TikTok Launches New ‘StemDrop’ Music Remix Initiative

The program will provide new ways to interact with music in the app.

By Andrew Hutchinson • Oct. 19, 2022

TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance

Smart Performance Campaigns are a 'completely hands off' ad targeting solution.

By Andrew Hutchinson • Oct. 18, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams

Some new safety enhancements for TikTok's live-stream offering.

By Andrew Hutchinson • Oct. 17, 2022

TikTok Announces New Partnership with Linktree to Facilitate More Referral Traffic Options

The integration will improve your linking options between the two apps.

By Andrew Hutchinson • Oct. 13, 2022

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

TikTok's shared a range of new ad updates and performance insights.

By Andrew Hutchinson • Oct. 13, 2022

TikTok Highlights Top Creators and Features for Halloween 2022

TikTok's highlighted a range of top creative talent as part of its Halloween feature showcase.

By Andrew Hutchinson • Oct. 11, 2022

TikTok Launches New Mental Health Support Resources for World Mental Health Day

TikTok has also published some new insights into mental health perceptions.

By Andrew Hutchinson • Oct. 10, 2022

TikTok Publishes New Marketing Playbook for Auto Dealers

The guide provides a range of tips and notes on how auto marketers can make best use of TikTok.

By Andrew Hutchinson • Oct. 10, 2022

TikTok Adds Photo Mode for Still Images, Longer Video Captions

TikTok's slapped a proverbial glove across the face of Instagram.

By Andrew Hutchinson • Oct. 9, 2022

How Wawa gained 2.6M social media followers

The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.

By Jeff Wells • Oct. 6, 2022

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

By Andrew Hutchinson • Oct. 3, 2022

How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking for ways to maximize your TikTok marketing approach?

By Andrew Hutchinson • Sept. 28, 2022

TikTok Reports 62% Jump in Fake Profiles Being Created in the App

As TikTok continues to grow, so too does attempted misuse of the app.

By Andrew Hutchinson • Sept. 28, 2022

TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

TikTok is working with US officials to provide more transparency over its data processes and algorithms.

By Andrew Hutchinson • Sept. 26, 2022

TikTok Expands Multi-Participant Live-Streams to More Users

More people can now add more people to their TikTok live broadcasts.

By Andrew Hutchinson • Sept. 23, 2022

TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

TikTok is fast becoming a key home for discovery, which it's now looking to capitalize on.

By Andrew Hutchinson • Sept. 23, 2022

TikTok Rolls Out Comment Downvotes to All Users

Now, all users will be able to flag inappropriate comments with a 'thumbs down' response.

By Andrew Hutchinson • Sept. 23, 2022

TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US

The new app, which is basically a direct copy of BeReal, is now available in selected markets.

By Andrew Hutchinson • Sept. 21, 2022

TikTok Implements New Rules to Further Restrict Political Ads and Donations

TikTok's moving to further limit political parties in their use of the platform.

By Andrew Hutchinson • Sept. 21, 2022

TikTok Will Now Let Users Tag Books in Their Clips, Leaning into the ‘BookTok’ Trend

#BookTok is one of the most popular hashtags in the app, with over 77 billion views to date.

By Andrew Hutchinson • Sept. 20, 2022

Latest Senate Hearing Raises More Questions About TikTok’s Future in the US

Could TikTok still be banned in the US? Questions continue to linger around the app.

By Andrew Hutchinson • Sept. 15, 2022

TikTok Copies BeReal with New ‘TikTok Now’ Feature

TikTok gets into the social media copycat flow.

By Andrew Hutchinson • Sept. 15, 2022

TikTok Announces New Events for Latin Heritage Month

TikTok has a range of events planned to celebrate Latin creators and businesses.

By Andrew Hutchinson • Sept. 14, 2022

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

By Andrew Hutchinson • Sept. 12, 2022

TikTok Announces New Programming and Creative Effects for Fashion Month

TikTok's running a range of live-streams and creator showcase events.

By Andrew Hutchinson • Sept. 9, 2022