With over 15 years of experience in Sales and Marketing, Ben has worked extensively in local and global marketing roles across different areas of Telecommunications and Financial Services, supporting the agenda of the Chief Marketing Officer. Previously, he was the Global Vice President at Sony Ericsson (now Sony Mobile) and Marketing Director for their UK and Ireland business. Most recently, Ben was Barclaycard's first Global Digital Director.

As an experienced VP of Marketing, Ben has led commercial success through all forms of marketing and product marketing, traditional and digital including social media and CRM. Whilst at Sony Ericsson, Ben led the team that developed the brand's global Facebook page from 250,000 to more than 6 million fans in under two years, creating what was at the time recognised as the most engaged Facebook brand page in the world.

You can follow Ben on Twitter @benpadley and read his blog at www.benpadley.com. All opinions expressed in articles are Ben's own.