Luca Massaro

Director, We Play |

We are in the middle of a revolution. While it may not feel like it, the world is changing rapidly and the way in which we communicate with our customers has evolved. Where some brands have found success in social media by leveraging relationships and driving significant value, others have achieved nothing but headaches. It is my company We Play's job, to bridge the gap between brands and fans and commercialise the relationships in which we create.

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4 articles by Luca Massaro