If you have a company, brand or small business with an official Facebook page and you're looking to direct traffic to your point of contact by using photos, increasing engagement and conversations to extend your communication and marketing, then perhaps you may want to take the following issues into consideration.
Our aim here is to optimise the pictures and photos you upload to your page to maximise their impact.
Pages of the collaborators, partners, artists, musicians, sports personalities, public figures or anyone involved in those photos. Do it in such a way that the page will be mentioned and shared. Make sure they receive it by contacting them and asking for that extra bit of help.
Tell a story
Write about what is going on in each picture, convey the significance of that moment; explain, even narrate, the story behind the image. We love human stories that resonate with us. Title, description and story.
Find your "prime time"
Publishing algorithms to identify the best time for publishing are only relative. What works for some (depending on the company, industry and specific features) doesn't work for others (in different markets or with different customers). Use trial and error to find your "peak hours" and start publishing at the time where you have your best results.
Call to action
Place links to the place where you intend to make your conversion or ROI. This can be your website or your blog, a proposals' form, a landing page for bookings, your online store, your Instagram page or the page with your phone contact. Shorten your links, follow them and customise them with bit.ly. Place them at the end with a call to action on your photo.
When you upload an album, upload the best photo first. In that way, it will appear as the album's main picture. However, you can also do this manually later on by editing: once your photos are in the album, click "Highlight". Don't upload too many photos or photos that are just OK; upload only your best and "shiniest" photos: they will show what you intend to communicate perfectly. If you plan to upload "whatever", then it's best not to bother.
For greater visibility of the photos you're interested in, publish them on your timeline, not in an album. When you publish the album, alternate pictures and posts so that they don't become part of an album automatically. This would prevent you from visualising the latest picture you uploaded.
Whenever your album is public, use Twitter to disseminate your pictures. Publish one photo per hour, for instance. Programme your tweets.
Publish your pictures in your Instagram channel with a message that is different than what you wrote on Facebook. Better still, use a variation of the photo rather than the same one. This will encourage people to be connected to both your channels.
Conversation, interest, action or reflection. Use your photos to make your audience think. Include questions, use unfinished phrases that are completed by the image, play with signs; occasionally, include no message: let them (your community) imagine. Use images that are attractive, provocative, fun and human.
Pictures are your best weapon on Facebook. What other ways can you think of to optimise your Facebook photos? Which are you currently using?
Photo credit: Andri G.