Following up to my earlier post about validating keyword research using social media websites. You can use tools for discovering keyword density to determine additional content keywords used by members of your community. Spider a number of websites where the community congregates, and look at the 2 and 3 keyword phrases that appear in the website's content on a search. If you start to see patterns of usage across several websites, I think that tells you something about what language to use that will resonate with your audience.
You can also cross check those keywords against the Google Keyword selector tool to determine competition and search volume. But until you start paying for PPC ads, ranking organically or using some of the other keyword competition tools available I don't think you'll get a good sense of whether those keywords will convert. However, you can probably guess certain keyword phrases will pop; I'd imagine iPad is generating interest and conversions where companies are offering solutions.Link to original post