An outstanding leader of uncompromising integrity with the necessary credibility, expertise and experience required to lead an organization's overall vision and strategy for the company's brand and its portfolio of products and channels, driving top-line and bottom-line business results. Highly analytical, possesses excellent communication skills, and is able to rationalize a product portfolio, directing product management, and developing marketing plans within all channels of distribution. Deep expertise with search engine marketing (both PPC and SEO), website development (both content and design), social media outreach, electronic newsletter and email programs, affiliate marketing, internet-based advertising programs and extensive website analytics. Has created meaningful and break-through advertising campaigns to both trade and consumer to articulate the unique benefits and advantages of company-branded products while crafting sustainable competitive value propositions