J-P De Clerck
Owner/Partner, Belgium | @conversionationJ-P De Clerck is a customer-centric and integrated thinking digital business and marketing analyst. He launched his company i-SCOOP in 2000 and is also the founder of the Fusion Marketing Experience events. As a 360° marketing and business analyst he looks at the crossroads of technology, marketing and business from a customer-centric perspective since 1992. J-P is also the author of various publications, books and papers.
5 articles by J-P De Clerck
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Why Digital Transformation Fails: Ignoring Staff and Stakeholders
June 28, 2016 -
Disruption and Transformation: The Only Thing You Must Know
April 26, 2015 -
Why We Are All Digital Customers
April 19, 2015 -
The Perception of Social Media Marketing: It's a Free Lunch
May 29, 2011 -
The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
May 25, 2011