Screens

More TikTok, more places.

By Andrew Hutchinson • Feb. 22, 2023

TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works

As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency.

By Andrew Hutchinson • Feb. 21, 2023

TikTok Provides New Insights into Best Performing Products, Based on Ad Content

A heap of new insights for your TikTok campaigns.

By Andrew Hutchinson • Feb. 21, 2023

TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators

The new program aims to provide better revenue opportunities than the current Creator Fund.

By Andrew Hutchinson • Feb. 20, 2023

TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential

TikTok continues to push ahead with its in-stream shopping initiatives.

By Andrew Hutchinson • Feb. 16, 2023

TikTok Launches Live-Stream Trivia, with Cash Prizes in the App

The live trivia sessions will provide TikTok with another opportunity to boost live-stream engagement.

By Andrew Hutchinson • Feb. 16, 2023

TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts

A heap of new data insights to help boost your TikTok marketing performance.

By Andrew Hutchinson • Feb. 15, 2023

TikTok Plans to Creator Revenue Share Program as User Growth Stalls

Some concerning signs from the short-form video app of the moment.

By Andrew Hutchinson • Feb. 13, 2023

TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools

New ways to create quick campaigns on TikTok.

By Andrew Hutchinson • Feb. 8, 2023

TikTok Launches New Strikes-Based Penalty System for Repeat Offenders

The new system will help TikTok weed out repeat offenders.

By Andrew Hutchinson • Feb. 2, 2023

TikTok Tests Reducing Music Options as Part of Ongoing Negotiations Over Music Usage Rights

The test is underway with some TikTok users in Australia.

By Andrew Hutchinson • Feb. 1, 2023

TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App

TikTok could provide another pathway to tap into viral moments around the game.

By Andrew Hutchinson • Feb. 1, 2023

TikTok Outlines Programming for Black History Month

TikTok has a range of activations planned to highlight Black creators.

By Andrew Hutchinson • Jan. 31, 2023

TikTok Adds New Video Insights Element to Dig Deeper into Content Trends

More data insights for your TikTok content approach. 

By Andrew Hutchinson • Jan. 31, 2023

TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App

It will be the first Congressional appearance for TikTok chief Shou Zi Chew.

By Andrew Hutchinson • Jan. 30, 2023

Planning for 2023: What Social Media Marketers Need to Win in 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy.  

By Emma Wiltshire • Jan. 27, 2023

TikTok Faces More Questions Over Creator Monetization as ‘Pulse’ Program Falls Flat

Creators say the payouts from Pulse have been very low thus far.

By Andrew Hutchinson • Jan. 24, 2023

TikTok’s 2023 Marketing Calendar [Infographic]

A handy guide to the big events of the year, from TikTok.

By Andrew Hutchinson • Jan. 20, 2023