TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App

It will be the first Congressional appearance for TikTok chief Shou Zi Chew.

By Andrew Hutchinson • Jan. 30, 2023

Planning for 2023: What Social Media Marketers Need to Win in 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy.  

By Emma Wiltshire • Jan. 27, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Faces More Questions Over Creator Monetization as ‘Pulse’ Program Falls Flat

Creators say the payouts from Pulse have been very low thus far.

By Andrew Hutchinson • Jan. 24, 2023

TikTok’s 2023 Marketing Calendar [Infographic]

A handy guide to the big events of the year, from TikTok.

By Andrew Hutchinson • Jan. 20, 2023

EU Regulators Warn TikTok that it Needs to Update its Systems in Line with New Laws, or Face a Ban

The EU's new Digital Services Act (DSA) will implement new requirements for user protection.

By Andrew Hutchinson • Jan. 19, 2023

TikTok Expands State-Affiliated Media Labels to 40 Regions

Interesting timing for this update...

By Andrew Hutchinson • Jan. 18, 2023

Planning for 2023: TikTok Posting Tips

Boost your TikTok marketing performance in 2023 with these tips.

By Andrew Hutchinson • Jan. 17, 2023

TikTok Officials are Discussing New, Algorithmic Transparency Measures with US Government

Could the US Government eventually get more sway over what topics trend in the app?

By Andrew Hutchinson • Jan. 16, 2023

TikTok’s Testing a New Option to Help Facilitate More Brand Deals for Top Creators in the App

The new element of Creator Marketpace will enable talent managers to organize brand deals.

By Andrew Hutchinson • Jan. 12, 2023

In-App Spending Continues to Surge in China, Pointing to Opportunity for Western Social Apps

Social apps continue to seek out new ways to integrate in-stream spending, lured by the billions being generated in China.

By Andrew Hutchinson • Jan. 10, 2023

TikTok Pauses US Security Deal Amid Rising Questions About the App’s Connection with the CCP

Could TikTok be banned in the US? Recent revelations have raised more questions about the platform’s future.

By Andrew Hutchinson • Jan. 6, 2023

TikTok Adds New TV Show and Movie Tags, Powered by IMDb

The option will provide more direct linkage between TikTok clips and TVshow/movie info.

By Andrew Hutchinson • Jan. 5, 2023

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

TikTok's efforts to separate itself from China's strict cybersecurity laws have taken a significant hit.

By Andrew Hutchinson • Dec. 23, 2022

TikTok Looks to Provide More Insight into Why it Displays Each Video in Your ‘For You’ Feed

The new notes will provide more context as to why each video is being displayed in your 'For You' feed.

By Andrew Hutchinson • Dec. 20, 2022

TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

TikTok's latest marketing trends report includes a heap of pointers and notes for brands.

By Andrew Hutchinson • Dec. 15, 2022

Would Self-Classification of Social Posts Improve the Key Problems in Moderating Online Speech?

Being able to control what types of content you see on social is one thing, but is it enough to address the key challenges of moderation?

By Andrew Hutchinson • Dec. 14, 2022

TikTok Tests New Horizontal, Full-Width Display for Videos

The larger display format provides more considerations for your TikTok approach.

By Andrew Hutchinson • Dec. 14, 2022

US Lawmakers Call for Full Ban of TikTok Due to Data Tracking Concerns

Could TikTok really be banned in the US?

By Andrew Hutchinson • Dec. 13, 2022

TikTok Adds New Options to Help Alleviate Minor Frustrations in the App

TikTok's rolling out an option that would enable you to undo a feed refresh.

By Andrew Hutchinson • Dec. 12, 2022

TikTok Tops Download Charts Again in November, Though its Growth Momentum is Slowing

New trend data suggests that TikTok's download momentum may be slowing after years of meteoric growth. 

By Andrew Hutchinson • Dec. 12, 2022

Music Labels are Ramping Up Enforcement of Unlicensed Music in Brand Social Media Posts

Be careful what music you use in your social media posts.

By Andrew Hutchinson • Dec. 8, 2022

TikTok Faces More Legal Challenges Over Data Collection and its Failure to Protect Young Users

Questions continue to be raised about TikTok's processes and affiliations.

By Andrew Hutchinson • Dec. 8, 2022

TikTok Shares the Top Clips, Creators and Trends in the App for 2022

Boost your TikTok knowledge by checking out the top trends of the year.

By Andrew Hutchinson • Dec. 6, 2022

TikTok Announces Updated CAP University Marketing Education Course

The course aims to help agency staff learn more about TikTok’s various marketing tools and approaches.

By Andrew Hutchinson • Dec. 2, 2022

TikTok Announces the Top European TikTok Ads of 2022

TikTok has also shared the top performing TikTok ad campaigns from across the EU.

By Andrew Hutchinson • Dec. 1, 2022