Growing your business requires customer acquisition. If you aren't continuously bringing in new people to replace the ones who are completing their buying life cycle, your company is dying. Newly acquired customers fit one of three types. Adapting your marketing strategy to maximize your return is the best way to move your company forward. The three types are:
Active: Moves into the buying cycle and stays until the lifespan is complete.
Discount: Only purchases sale or discounted items.
Hit-&-Run: Purchases once or twice and never returns.
Watch the video for tips on how to market smarter.
For tools to help measure customer acquisition, retention and costs, check out our Customer Loyalty Toolkit.