Marketer, digital transformation and new media advisor, speaker, blogger and educator.
Principal at IG, Isra was featured for one year as Social Media Today's Best thinker member. He is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, and co-founder of Engage Worldwide, Engage Colombia, Mapmakers and IG Webinars.
His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 120,000 people every month. Only 32, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 300 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), Disney (Spain), Ecopetrol (Colombia), MTV (UK), Lacasitos (Spain), Sónar Festival (Spain), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological-advanced hotel in the world.
His fast-moving career has always been related to Web 2.0. Isra´s early work as a consultant, in charge of teams and Digital Marketing strategies for traditional and non-traditional businesses. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.
Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication and life itself.
Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of "Adictos Social Media" and "Internet Changes Everything." He has also been named one of the top 20 social media bloggers by Solomon McCown, a Boston-based PR agency.
Isra is a 32-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Web. Isra pioneered how the the new use of online media leverages the Internet through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra has presented his vision about Human Media and its impact on brands, businesses, people and the Web on industry events across different countries.
In only two and-a-half years, Isra has completed two Ironman races and, since last September, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10km swim + 420km bike + 84,3km run). This year he has accomplished what he called the Burning Man Quest; 573km cycling, swimming and running "non-stop" from Fairlfield (CA) to Black Rock City (NV) with thw ultimate goal of raising funds for building the fist music and innovation school in the townships on Langa (Sudáfrica), the social initiative raised more than 104.000 pounds. Isra Garcia always pushes the intellectual and physical work far beyond his limits.
You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.
“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.
In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.