I have close to 15 years of experience in the field of information technology, brand development, and interactive marketing, working with brands that include Bayer, BMW, Daimler-Benz, Deutsche Bank, H&R Block and Wachovia. My diverse background includes service in our nation's military, and stints at Xerox, TSYS, several technology start-ups and leading interactive agencies in Europe and the United States.
I am currently the Marketing VP for Infuz, a digital agencyin St Louis. I am based in Atlanta, establishing a satellite office here in the capital of the South.
Originally from Germany, I have lived and worked in Germany, the Czech Republic, Greece and England before settling in Atlanta in 2005. I am a PMI-certified Project Management Professional and a Six Sigma greenbelt, and my experience includes sales, client services, interactive strategy, project and program management, SEO/SEM and Web Analytics. A geek at heart, I used to dabble in some code as well.
I attended Arizona State University, earning a BS in Business Management and later an MBA with concentration in international business from the European University in Montreux, Switzerland, courtesy of Xerox Corporation, my employer at the time.
I am the parent of three young children, and my interest - and part-time activism - in environmental sustainability issues stems from concerns over their future well-being. I feel my international background give me a somewhat enlightened perspective on the challenges we face and the approaches other countries and societies have taken in addressing them. I attempt to combine this concern for the environment with interests in technology, love of writing, and expertise in interactive marketing, brand development and strategy.
2 ARTICLES BY Daniel Backhaus
- Dec. 6, 2012 Top Business Technology Trend Predictions for 2013
- Nov. 29, 2012 We're All Techies Now