Twitter Opens Up Spaces Hosting to All Users on iOS and Android

More people will now be able to host Spaces, which could be both a positive and a negative for the feature.

By Andrew Hutchinson • Oct. 21, 2021

Twitter Acquires Chat App Sphere to Boost its Communities Push

The acquisition will help Twitter build its new Communities tools with more compelling, engaging chat options.

By Andrew Hutchinson • Oct. 20, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising

The new program aims to help brands incorporate more diverse representation into their marketing efforts.

By Andrew Hutchinson • Oct. 18, 2021

Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]

The insights provide some key pointers for your seasonal planning, and where tweet activity increases in the period.

By Andrew Hutchinson • Oct. 18, 2021

Twitter Launches Ticketed Spaces on Android, Now Available to all US Users on iOS

The expansion will help to boost interest in Spaces, and could see more popular broadcasters sharing more often.

By Andrew Hutchinson • Oct. 14, 2021

Twitter Shares New Insights into Gen Z Usage and Engagement

The insights underline the importance of engaging younger audiences with interactive, responsive campaigns.

By Andrew Hutchinson • Oct. 13, 2021

Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators

Monetizing viral tweets could provide another means to help creators make money from their on-platform efforts.

By Andrew Hutchinson • Oct. 13, 2021

Twitter Launches Twitter Spaces 'Spark' Program to Fund and Support Audio Creators

The program will provide direct funding and support for emerging audio social creators.

By Andrew Hutchinson • Oct. 12, 2021

Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates

Twitter's new Carousel Ad format provides more capacity to showcase specific elements, and segment responses.

By Andrew Hutchinson • Oct. 12, 2021

Twitter Looks to Make it Easier to Access a Chronological Feed of the Latest Tweets

The option will make it easier to essentially switch off Twitter's feed algorithm.

By Andrew Hutchinson • Oct. 12, 2021

Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite Process

The new tab, coming to all English-language users, is a significant step in boosting Spaces discovery.

By Andrew Hutchinson • Oct. 11, 2021

Twitter Adds New Features to its Twitter Blue Subscription Service as it Looks to Broader Launch

Twitter's subscription offering, which provides additional tweet options, looks as though it's being prepared for the next stage.

By Andrew Hutchinson • Oct. 11, 2021

Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]

Women's sport is on the rise, as exemplified by these tweet discussion stats.

By Andrew Hutchinson • Oct. 10, 2021

Twitter Removes Live Stream Guests Option in Order to Improve Broadcast Quality

You'll no longer be able to add audio guests into your Twitter live-streams - but instead, your video broadcast quality may improve.

By Andrew Hutchinson • Oct. 5, 2021

Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns

The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach. 

By Andrew Hutchinson • Oct. 5, 2021

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories.

By Andrew Hutchinson • Oct. 1, 2021

Twitter Adds New Updates to its Improved Version of TweetDeck

The latest updates are largely tweaks, but they will help to improve the broader functionality of the platform.

By Andrew Hutchinson • Sept. 30, 2021

Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators

Twitter's moving to the next stage with its new business and creator profiles option.

By Andrew Hutchinson • Sept. 30, 2021

Twitter Shares First Look at Coming NFT Integration for Profile Images

The option would provide direct linkage between your Twitter profile and your NFT purchases.

By Andrew Hutchinson • Sept. 29, 2021

Twitter Launches Live Test of Topics in Spaces to Improve Discovery

Topics will help Twitter highlight relevant Spaces broadcasts to a broader audience.

By Andrew Hutchinson • Sept. 24, 2021

Twitter Updates Video Playback to Ensure a Higher Quality Viewing Experience

Your Twitter videos will now look better, thanks to a new update in the platform's playback process.

By Andrew Hutchinson • Sept. 24, 2021

Twitter's Testing More Options to Help Users Avoid Negative Interactions in the App

The new options would give users more ways to control their in-app experience, and avoid unwanted interactions. 

By Andrew Hutchinson • Sept. 24, 2021

Twitter Launches New #ExtremeWeather Mini-Site to Help Maximize Climate Change Messaging

The mini-site aims to help raise awareness as to how climate-related discussion evolves via tweet, which could help to improve messaging approaches.

By Andrew Hutchinson • Sept. 23, 2021

Twitter Shares New Preview of Coming Spaces Recording Option

Recorded Spaces would provide more functionality for the option, which could help to lure more broadcasters.

By Andrew Hutchinson • Sept. 23, 2021